yMarketingMatters

JUNE 20, 2014

This is the classic social media metric that is SO important, but get’s a lot of question for not being as easy to attribute to quantifiable business growth and direct indicator of sales increase. This is a good start, and it is an important metric to measure. Sign up HERE to get my blogs directly to your inbox! Referrals.

Small Business 263

Small Business Social Media How To ROI 263

Firebelly

MARCH 28, 2016

For Blogs: HubSpot’s Website Grader. Simply enter your blog URL, click ‘Get Your Answer’ and the HubSpot Website Grader will give your blog a grade on a scale from 1-100. BONUS: You can enter any blog URL—making it a great tool for competitive analysis too. Get your blog audit here.

Social Media 100

Social Media Tools Hubspot HootSuite 100

Writtent Blog

APRIL 16, 2014

When it comes to blogging, is more always better? You should blog as much as possible, until your quality starts to slip. Some of us are familiar with HubSpot’s state of inbound report , which has consistently found that the more blogs you publish, the more traffic, leads, and sales your business will generate.

Data 88

Data Hubspot Case Study Metrics 88

Webbiquity SMM

MAY 10, 2011

.&# On ClickZ, Heidi Cohen reports that even at this stage, only one in three companies are even trying to measure social media ROI, because doing that is hard, though she also outlines five other social media metrics that matter. The core of social media marketing efforts should be the corporate blog. What should they promote?

ROI 191

ROI Case Study Bazaarvoice Klout 191

Sprout Social

JULY 14, 2023

Differing promotional copy, blog posts, product descriptions and sales pitches may erode consumer trust. Decreased sales and revenue Most concerning of all, in the HubSpot 2023 Sales Trend Report , 52% of leaders say low revenue is the biggest impact of misaligned sales and marketing functions. This is why alignment seems challenging.

Collaboration 77

Collaboration Marketing Team Hubspot 77

Convince & Convert

JUNE 3, 2014

They have all this expertise they could be sharing, but they just don’t think blogging works from their experience.” It’s an all too common tale: Executives that denounce the practice of business blogging because it hasn’t worked for them. That’s why the best blog posts are clear, easy to consume, and above all else, helpful.

Team 155

Team How To Hubspot Proposal 155

Sprout Social

JUNE 1, 2022

While social media teams may be more familiar with metrics like impressions and leads generated, lifecycle teams focus more on metrics like product utilization, churn and LTV (lifetime value—the monetary amount that the average customer who signs up for a plan or subscription is worth). Very happy to be part of the @HubSpot community!

Team 118

Team Marketing Collaboration Hubspot 118

Sprout Social

OCTOBER 25, 2022

However, it’s much easier to connect web traffic to ROI making it a management-preferred reporting metric. Notice how Sprout’s blog posts are all coupled with these colorful illustrations instead of generic stock photos? Or how brands like Hubspot couple important announcements with graphics instead of just using text?

Strategy 131

Strategy Brands Hubspot Survey 131

Hootsuite

AUGUST 16, 2023

This blog is like your treasure map to the shores of a well-run social media plan. Source: ChatGPT Outside of social media planning specifically, ChatGPT can also help you to adapt your long-form content, like blogs, into social media-friendly pieces to fill out your calendar. Without the right tools, you’re bound to get lost at sea.

Social Media 88

Social Media Tools HootSuite Tweetdeck 88

Writtent Blog

DECEMBER 4, 2013

Call to actions are lines of text, buttons, or images that exist to invite your business blog readers to engage in a certain activity. Whether you’re inviting them to click through and read an earlier blog or download your eBook, these invitations should be enticing, descriptive and anything but subtle. Blog Banners.

Hubspot 93

Hubspot eBook Widget Case Study 93

Ignite Social Media

JUNE 1, 2022

For today’s blog, let’s walk you through how you can leverage social media marketing for events, especially when hosting them virtually. A 2019 study conducted by EventMB said that nearly 40% of event planners state that social media exposure is a key metric of event success. Buffer Hootsuite Hubspot.

Eventful 161

Eventful Social Media Marketing Influencer 161

Sprout Social

AUGUST 28, 2023

It features content generation templates for your marketing content, such as landing pages, emails and blog posts. It evaluates keywords and other ranking metrics and gives suggestions for optimizing your content for search engine optimization (SEO). Seventh Sense also seamlessly integrates with HubSpot and Marketo.

Team 87

Team Tools Marketing Hubspot 87

Social Media Strategies Summit

OCTOBER 24, 2018

The Metrics Map chart below is a great tool to use in aligning your business goals with specific social media activities. Social Media Strategy Metrics Map Chart. Now that these metrics are identified, you can create S.M.A.R.T Here are a couple resources to get started building your audience personas: Hubspot Persona Tool.

