Sherrilynne Starkie

APRIL 29, 2014

There are actually a number of blogs in the Engadget stable covering seven different languages. How to Become a Google Plus Wizard [INFOGRAPHIC]. Engadget is one of the most respected and influential online sources of news and information about technology and the Internet. Let’s make LinkedIn endorsements smarter.

Social Media 284

Social Media Overview Training Mobile 284

Sherrilynne Starkie

APRIL 27, 2014

Recently released Spin Sucks , a book based on Gini’s successful blog , teaches readers how to share powerful stories, humanize their organizations, communicate honestly, beat back whisper campaigns, deal with negative comments and reviews, and use brand ambassadors. How to fire your PR agency. PLEASE LIKE MY FACEBOOK PAGE.

Case Study 260

Case Study B2B Authentication Review 260

Sherrilynne Starkie

AUGUST 25, 2013

Each and every Monday morning I receive an email from a colleague who politely informs me of any typos or errors in my weekly blog post. Related posts: Social media: how to handle feedback. Featured Headline Social Media blog Comment Facebook manners Troll Twitter' I usually think, “Dang! She got me again!”

Cost 278

Cost Comments Blogger Training 278

Sherrilynne Starkie

NOVEMBER 26, 2017

I’m bringing back the weekly top five that was such a popular feature on this blog many years ago. The Facebook Creator app (only on iOS) is designed for livestreaming and the website is full of how to information and tips. Each week, I’ll highlight the five most important social media news stories of the week (according to me!).

Features 230

Features Tools Smart Phone LinkedIn 230

Sherrilynne Starkie

OCTOBER 29, 2012

Last week this blog ran a competition to give a reader a chance to win a free ticket to an IABC 2012 Canada Business Summit preconference workshop. And the winner is… Mike Reynolds who left this comment: “Survival. Always something I’m looking for.” Thanks to Mike and the 18 other readers who took the time to enter!

Conference 259

Conference Newsletter Skills Questions 259

Sherrilynne Starkie

JUNE 29, 2013

This story was originally published on the Thornley Fallis blog. RIP Google Reader: How to Continue Subscribing to World Soccer Talk. Related posts: Facebook graph search and your privacy. Does Facebook affect your brain. Facebook advertising facts. PLEASE LIKE MY FACEBOOK PAGE. Related articles.

Features 271

Features Google Reader Facebook Flipboard 271

Sherrilynne Starkie

FEBRUARY 13, 2018

When a crisis hits, a seasoned consultant can make a quick assessment of the situation and figure out how to proceed using social media–often the quickest and most direct way to get information out. They can easily create and publish landing pages and blog posts.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Sherrilynne Starkie

AUGUST 20, 2012

It seems a lot of bloggers are reposting some of their blog’s most popular posts from the past as part of their summer editorial strategy. It’s based on how I helped one company start its journey into social media by creating a Facebook secret group.

Groups 337

Groups Groups Sports Notification 337

Sherrilynne Starkie

AUGUST 27, 2018

Spin Sucks, for example, offers content creation and blogging masterclasses along with courses on the PESO model.). How To Choose? And colleges, universities, and other institutions offer some. Still, others come from social media agencies, bloggers, and eMarketers.

Industry 170

Industry Social Media Training HootSuite 170

Sherrilynne Starkie

APRIL 28, 2014

Featured Headline writing Blogging PR storytelling' PLEASE LIKE MY FACEBOOK PAGE. Related articles. 20 Quick Content Marketing Tips Every Blogger Should Know. One Simple Rule to Improve Your Writing. Framing Your Narrative.

How To 330

How To Exercises Education Engineering 330

Sherrilynne Starkie

APRIL 20, 2013

This post was originally published on the Thornley Fallis blog. Related posts: Social media: how to handle feedback. Follow Melissa @SPVM. Sherrilynne Starkie is IABC Ottawa’ s vice-president of leadership development. . Communicating bad news in hard times. The cost of PR. Click here to start to receive my newsletter.

Social Media 320

Social Media Hashtag Eventful Journal 320

Sherrilynne Starkie

OCTOBER 16, 2018

Every single employee from the new intern to the CEO needs to know about the social media policy; they must understand how it works, what sanctions are applied and how to comply. Many employees, especially those in the front lines with customers, need training in how to use social media in performing their duties.

Training 150

Training Social Media Policies Skills 150

Sherrilynne Starkie

FEBRUARY 1, 2014

In November on its relaunched blog, Unbottled , the company announced that for consumers, ‘the corporate website is dead and “press release PR” is on its way out’. This article was originally published on the Thornley Fallis blog. How to fire your PR agency. Related stories: Corporate social responsibility all year round.

Press Release 295

Press Release Wikipedia Skills Blogger 295

Sherrilynne Starkie

FEBRUARY 16, 2014

Every single employee from the new intern to the CEO must be made fully aware of the social media policy; they must understand how it works, what sanctions are applied and how to comply. Basic training should position the social media policy as a framework for employees to make appropriate and smart decisions.

Training 260

Training Social Media Policies Skills 260

Sherrilynne Starkie

JANUARY 20, 2020

For example, you might publish thought leadership articles on your blog, produce a podcast or go ‘live’ on Facebook. And finally, provide your company spokespeople with training on how to perform in media interviews to get the most positive coverage. This is a great way to be included in stories that are already being planned.

Marketing 284

Marketing Tourism Content management systems Meeting 284

Sherrilynne Starkie

APRIL 26, 2015

I had already invested a lot of effort into my blog and was building a credible reputation online. How to be smart on Twitter. When I decided to start a PR company on a small island in the Irish Sea, I knew that being in a remote location would make the Internet an essential part of the business. Instagram or Vine? Related articles.

Twitter 150

Twitter HootSuite Tweetdeck Aggregator 150

Sherrilynne Starkie

JANUARY 13, 2020

Track blog posts and websites, email, newsletters and all social media channels. Track story formats such as opinion articles, how to, news stories, interviews, op eds, Q&A, reviews, lists, etc. For example, industry issues, trends and practices, products, company news, community news, customer testimonials and case studies.

Organization 221

Organization Content Curation Case Study 221

Sherrilynne Starkie

JANUARY 11, 2014

Track blogs and websites, email, newsletters and all social channels. Track story formats such as opinion articles, how to, news stories, interviews, op eds, Q&A, reviews, lists, etc. Related posts: Professional blogging for dummies. How an Editorial Calendar Can Make Your Life Easier This Year. Related articles.

Content 319

Content Marketing Curation Template 319

Sherrilynne Starkie

OCTOBER 22, 2018

Whether it’s a blog post, a short video or podcast or even an opinion column, get it right, and the rest of the content will flow. Use the form below to contact me to discuss how to tell your own story. Sometimes getting the first, or lead, paragraph right is the hardest thing about writing a story.

News 199

News Statistics Survey Report 199