Remove influence

Akamai Marketing

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Case Study and Lessons Learned: App Product Launch and Awareness

Akamai Marketing

For ease, we decide to identify influencers who were also bus riders already. Some social media influencers were first-time bus rides. Blog Coverage: . Apps Case Study Event Marketing Influencers Marketing start-ups Twitter case study event marketing marketing measurement social media strategy' 425 Tweets. 425 Tweets.

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5 metrics to track on Twitter

Akamai Marketing

Except, he has very little influence over that fan base. Now, you might desire a list like his and it certainly has brand potential, but you could generate more influence with a much smaller number of followers. However, this only highlights the need to find and engage both influencers and brand advocates. More customer passion?

Metrics 229
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Tool Tuesday: PostRank Analytics

Akamai Marketing

But if you use blogging as a tool, whether for personal branding or corporate exposure, you’ll quickly see that these two tools don’t tell the whole story. There is even a feature to add additional pages, great for blog-specific campaigns and funnel analysis and comparing it to Engagement Events.

Postrank 134
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Book Review Wednesday: Wikibrands: Reinventing your company in.

Akamai Marketing

According to the authors: Wikibrand(s): noun A progressive set of organizations, products, service, ideas and causes that tap the powers of customer participation, social influence and collaboration to drive business value. It seems like a simple enough description, but the devil is indeed in the details of a successful Wikibrand.

Review 142
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Social Media Complainers – your new BFF's

Akamai Marketing

Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend. I’ve always advised my clients that its better to have people complain in an open forum where it can be addressed. What’s your social currency?

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Tool Tuesday: SocialOomph

Akamai Marketing

Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend. What’s your social currency?

Tools 163
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What's your social currency?

Akamai Marketing

Think about it – when you go to a Facebook page or a blog, do you always comment? Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend. Probably not. I know I have a LOT of lurkers on my site.

Lurker 203