Social Media 113

Social Media Strategy Guidelines Template 113

Writtent Blog

JANUARY 21, 2014

I’ve decided to provide you all with unprecedented, exclusive access into how I get it all done and save time blogging on a daily basis: 1. I save time blogging by developing the headers for list posts, or the paragraph topics for essay-based articles in advance. Outline First. Research As-You-Go. Avoid Self-Editing. Use Write or Die.

Products 98

Products Crowdsourcing Blogger Hubspot 98

Webbiquity SMM

AUGUST 23, 2010

The “no&# group will counter that the metrics and tools haven’t yet matured, or that social media is too amorphous to even be measurable, or that it is rapidly becoming simply part of the plumbing or wiring of a modern organization, making ROI immaterial. . You can find more of Eric’s insights on his Socialnomics blog.

ROI 193

ROI Social Media Vocus Metrics 193

Oktopost

DECEMBER 5, 2022

According to HubSpot , around 16% of an average website’s traffic comes from social media. If that’s the case, you can get traffic to website pages from social media by posting new blog articles on your social media profile or running paid ads. However, don’t stop reposting blog content on social media pages.

SEO 115

SEO Social Media Reputation Real Estate 115

Pixlee

SEPTEMBER 22, 2021

This is important to campaign success, but so is knowing what metrics to focus on and learn from in the social sphere. So, you can get social data metrics like response rate, response time, click-through rate, reach, impressions, and engagement. Then track these metrics throughout your campaign. Engagement rate ?

Data 52

Data Social Media UGC Sentiment 52

Pixlee

SEPTEMBER 22, 2021

This is important to campaign success, but so is knowing what metrics to focus on and learn from in the social sphere. So, you can get social data metrics like response rate, response time, click-through rate, reach, impressions, and engagement. Then track these metrics throughout your campaign. Engagement rate ?

Data 52

Data Social Media UGC Sentiment 52

Writtent Blog

FEBRUARY 10, 2014

So here you are – thinking about your blog strategy and what the results could be. I’ve decided to share a little insight into our blog strategy here at Writtent, and what’s actually worked for us. It’s better to have an overall keyword strategy for your blog and preferably, a specific keyword selected for each post.

Strategy 91

Strategy How To Hubspot Engineering 91

Firebelly

JANUARY 22, 2018

Run an experiment for the next 90 days by posting content on your blog and other channels. Examine the metrics to discover patterns as to what content drives the most traffic to your site. You can typically see positive results and metrics within a few days of running a special “offer.”

Marketing 181

Marketing Influencer SEO Adwords 181

Buffer Social

JULY 29, 2019

You can audit your marketing in many ways—be it a quick-and-simple social media audit or a full-scale blog review. Hubspot’s Marketing Grader. The Buffer website’s score from HubSpot’s website grader. Enter your blog’s URL and your email address, and press go. The more feedback, the better.

Social Media 70

Social Media Marketing URL Metrics 70

Writtent Blog

APRIL 3, 2013

She also offers workshops and coaching for in-depth and hands-on training, as well as a blog, templates, and other free resources. 9 Questions You Need to Ask When Developing Buyer Personas from HubSpot. How to Build Better Buyer Personas to Drive Killer Content from HubSpot. Creating Buyer Personas Template from HubSpot.

Resources 95

Resources Hubspot Content Template 95

Webbiquity SMM

APRIL 11, 2012

In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all. This is apparent from the large number of abandoned blogs, orphaned Facebook pages, silent Twitter feeds and the like littering the social media landscape. Building readership for a blog takes time.

Social Media 176

Social Media B2B Exercises Hubspot 176

Pixlee

OCTOBER 14, 2021

The posts that appear on this feed depend on a few things, including the user’s topic preferences, location, and the videos’ engagement metrics. . On a similar note, Mark loves content and contributes to several authoritative blogs like HubSpot , CoSchedule , Foundr , etc. Connect with him via LinkedIn or Twitter. .

Strategy 86

Strategy Brands UGC Apparel 86

Unmetric

AUGUST 28, 2019

HubSpot isn’t a social media listening tool. Using HubSpot, you can even schedule content for later, and get suggestions to post at the best time to get the maximum interactions from your audience. The tool searches for mentions of your brand across all social networks, blog articles, and reviews sites. Pricing: Free.

Social Media 101

Social Media Tools Sysomos Sentiment 101

Audiense

JANUARY 25, 2018

Performance analytics is comprised of two halves: quantitative (metrics such as reach, impressions, spend) and qualitative (audience relevance, are the users a part of your defined target audience). This blog is a translation from the Spanish original, written by Paz Segura, for the Audiense Spanish blog.

