Hootsuite

NOVEMBER 7, 2023

Social listening tools are some of the most important for any social media marketer to master. Now, all you have to do is set up a social listening tool to track the details that matter most to your brand, and the information comes directly to your computer screen. What are social listening tools?

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Oktopost

APRIL 9, 2024

Higher ROI- By bringing in higher-quality leads and shortening their time in the sales funnel, you’ll see higher returns on your marketing spend. Just look at companies like HubSpot, who freely provide informative articles, engaging webinars , and no-cost versions of their tools.

B2B 62

B2B Marketing ROI Hubspot 62

Waxing UnLyrical

JUNE 24, 2019

In fact, a new survey from Uproar PR found 72% of people prefer micro-level social media influencers. Hubspot reports they receive 0.10% higher engagement rates than macro influencers. Think Beyond Social Media. Blog interviews or contributions. Blog interviews or contributions. Event panel.

Influencer 237

Influencer Authentication Survey ROI 237

Unmetric

NOVEMBER 4, 2019

Now that social media is mainstream with every company, the demand for marketers with social media skills is higher than ever. The importance of having a dedicated person to monitor a company’s social media presence and derive insights for successful marketing practices is the need of the hour.

Social Media 97

Social Media Social Media Management Sentiment Analytics 97

Firebelly

FEBRUARY 14, 2011

Below are 5 social media must-reads from last week that we wouldn’t want you to miss. By Francisco Rosales I’m gonna say it right off the bat, I believe growing a community or achieving higher levels of engagement with your audience is harder on a Facebook Page than on a blog or Twitter. Social Media ROI for Idiots.

Social Media 181

Social Media Hubspot Statistics ROI 181

Webbiquity SMM

APRIL 29, 2013

HubSpot last week released its 2013 State of Inbound Marketing report, this year weighing in at a massive 175 pages. Given the report’s heft, no blog post (of any reasonable length) could it justice as a summary, but here are a sampling of the highlights. To get the full story, download the HubSpot report here.

Report 185

Report Hubspot Marketing ROI 185

Webbiquity SMM

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all.

Social Media 176

Social Media B2B Exercises Hubspot 176

Sprout Social

OCTOBER 25, 2022

Our research shows that the most effective purchase drivers on social media are recommendations from friends, comments and product reviews and familiarity with a brand. Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. 12 proven strategies to increase brand awareness with social media.

Strategy 131

Strategy Brands Hubspot Survey 131

Harp Interactive

MAY 18, 2010

A recent study by HubSpot concludes that the cost per lead for inbound marketing is dramatically lower than the cost of lead acquisition through outbound channels! The organic leads that you acquire through social media, blogging and other inbound channels are also of better quality in terms of loyalty, referrals and bringing repeat business.

Cost 226

Cost Hubspot Marketing ROI 226

Writtent Blog

OCTOBER 7, 2013

Blogging for business is a HUGE opportunity. In this article, I give you 58 reasons why you as a business owner or marketer should have regular and consistent blog updates. The more you blog – the more traffic, leads and sales you get. more leads than those with 50 or fewer pages (Source: HubSpot ) Tweet.

Hubspot 86

Hubspot B2B Small Business Company 86

Writtent Blog

JANUARY 27, 2014

Thanks to the growing number of blogs popping up online, digging through the abundance of content to find resources that consistently provide value is challenging. With the TOP 25 internet marketing blog list in your Feedly account – you’ll have everything you need at your fingertips. Blogs on Analytics. SEO Blogs.

Hubspot 112

Hubspot Marketing SEO Newsletter 112

Webbiquity SMM

MAY 1, 2018

Through social media platforms , attendees and businesses can share content and experiences from the event. In this article, we take a look at why engagement on your social media platforms is so important. Moreover, your business can publish event content on its own social media pages. The Final Word.

Platform 152

Platform Engagement Hashtag Eventful 152

Lucy Hall

JUNE 11, 2015

What are the benefits of blogging for your small business? First check out these pretty powerful stats about blogging: According to Hubspot : B2B marketers that use blogs receive 67% more leads than those that do not. Marketers who have prioritised blogging are 13x more likely to enjoy positive ROI.

