Buzz Marketing for Technology
JANUARY 14, 2010
Some people call it Content Marketing (Junta42) some people call it Inbound Marketing (HubSpot) but the meaning is basically the same. They spend lots of time building the perfect blog, the perfect Facebook page, the perfect Twitter page but then have no plan for a sustained content creation. Why you need to build your Social Capital?
Buzz Marketing for Technology
FEBRUARY 4, 2010
I really liked the idea of content having dual purposes and not just the purpose of posting to your website or blog. You can call it Inbound Marketing (like the folks at HubSpot do) or you could call it Content Marketing (like the folks at Junta42 do) but whatever you call it its the basis for all your online activity. Tweet This!
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Buzz Marketing for Technology
JANUARY 11, 2011
I mean content that can be used for Inbound Marketing (hat tip to HubSpot who created the term) things that can be shared socially like blog posts, eBooks, videos, podcasts, research reports. It occurs to me my definition of content often differs from their definition of content.
Buzz Marketing for Technology
MARCH 2, 2010
Over the last few years of writing this blog I have talked a lot about the virtues of creating a steady stream of content that is consistent in its frequency to bring people back to your site time and time again. As you may know already, blogging is a quantity game. Creating Engagement. Measuring Engagement. Tweet This!
Buzz Marketing for Technology
DECEMBER 22, 2010
And appeared on the Facebook Halloween episode of HubSpot TV (my favorite web TV show) all in one week! I was in awe of what you can accomplish, I was even more touched when I heard my 16 year old son say “I have no idea how Dad does it all” (thanks buddy). In the process I found that this was the BEST place to get an ROI in Social Media.
Buzz Marketing for Technology
SEPTEMBER 26, 2012
According to HubSpot, ninety three percent of adults on the Internet are on Facebook, yet only 1% of a brand’s Facebook fans will ever make their way to the company’s main website. Blog subscription. Posted in Commerce Facebook Interactive Marketing Sales Social Media Social Networking Strategy. What does this mean for marketers?
Buzz Marketing for Technology
MARCH 9, 2009
In my new role at Avaya I am traveling 3 hours a day (1 ½ hours each way) by car – listening to podcasts like MarketingOverCoffee , HubSpot TV , Duct Tape Marketing – essentially turning my commute into a rolling Social Media university.
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