Direct Marketing Observations

APRIL 12, 2012

I can use the best listening tools and platforms there are, but if I don’t know how to use them or I use them the wrong way, they are totally worthless to me. If someone thinks they know how or knows what I want and they still get it wrong-Shame on me. You just have to know someone who knows how to look and where to look.

Social Media 143

Social Media Tools Engineering Platform 143

Direct Marketing Observations

MARCH 10, 2011

At that time I had recently read his book The Art of the Start and also had stumbled onto Guy’s website/blog, How to Change the World. I found out rather quickly how one could “game&# blogs for SEO and reputation management with hyper linked signatures embedded with key words.

Embedding 174

Embedding SEO Apple Template 174

Direct Marketing Observations

MAY 28, 2010

Instruct and show companies and clients how to use social networks to sell directly to consumers. Create and manage multiple blogs. Show and educate brands and companies how to use social networks and how to act on those social networks. Build and create databases. Increase traffic to websites through social bookmarking.

Social Media 203

Social Media Marketing Social Bookmarking Widget 203

Direct Marketing Observations

NOVEMBER 8, 2010

Look I get it, if you take enough cabs, you’re going to get the gamut of drivers, but I think it’s interesting to see how some know how to engage the customer and how others could care less. I was so mad that I blogged about it. I’m just a fare. It’s those that “get it&# who will make more.

Conversation 189

Conversation Social Media Resources Course 189

Direct Marketing Observations

FEBRUARY 11, 2010

Clearly, 2 things became evident: One, there is a need for more social media conferences down in the belly of the state of Florida(that in and of itself is worth another blog post) and two, marketers were indeed starved or looking for answers/solutions to the primary social media marketing puzzle/question. The How To. Implementation.

Social Media 174

Social Media Conference Policies Social Networking 174

Direct Marketing Observations

OCTOBER 19, 2010

Do you ever stop and think about how much you’ve actually read and heard about social media? Especially the “how-to&# stuff, or the all encompassing “list&# ? Yet one of the things that is often overlooked in a lot of the blog posts and conferences I attend, are the soft skills needed to achieve success.

Skills 170

Skills Social Media Company Posterous 170

Direct Marketing Observations

DECEMBER 14, 2011

In order for people to know that you are open for business you have to get them to your website, your blog, your Twitter account or your Facebook page, right? In 2011, it was all about doing “something” with someone once they had visited your site, your blog or your Facebook page. Well that hasn’t changed.

Brands 176

Brands Discount Sites SEO 176

Direct Marketing Observations

JUNE 21, 2010

Presented by MyVenturePad and SAP, this live interactive webinar will explain how small and mid-sized businesses can quickly and easily get started on Twitter, as well as advanced tips and techniques for using Twitter to grow your business. This free, one-hour session will cover how to: Establish and build your Twitter presence.

Twitter 148

Twitter Web 2.0 Small Business Startup 148

Direct Marketing Observations

MARCH 11, 2010

The flow of my blog posts have gone from one extreme to another. Acceptance that though I indeed love what I do and know how to do it well, it may be time to do it for someone else. I write a blog post about it. I’m so thematic. But for good reason… Anger at clients for parting ways with me.

Proposal 138

Proposal Skills Consultant Social Media 138

Direct Marketing Observations

JUNE 28, 2010

“I can teach you how to use social tools and social platforms, but I can’t teach you how to be social. Join a community like you did with SM2day, comment on blogs and start to build up some new media credibility. I already own what I do, because I have a belief in it’s transformative capabilities.

Consultant 171

Consultant Social Media Posterous Authentication 171

Direct Marketing Observations

FEBRUARY 5, 2010

BL recounted the raw responses on her blog post , but I wanted to clean them up a little bit, make them into complete sentences, add some clarity and lastly point attendees from Social Fresh to this page. 5) Teach your execs and colleagues how to follow conferences and events and comment via hashtags.

Social Media 177

Social Media Case Study Crowdsourcing Hashtag 177

Direct Marketing Observations

MAY 3, 2010

Consider how your consumers view you online and where they view you. So many strategies stop at the tools so you end up with a blog or a Facebook page and the strategist goes home. You might begin to understand why your social programs are performing the way they are. By design, our moderator has a lot of experience doing both.

Lurker 138

Lurker Social Media Hashtag Curation 138

Direct Marketing Observations

FEBRUARY 15, 2010

You quickly determine there is no way to manually search every blog post, tweet or comment on the web so you turn to automation. If you ask 10 people how to measure sentiment, you will most certainly get 12 answers (yes 12). I’m not going to get into the depths of all things social media monitoring because that would take all day.

Sentiment 143

Sentiment Analysis Aggregator SEO 143

Direct Marketing Observations

APRIL 19, 2010

Create a blog on WordPress. Comment on any blog anywhere. Understanding social media, becoming educated about it and learning how to use it and monitor it are things that companies of all sizes are currently wrestling with. We are, and even more importantly they are, in the digital age. They can: Text with their phone.

Social Media 202

Social Media Social Networking Education Guidelines 202

Direct Marketing Observations

DECEMBER 3, 2010

One of the things that I do throughout the year though is, I stockpile sites, blog posts, articles, tools and things that just catch my eye-Oh yea that’s called social bookmarking isn’t it? Sometimes blog posts resonate in different ways. Gaming the System: How Marketers Rig the Social Media Machine.

Sites 235

Sites Social Media Tools Storify 235