Crimson Hexagon 111

Crimson Hexagon Influencer Campaign Tools 111

Writtent Blog

APRIL 2, 2014

From Eloqua to Dive Rite, Content Marketing Institute offers four diverse and thorough case studies of how content improved brand’s marketing metrics. Featuring 29 industry leaders, Top Rank Blog’s free eBook isn’t afraid to share information you won’t find anywhere else. A Field Guide to the 4 Types of Content Marketing Metrics.

Resources 99

Resources Content Case Study eBook 99

Writtent Blog

FEBRUARY 12, 2014

Whether you’re creating a blog or a presentation to prove to your boss just why original articles are the future , you’re in luck. 82% of marketers who blog see positive ROI for their inbound marketing. 76% of B2B marketers blog, and 73% publish case studies. Source: HubSpot ). Source: HubSpot ). Source: HubSpot ).

Content 110

Content B2B Hubspot Marketing 110

Buzz Marketing for Technology

SEPTEMBER 26, 2012

According to HubSpot, ninety three percent of adults on the Internet are on Facebook, yet only 1% of a brand’s Facebook fans will ever make their way to the company’s main website. Blog subscription. Sticking to Stand-alone Metrics. Posted in Commerce Facebook Interactive Marketing Sales Social Media Social Networking Strategy.

Brands 279

Brands Facebook Guidelines Conversation 279

Keyhole.co

NOVEMBER 29, 2023

After surveying 1200+ marketers, Hubspot says this: 6-9 p.m. From understanding social media channels to monitoring your YouTube metrics, Keyhole is a multi-feature platform where you can access the basic information you need to start your journey or glance at the most crucial metrics. to 6:00 p.m. to 11:00 a.m. and 3- 6 p.m.

YouTube 59

YouTube Analytics Analysis Engagement 59

Akamai Marketing

APRIL 4, 2011

Yet, according to HubSpot, brands who connect via the social sphere see a direct impact on sales. Think about it – when you go to a Facebook page or a blog, do you always comment? By taracoomans – April 4, 2011 Posted in: Content , Featured , social media Photo credit: BaronBrian 97 Million people use Twitter.

Lurker 203

Lurker Klout Policies Consultant 203

Later

FEBRUARY 16, 2021

In fact, a 2020 Hubspot study found that traffic from LinkedIn resulted in a higher visitor-to-lead conversion rate than traffic from Twitter or Facebook. Discover How to Grow Your Business on LinkedIn in the blog post! #2: Blog posts. Discover them all in this blog post. #5: Ready to level-up your LinkedIn strategy?

LinkedIn 70

LinkedIn Hashtag Insurance Hubspot 70

Writtent Blog

NOVEMBER 15, 2013

Maggie Hibma of HubSpot recommends immersing yourself in industry news every day, even if it’s your day off our you’re on vacation. Almost no one can sit down at their laptop and hammer out a brilliant blog article first thing in the morning. Really successful content marketing brands aren’t just blogging anymore. Create Often.

Content 95

Content Hubspot Curation Survey 95

Firebelly

MARCH 19, 2010

I would generally post a weekly blog roundup today for you, our readers, but I honestly have not had the time to read many posts - let alone compile my favorites this week. Instead I leave you with an oldie but goodie cartoon from Hubspot. Image: HubSpot ] Have a great weekend everyone!

Social Media 100

Social Media Hubspot Marketing Paid Search 100

Oktopost

JANUARY 17, 2024

Tracking metrics and proving ROI from demand generation has been historically tricky. Building a trackable funnel starts with knowing your key demand generation metrics and creating a strategy to track these over time. These metrics help you establish whether your audience is engaged and how much they know about your brand.

Metrics 62

Metrics Cost Hubspot Analytics 62

Writtent Blog

SEPTEMBER 3, 2013

It’s entirely too easy for marketers to get caught up in established patterns of outreach, which could range from publishing 10 blog posts a week to Tweeting 20 times a day. Volume is no substitute for quality, and if your website metrics don’t reflect positive growth, it’s probably time for a new approach. Now, that’s heroic.

Conference 72

Conference Marketing Hubspot Metrics 72

Buffer Social

OCTOBER 14, 2019

We wrote on the Buffer blog about this shift away from like counts and what it might mean for marketers. . Our take is that it signals a move toward attention metrics, which marketers have already been tracking and optimizing for some time now. Many social media dashboards now report on these more informative attention metrics, like.

News 63

News Facebook Survey Hubspot 63