Remove influence

Waxing UnLyrical

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Stop Chasing the Glittery Disco Ball of Influencers: Consider Micro Influencers

Waxing UnLyrical

On the marketing dance floor, influencer marketing is all the craze-because it works. In fact, 58 percent of brands have seen improved brand awareness and perception from influencer marketing campaigns. In fact, a new survey from Uproar PR found 72% of people prefer micro-level social media influencers. Popularity. Persuasion.

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The 4 Secrets of Influencer Engagement

Waxing UnLyrical

[Ed: Jordan works for Traackr, an SBC client; we developed the Academy of Influencer Marketing together. Influencer marketing has officially gone mainstream. 84% of brands plan to integrate influencers into their current marketing strategy. How should you approach the influencer? What should you say? (Or Always add value.

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Why Klout Doesn’t Measure True Influence

Waxing UnLyrical

They are on the front lines of the Wild West of determining influence, and who is doing that influencing, online. He also blogs. You just read Why Klout Doesn’t Measure True Influence , originally posted on Waxing UnLyrical , published by Shonali Burke. Why Klout Doesn’t Measure True Influence.

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7 Pillars of Solid Influencer Marketing Programs

Waxing UnLyrical

As more and more brands jump on the influencer marketing bandwagon, how they structure influencer programs and communications is becoming increasingly important. What exactly is it you want influencers to do? For example, a former client that we work with on and off wanted some advice on an influencer program.

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#measurePR Recap (April 2016): Influencer Marketing

Waxing UnLyrical

The April edition of #measurePR brought together a group of pretty heavy-hitting influencers in our space to chat about – what else? – influencer marketing best practices, relationship-building, and measuring your efforts. A3: Going for influencer reach rather than resonance. Influencers have something they want.

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How to Boost Social Media Engagement with Influencer Marketing

Waxing UnLyrical

Influencer marketing is more than just a buzzword. According to a 2015 report by Augure , marketers are increasingly achieving positive results with influencer marketing campaigns. Marketers who participated in the survey said that influencer engagement was effective in building brand awareness, generating leads and nurturing loyalty.

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Want to Identify Online Influencers? Try Traackr

Waxing UnLyrical

Seeing as how hot a topic “influence&# is , we’d ping each other every now and again, and I started getting curious about Traackr. It’s about context, relevance and, therefore, potential influence based on that contextual relevance. In a nutshell, here is how Traackr works. Some things to note: 1.