Small Business 60

Small Business Hubspot Proposal SEO 60

Buffer Social

MARCH 9, 2017

Working on social media can be a little lonely at times, especially if you are working as a team of one. Social media conferences are the secret to all that. Here’s a list of 20 top social media marketing conferences for 2017, with all the information you need to know such as data, location, and price.

Conference 103

Conference Social Media Price Forums 103

Sprout Social

JULY 14, 2023

Differing promotional copy, blog posts, product descriptions and sales pitches may erode consumer trust. The loss of these opportunities can impact return on investment (ROI), customer retention rate and brand trust. Areas of collaboration could include content ideation , blog contribution, social engagement and guest speaking.

Collaboration 77

Collaboration Marketing Team Hubspot 77

Sprout Social

APRIL 6, 2023

A content calendar establishes a reliable system to bring your marketing strategy to life, ensure consistency and guide the way to positive content return on investment (ROI). Within it, you can track the production and maintenance of different content formats ranging from social media posts and blogs to emails and events.

Content 81

Content Collaboration Project Template 81

Buffer Social

SEPTEMBER 11, 2023

What we’re witnessing in today’s tough economy is the inevitable rise of social selling. This trend leverages social media platforms to build connections and establish meaningful relationships with potential business prospects — and when it comes to social selling, LinkedIn is the MVP.

LinkedIn 113

LinkedIn Tips Skills URL 113

Keyhole.co

JUNE 2, 2022

The easiest way to achieve this is through social media influencers – those that have thousands or even millions of followers on their social media profiles. Source: Hubspot. Influencer marketing is a marketing strategy where a social media influencer promotes a product from a company.

B2B 59

B2B Influencer Marketing ROI 59

Writtent Blog

FEBRUARY 12, 2014

Whether you’re creating a blog or a presentation to prove to your boss just why original articles are the future , you’re in luck. 82% of marketers who blog see positive ROI for their inbound marketing. The most common content marketing tactic is social media, used by 87% of marketers. Source: HubSpot ).

Content 110

Content B2B Hubspot Marketing 110

Webbiquity SMM

FEBRUARY 2, 2012

Is Quora still a significant social media destination? According to Compete.com, traffic to the site did fall off sharply in February and March of 2011 after an initial surge, but has rebounded to new highs since then (though half a million unique visitors per month isn’t particularly impressive for a social media site).

SEO 146

SEO MySpace Hubspot Patterns 146

Buzz Marketing for Technology

DECEMBER 22, 2010

And appeared on the Facebook Halloween episode of HubSpot TV (my favorite web TV show) all in one week! In January I started on a product with the Avaya Labs (formerly Bell Labs) team to create what is now known as the Avaya Social Media Manager. In the process I found that this was the BEST place to get an ROI in Social Media.

B2B 177

B2B Hubspot Class Forums 177

Writtent Blog

JANUARY 28, 2014

What’s the easiest thing you can do to improve your blog’s traffic, subscribers, and lead generation overnight? Write better blog titles. I’m firmly convinced that nothing matters more to how well your blog will perform than really nailing your article headlines. You Won’t Believe How Effective this Blogging Hack is!

Tips 86

Tips Hubspot Small Business Case Study 86

Writtent Blog

JULY 25, 2013

This fact doesn’t mean you need to cut your losses, continue using various blog tricks, and wait for your phone to ring. It simply means you should realize the power of your blog for educating your future customers, and strive to create a reader experience that’s as informative and valuable as possible. Use Better Keyword Research.

Comparison 79

Comparison Hubspot Pharmaceuticals Education 79

Rebekah Radice

APRIL 30, 2018

In fact, according to a case study by TapInfluence and Nielsen Catalina Solutions , influencer marketing delivers 11x the ROI of digital marketing. Source: Hubspot. Click through to their blog, check out their social channels, get to know them first, connect with them second. Social Media.

Influencer 115

Influencer Marketing Nielsen Authentication 115

Convince & Convert

MAY 29, 2013

This is where the adoption of the Four Ms of Influence Marketing needs to be embraced as the natural evolution of the Four Ps , particularly when it comes to lead generation and understanding the customer life cycle via social media. The problem is, influence today is defined by social scoring platforms like Kred and PeerIndex.

