“Hearing a message from a top-scoring ‘influencer’ might make me read, or retweet a message – but seeing it repeated by five people I actually know, like and/or trust makes it law, regardless of the measured “influence” of those people.” ” – Tom Webster Some believe that influence boils down to a Klout / Kred / PeerIndex [.] The online influence trap… was written by Cendrine Marrouat for her social media blog, Creative Ramblings. Ramblings influence Klout Kred PeerIndex social media influence MORE >>

They are on the front lines of the Wild West of determining influence, and who is doing that influencing, online. Posts have been written ad nauseam (including on this blog, though they’re not the nauseating kind) on  the plusses and minuses of Klout’s service , but I think I’ve finally nailed down what bothers me about the service (which I’m still a member of and will continue to use). He also  blogs. You just read Why Klout Doesn’t Measure True Influence , originally posted on Waxing UnLyrical , published by Shonali Burke. MORE >>

“Influence without context is irrelevant,” says the new TweetLevel how to page , and anyone who has followed my rants and reports on influence measurement knows that is music to my ears. This week TweetLevel launched a new version of its influence measurement tool that adds context to the influencer scoring in two important ways:  topic and influencer types. The topic search tool allows marketers to identify influencers that are relevant to the conversations they care about. Influence: How Information Flows Between People. MORE >>

Probably because I don’t feel you can measure influence purely by what you do online, and most definitely because there are so many variations that make up a single decision that – to me – it’s impossible to say what influenced that decision the most. Make Yourself An Influencer By Playing The Klout +K Game originally appeared on Danny Brown | Social Media Marketing Blog - The Human Side of Media and the Social Side of Marketing under a Creative Commons license. Insights Recommended Viewing influence kloutNow that deserves a +K! MORE >>

The fact that consumers rely on opinions of peers, so-called influencers and (often unfortunately) celebs offers opportunities for marketers but threats for them and for consumers. Blog Connected marketing Social media marketing influencer marketing peer reviews word-of-mouth marketingThe importance given by people to the opinions of others is well known by now. We pay a great deal of attention to what complete strangers say and think. [.]. MORE >>