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20+ LinkedIn Profile Tips (Guaranteed Ways to Stand Out)

Buffer Social

Having a strong LinkedIn game is no longer an option. This trend leverages social media platforms to build connections and establish meaningful relationships with potential business prospects — and when it comes to social selling, LinkedIn is the MVP. The reality is that the best LinkedIn users are marketing machines.

LinkedIn 113
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Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity SMM

They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. ” Leave a comment (or subscribe) to a blog about IT recruiting. People are much more likely to link to a blog post than your “services page” too.

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How To Grow Your B2B Social Media ROI In 2023?

Keyhole.co

Sagefrog reports that 66% of marketers have seen a positive return on investment (ROI) from social media marketing. And some marketers have even reported ROIs as high as 1000%. A study by Statista reveals that the majority of B2B marketers around the world report that LinkedIn produces the highest ROI for them.

ROI 52
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The Social Media ROI Debate

Webbiquity SMM

You wouldn’t buy a new machine tool or enterprise software application without an ROI analysis, so why should social media be any different? determining which topics generate the highest traffic and comment activity on a company blog, what time of day is most productive for tweeting, etc.). Is social media ROI measurable?

ROI 193
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Stop Chasing the Glittery Disco Ball of Influencers: Consider Micro Influencers

Waxing UnLyrical

Hubspot reports they receive 0.10% higher engagement rates than macro influencers. Blog interviews or contributions. Engagement numbers are great, but marketers need to move toward finding a way to measure actual ROI. We all have access to the tools and technology for better measurement of influencer marketing ROI.

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Sales and marketing alignment for improved business effectiveness

Sprout Social

Differing promotional copy, blog posts, product descriptions and sales pitches may erode consumer trust. The loss of these opportunities can impact return on investment (ROI), customer retention rate and brand trust. Lack of cooperation can lead to ineffective messaging and misallocation of budget.

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Brand awareness: What it is and strategies to improve it

Sprout Social

Connecting brand awareness to ROI can feel like trying to explain how to get from Chicago to San Francisco by foot. However, it’s much easier to connect web traffic to ROI making it a management-preferred reporting metric. Notice how Sprout’s blog posts are all coupled with these colorful illustrations instead of generic stock photos?

Strategy 128