Social Media Strategery

MAY 13, 2011

No, I’m not going to tell you that you have to create a Facebook fan page or that you just totally have to use WordPress for your blog. Self-confidence and self-awareness can’t be achieved just by reading , attending conferences , or subscribing to blogs – it actually takes some honest introspection and humility.

Social Media 121

Social Media Conference WordPress Training 121

Social Media Strategery

JANUARY 5, 2011

Let me guess – in 2011, you resolve to “blog more often,&# “double the number of Twitter followers you have,&# “stop spending so much time on Facebook,&# and “engage more with your customers/readers?&# Two years ago, I even did one of these posts myself. To start, most of them are cliche (blog more often!)

Social Media 131

Social Media Analysis Engineering Twitter 131

Social Media Strategery

JUNE 17, 2010

I often feel like I’m fighting a constant battle against FOMO and HOLI - there’s always another blog I should be reading or another event I should be attending. They’re the ones sharing the links, blogging about the topics, and speaking about the issues – find people you trust and respect and use them as your filter.

Gov 2.0 125

Gov 2.0 Social Media Web 2.0 Wiki 125

Social Media Strategery

DECEMBER 24, 2011

As 2011 comes to a close, it's only natural (and for a blog, virtually mandatory) to reflect on the year that's passed. Since that first post more than three years ago until now, this blog has served as the foundation for everything I've done in creating and building the social media practice at Booz Allen.

Social Media 99

Social Media Gov 2.0 Sports Education 99

Social Media Strategery

APRIL 3, 2014

However, doing so today means reaching them through paid, earned, owned, and shared media — understanding how all of these channels work, the content each requires, and how to piece it all together into an integrated plan. It means learning more about paid media and how to incorporate those costs into budgets.

Syndication 103

Syndication Marketing Advertising SEO 103

Social Media Strategery

JANUARY 23, 2012

As CIOs and Chief Knowledge Officers bring tools that have been used on the Internet – blogs, wikis, microblogs, profiles – behind the firewall, they tend to expect the same results. "We'll Yours and yours alone, since no one else your team understands how to make the edits themselves. What's her response?

Communities 121

Communities Wiki Microblogging Press Release 121

Social Media Strategery

MARCH 8, 2011

When someone in the communications industry refers to a “ community manager ,&# they are usually referring to someone that can manage the online relationships for a particular brand, using tools like Facebook, Twitter, and blogs. The Internal Community Manager wears many hats. The answer isn’t the help(less) desk. It’s you.

Communities 137

Communities Wiki Yammer Forums 137

Social Media Strategery

OCTOBER 15, 2012

I haven't blogged here in more than a month. How did I go from annoying everyone around me by my incessant yammering about social media to the guy who grows increasingly annoyed when people talk about everything social media will do? Create an internal blogging platform! Suffering from negative media coverage? Poor Q1 sales?

Social Media 136

Social Media Yammer Collaboration Foursquare 136

Social Media Strategery

APRIL 4, 2011

Instead, I wanted to help them understand that even though they may learn what Twitter is, how to use it, and some case studies, there’s nothing like doing it in the real world. I don’t care how many friends, followers, likes, or blog comments you have. Knowing how to apologize? Do you WANT to do them any favors?

Social Media 139

Social Media Class Consultant Proposal 139

Social Media Strategery

NOVEMBER 9, 2012

Do you know how to pitch new ideas and get fast approval to try them? Learn how they work so that you can expedite getting things done when you want to try something new. How many hours does it take you to write a press release? Do you know how to give honest, constructive feedback to a colleague? Manage Upward.

Skills 120

Skills Project Press Release Wireless 120

Social Media Strategery

AUGUST 26, 2010

Do the folks at WordPress use Blogger to host their personal blogs? The guys installing your organization’s blogging software don’t realize that the “Add a Picture&# button doesn’t work because they don’t have blogs. Do the IT guys developing Windows 7 use Macs?

Gov 2.0 117

Gov 2.0 Tools Wiki Sharepoint 117

Social Media Strategery

JUNE 25, 2010

Community Blog. When was the last time: Image courtesy of Flickr user Search Engine People Blog Someone spent their own money to purchase promotional items to help build awareness and get more people to participate? Guide Social Media and the Next Generation I Started a Blog But No One Cared The Public Doesnt Need to Know What Gov 2.0

Gov 2.0 92

Gov 2.0 Web 2.0 Wiki Committee 92

Social Media Strategery

OCTOBER 10, 2011

Over the last few years, I’ve seen dozens of failed wikis, blogs, microblog platforms, forums, and idea management deployments, and I’m sure I’ll see many more. It happens when they are rewarded for sharing information. It happens when they like working with the people around them.