Influencer 146

Influencer Marketing ROI Hubspot 146

Social Media Strategies Summit

NOVEMBER 18, 2022

It’s hard to remember when we weren’t all glued to social media. Yet the proportion of marketers using social media to reach new and existing audiences has risen every year since 2013: Image source. Identify ways to leverage influencers and thought leaders on social media effectively. Let’s get into it.

Social Media 241

Social Media Strategy Influencer LinkedIn 241

Buffer Social

JULY 16, 2018

In our latest episode of The Science of Social Media , we’re exploring tons of detailed tips, strategies, and best-practices for how businesses can sell on Instagram like the pros. Measuring the ROI of your Instagram advertising efforts. I’m Hailley Griffis and this is The Science of Social Media, a podcast by Buffer.

Instagram 75

Instagram Strategy Tips How To 75

Webbiquity SMM

MAY 3, 2011

Few phenomena have ever spread as far and grown as rapidly as social media; obviously, this has tapped into something essential to our nature. That is what has driven social media adoption. This list will be posted on Cheryl Burgess’ Blue Focus Marketing Blog. What is it? Jennifer Aaker. Allison Mooney. allimooney.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Convince & Convert

JULY 21, 2011

He’s the founder of Social Media Examiner , currently ranked the #8 marketing blog in the world on the AdAge Power 150 (we’re lagging at #19 here at Convince & Convert ). This is in stark contrast to the conversion and immediate ROI focus that most companies have adopted, even within the social media world.

Content 147

Content Google Hubspot ROI 147

Buffer Social

NOVEMBER 30, 2016

When I first started out with digital marketing, I was blown away by the sheer amount of online marketing resources and social media classes. The list here includes free online courses in a number of social media-related topics and disciplines. Content and blogging classes (25-31). What Is Social?

Class 40

Class Skills Social Media Marketing 40

Convince & Convert

MAY 15, 2012

Amy Schmittauer is the Founder & Face of Savvy Sexy Social. She is a “social media frenzy” working in social relations consulting, blogging, and, of course, vlogging about life on her YouTube channel. Connect with her on Twitter. But do you really “get it”?

Conference 131

Conference Eventful Small Business Hubspot 131

ProBlogger

JANUARY 19, 2012

Have you been able to make money from social media? Has your effort and time on Facebook, Twitter, LinkedIn, YouTube, and your own blog paid off? Just like Darren Rowse of Problogger, there are people and companies out there who are turning a profit with social media. Social media is all about conversation.

Social Media 42

Social Media Hubspot Advertising Applications 42

Rebekah Radice

APRIL 30, 2018

In fact, according to a case study by TapInfluence and Nielsen Catalina Solutions , influencer marketing delivers 11x the ROI of digital marketing. Source: Hubspot. Click through to their blog, check out their social channels, get to know them first, connect with them second. Social Media.

Influencer 60

Influencer Marketing Nielsen Authentication 60

Social Media Strategies Summit

NOVEMBER 28, 2022

The process can feel quite effective initially, but it’s hard to measure your ROI. Analyzing Your ROI: The first step to creating high-converting Facebook ad examples is identifying what you want to achieve. HubSpot understands Facebook’s B2B lead generation potential. Here’s a look at your options : Image source.

Examples 246

Examples Facebook B2B Instant Messaging 246

Convince & Convert

FEBRUARY 28, 2012

Although specialists, connectors, and soloists can still excel with focused competencies and service offerings, disruptors are built on the versatility of social-media and tech-savvy professionals. Hybrid professionals are trained to deliver services across search, mobile, social, content, analytics, web, PR, and email marketing.

CPM 137

CPM Compete Marketing Hubspot 137

Oktopost

OCTOBER 26, 2020

According to the same survey, 84% of company decision-makers are using social media to support a purchase decision. Clearly, your buyers are now all over social media. To execute an effective B2B social media marketing strategy , you need the right set of tools to organize it all. Yes, eight of them.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Diva Marketing Blog

JUNE 10, 2012

Geoff Livingston: When Gini Dietrich and I focused on multichannel integration, our logic centered on delivering ROI and outcomes for social media. So much of today’s conversation is about how marketers can get results from social. both traditional and social media. The effort outweighed the value.

Marketing 96

Marketing Radian6 Blogger Hubspot 96