Adam Cohen

article thumbnail

10 Reasons Market Research is Critical to Social Media

Adam Cohen

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. When Pepsi put big budget dollars to social media , I think many people in the industry finally woke up. kevinertell Great post, Adam.

Research 265
article thumbnail

Social Media Success is About The Customers, Stupid

Adam Cohen

With each passing conference and industry event, the perennial mainstays of social media case studies tend to remain the same: Dell, Comcast, Southwest Airlines, Starbucks. They all in many ways were first to market, which in an industry like marketing tends to benefit those who create the buzz first.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Engaging the Right Audience on LinkedIn

Adam Cohen

(Cross posted on the Fleishman-Hillard DNA blog ). Several weeks ago, LinkedIn launched the LinkedIn Follow Button allowing followers to follow a company page on LinkedIn directly from owned assets like web pages and blogs. Engagement to the Next Level. The new functions are “Targeted Updates” and “Follower Statistics.”

LinkedIn 239
article thumbnail

Professional Services at the Digital Crossroads

Adam Cohen

Career opportunities abound, and CMOs of companies in all industries are looking at their agency rosters differently. I’m excited to be writing again and getting this blog back in gear, hearing from you about what excites you most in the world of digital.

article thumbnail

Professional Services at the Digital Crossroads

Adam Cohen

Career opportunities abound, and CMOs of companies in all industries are looking at their agency rosters differently. I’m excited to be writing again and getting this blog back in gear, hearing from you about what excites you most in the world of digital.

Flickr 100
article thumbnail

Social Media Chat Tuesday, July 21st

Adam Cohen

blog comments powered by Disqus Connect About Adam Adam is a partner at the digital agency Rosetta, leading the Social Media practice. Adam has over 15 years of experience leveraging technology to drive and sustain business value for clients in the Consumer Product, Retail, High Tech, Healthcare and Financial Services industries.

article thumbnail

I Will Not Write About Old Spice

Adam Cohen

a thousand cuts :: adam cohen's blog About Blogroll Contact a thousand cuts conversations about social media and interactive marketing by adam cohen 16 JUL I Will Not Write About Old Spice Posted by: adam / Tags: Advertising , Isaiah Mustafa , Old Spice , Social Media , Television , YouTube / Comments: View Comments I will resist the urge.

Badge 201