Microblogging 130

Microblogging Wiki Collaboration iPad 130

Social Media Strategery

AUGUST 18, 2010

It’s an interesting question – why are today’s students held accountable for not knowing how to use social media professionally, yet they haven’t ever been taught formally? Image courtesy of Flickr user lawtonchiles Those studying areas such as health or sciences are taught how and why things work and also how to be ethical.

Education 135

Education Social Media Gov 2.0 Class 135

Social Media Strategery

MAY 12, 2010

After spending ample time with some of our social media champions , I started to see the benefits of how person-to-person sessions effectively fill this gap in my understanding. Unsurprisingly, their conversations started out with questions about how to create a user name and click through each site. The Whole. : The Whole. :

Gov 2.0 101

Gov 2.0 Web 2.0 Wiki Sports 101

Social Media Strategery

JANUARY 27, 2010

How to connect with others (or get a job): I hope that this list of resources grows from its meager beginnings and evolves into a comprehensive resource for Government 2.0 link] DaveMurr (David Murray) Twitter Comment Blog to feature people on the move and jobs in Gov 2.0 Development Social Media Gov 2.0 The Whole. : The Whole.

Gov 2.0 86

Gov 2.0 Web 2.0 Forums Wiki 86

Social Media Strategery

JUNE 22, 2011

Here are ten that I particularly liked: How to Fail at Enterprise 2.0. Their English is really horrible – I don’t want anyone else in the organization to know that my people are idiots.&# You could have the greatest tools in the world, but no blog or wiki is going to work if this is the culture in which it’s implemented.

Collaboration 118

Collaboration Project Wiki Policies 118

Social Media Strategery

JANUARY 10, 2009

For junior employees - “Yeah, that’s great that I can start a blog that everyone in the organization can read, but what will I say? Now, you’re making me blog about my work? For managers - “So, how much time is my staff going to be spending blogging/reading blogs rather than doing actual work? .&#

Social Media 119

Social Media Gov 2.0 Wiki Web 2.0 119

Social Media Strategery

MAY 19, 2010

How many times have you said, “ya know, I really should write a blog post or comment on some other people’s material tonight, but I’m exhausted and that can wait?&# How often do get outside your individual project “bubble&# and make a concerted effort to just go out and learn something new?

Gov 2.0 79

Gov 2.0 Project Web 2.0 Forums 79

Social Media Strategery

NOVEMBER 13, 2009

One way in which I do this is through the strategic use of social media tools like blogs, Facebook, Twitter, etc. DO be ready to walk me through the steps you might take if I told you that I the CEO of a company and I wanted to start a blog. Just be you and be authentic. Social media, while hot right now, isn’t always the answer.

Gov 2.0 80

Gov 2.0 Conference Web 2.0 Wiki 80

Social Media Strategery

AUGUST 8, 2010

link to post] – Posted using Chat Catcher [link] sradick (Steve Radick) Twitter Comment Identify the Right People to Manage Your Social Media Initiatives – new blog post up now ([link to post]) cc @sbosm #gov20 – Posted using Chat Catcher [link] henriachterkamp (henri achterkamp ?) That statement speaks the truth!

Gov 2.0 139

Gov 2.0 Social Media Social Media Management Organization 139

Social Media Strategery

DECEMBER 30, 2008

Blog more often – I know, I know, this is always on everyone’s social media “to-do&# list. When I started this blog back in October, I had one goal – to give me an external “home base&# from which I could become a part of the social media and government conversation.

Gov 2.0 77

Gov 2.0 Social Media Web 2.0 Wiki 77

Social Media Strategery

APRIL 27, 2010

For these internet users, government websites/Twitter accounts/Facebook fan pages/blogs/podcasts have become critical supplements – not replacements – for more traditional forms of communication. Guide Social Media and the Next Generation I Started a Blog But No One Cared The Public Doesnt Need to Know What Gov 2.0

Gov 2.0 126

Gov 2.0 Social Media Web 2.0 Statistics 126

Social Media Strategery

MARCH 1, 2010

If you’ve kept up with this blog , you know that I’m really interested in the intersection of social media and education, and my old Public Relations 101 professor now teaches in the USI communications department, so I’m particularly excited for this opportunity. Higher quality posts? Greater engagement?

Gov 2.0 91

Gov 2.0 Social Media Class Wiki 91

Social Media Strategery

APRIL 7, 2009

Search Twitter for the tag #gov20 and start clicking through to people’s Twitter accounts and blog posts. Developed a briefing, white paper, blog post, etc. Melissa [link] Andrea Baker As I was proofreading my post that is scheduled tomorrow, I looked back at the ATOM I had included referring to blogs posted about Gov2OCamp.

Gov 2.0 105

Gov 2.0 Web 2.0 Wiki Case Study 105

Social Media Strategery

OCTOBER 9, 2010

SMCEDU seems to really be growing – I’m hearing more and more about the need to integrate social media into higher education, from Twitter to New York Times to blogs across the world. The majority of the readers of this blog are involved with the government, either as civil servants or contractors – why should they care about SMCEDU now?

Education 123

Education Social Media Project Study 123

Social Media Strategery

MAY 6, 2010

I just don’t see how talking about what you ate for dinner on your ‘blog’ is going to help us accomplish the mission.&# Cluetrain Style Social Media is Driven by the Person, Not the Position How to BE a Government Consultant and Use Social Media The “Getting Started with Government 2.0” htttp://www.scarf8.net

Gov 2.0 72

Gov 2.0 Organization Social Media Forums 72

Social Media Strategery

JUNE 7, 2009

Are you tired of toiling in obscurity while you see the same stories about Intellipedia , the TSA blog, and GovLoop getting all the glamour and accolades ( note: I think these are fantastic projects and don’t mean to diminish their value – just that they’re typically the most popular examples )? The Whole. : The Whole. :

Gov 2.0 98

Gov 2.0 Web 2.0 Committee Proposal 98

Social Media Strategery

JANUARY 17, 2009

For a little more on that concept, see our outgoing Deputy Administrator’s blog post: [link] [link] Jeffrey Levy Darn tootin’! For a little more on that concept, see our outgoing Deputy Administrator’s blog post: [link] [link] Top Social Media Posts This Week [.] Social Media Club DC Government 2.0

Gov 2.0 93

Gov 2.0 Social Media Wiki Technorati 93

Social Media Strategery

MAY 2, 2009

I want to be able to go to @IRS and ask them questions about how to fill out their forms.&# He then finished his answer with the following: What I find refreshing about Chris’ thoughts on Government 2.0 Guide Social Media and the Next Generation I Started a Blog But No One Cared The Public Doesnt Need to Know What Gov 2.0

Gov 2.0 85

Gov 2.0 Twitter Web 2.0 Wiki 85

Social Media Strategery

MAY 24, 2010

APAN has file sharing applications, wikis, blogs and calendaring tools to coordinate schedules. If you’re interested in learning more about APAN, talk to Walton Smith at the Expo or learn more on Bill Ives’ blog here. is, But They Do Need to Experience It Six Villains of Gov 2.0 The Whole. : The Whole. :

Gov 2.0 77

Gov 2.0 Wiki Web 2.0 Forums 77

Social Media Strategery

MARCH 29, 2012

A version of this post originally appeared on this blog last year. That's why social media managers need to know how to educate others across the organization and demonstrate how social media can help their business. If you'll also be attending, let's get together.

Social Media 132

Social Media Organization Social Media Management Statistics 132

Social Media Strategery

MARCH 10, 2009

Development Social Media An Interview with Blogger Bob From TSA’s Evolution of Security Blog Tue, Mar 10, 2009 Best Of , Government 2.0 When I first started “ Social Media Str ategery &# six months ago, on e of my inspirations was the TSA’s “ Evolution of Security &# blog. thing was possible after all.

Blogger 81

Blogger Gov 2.0 Policies Survey 81

Social Media Strategery

JULY 21, 2009

Seeing as I’m part of a 500+ person team of strategic communications professionals here, my goal was not to create one smaller team of geeks who blog and Tweet all day, but to get all 500+ people on the team to know, understand, and use social media just as they know, understand, and use press releases, email pitches, and town hall meetings.

Gov 2.0 109

Gov 2.0 Social Media Press Release Web 2.0 109

Social Media Strategery

JUNE 21, 2009

But in many of these social media implementations, I’ve come across a lot more people saying, “I have an internal blog but no one reads it,&# or “We have a wiki, but no one uses it!&# implementations of blogs, wikis, or forums not living up to the expectations of the technology? Why are Enterprise 2.0

Gov 2.0 117

Gov 2.0 Wiki Social Media Collaboration 117

Social Media Strategery

SEPTEMBER 18, 2008

Check back often for the latest updates on the world of blogging, to learn how much money I’ve lost in the casinos, and subsequently, how angry my wife gets at me for losing money and spending too much time on the computer (Love you honey)! Here’s my BlogWorld schedule for the next few days: Friday 19-Sept.

Gov 2.0 50

Gov 2.0 Hotels Web 2.0 Wiki 50

Social Media Strategery

SEPTEMBER 13, 2009

That’s exactly why I now have more questions than answers – I want to know about the challenges these people faced; I want to know the risks they took and why; I want to know what they’d do differently if they could go back in time – most of all, I want to know how they went from good idea to being highlighted at the Gov 2.0

Gov 2.0 104

Gov 2.0 Conference OpenID Eventful 104