Adam Sherk

JANUARY 19, 2010

Alicia Keys knows how to do it. Here’s how the video appears on the sign-up form (watch it here ): (click on the image to enlarge) I have no idea what kind of following she’s built up, but this direct, multimedia approach is certainly increasing the conversion rate on the form.

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Press Release Facebook Syndication Blogroll 138

Adam Sherk

AUGUST 14, 2009

Today I came across a great example of how to incorporate video and other multimedia content into a news article. That relevancy combined with the fact that the article is likely to be shared and linked to frequently strengthens its ability to compete for search engine visibility.

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Examples News Press Release Embedding 102

Adam Sherk

JANUARY 4, 2010

Also I’ve only been blogging here for about six months, so I’m still building up momentum. Related posts: How to Identify Your Own Top Trends Social Media Dominates 2010 PR Planning, But SEO Increasingly in the Mix Social Media Super Bowl: Which Team Has More Reach? Here’s wishing everyone an interesting and productive 2010.

SEO 101

SEO News Social Media Syndication 101

Adam Sherk

OCTOBER 23, 2013

When I previously wrote about how to use the standout tag , I wished I could have provided some insights on how often “Featured” articles appear and which publications are most often cited. America Blog 1 1.10%. Which news organizations are having the most success with the Google News standout tag? TIME 3 3.40%.

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News Study Google Journal 159

Adam Sherk

MARCH 16, 2010

First, a quick look at how news content is currently being included in real-time search results. In its “Latest results” Google blends results from Google News and Google Blog Search with updates from Twitter and Facebook Pages, offering multiple paths in for news and content sites.

Sites 143

Sites News Yahoo Engineering 143

Adam Sherk

OCTOBER 1, 2009

Shining a Spotlight on Video News Webmaster Tools: Updates to Search queries, Parameter handling and Messages Twitter data lets NPR glimpse a future of app-loving news junkies Shared Items Disclaimer The opinions expressed on this blog are Adam Sherks own and do not necessarily reflect the views of his company or its clients.

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Trends Tools Embedding Digg 146

Adam Sherk

JANUARY 16, 2013

articles and blog posts) from other forms of editorial content on the site that are not eligible for indexation. Article too short or article disproportionally short – these two crop up with some frequency, especially on blogs, which are more likely to contain some fairly short posts. It also helps to segment your news content (i.e.

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News Google Embedding How To 261

Adam Sherk

MAY 14, 2013

RSS feeds are another good opportunity, both for content discovery and because users sometimes utilize them to power link modules on a blog or other site, in which case they become a direct source of links. Therefore publishers need to decide for themselves how to treat partner links on their own sites and what they want their partners to do.

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Publishing Module Syndication Badge 209

Adam Sherk

JULY 15, 2013

I’ll cover them in order of appearance: Richard Baxter – Richard sure knows how to make the most out of various tools and Excel, in this case for outreach research. I’ve read a lot of Aleyda’s blog posts but had never seen her speak before. How to Identify Your Own Top Trends. Aleyda Solis – energetic and enthusiastic!

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SEO Tips Startup Compete 148

Adam Sherk

DECEMBER 2, 2009

Greg Jarboe and Lee Odden are at the forefront of evangelizing the importance of SEO in public relations and in teaching how to actually implement integrated efforts. That’s certainly important but it’s just one tactic; there are a lot more opportunities to explore. Both rightly deserve credit for increasing awareness industry-wide.

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Vocus SEO Social Media Press Release 166

Adam Sherk

OCTOBER 14, 2015

I’ve been enjoying a needed break from blogging this year but I thought it was time to pop my head up and share some thoughts. Regardless, streamlined templates is where things are heading so it is important to experiment and learn how to make the most of it. App Indexing and App Store Optimization.

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SEO Syndication Marketing NoFollow 100

Adam Sherk

OCTOBER 6, 2010

Now the focus is decidedly more tactical with sites looking to understand how to maximize the benefits of their efforts and better integrate them with other marketing initiatives. To your point about also taking the size of the audience into account, just posted some extra analysis on our blog.

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Sites News Postrank Engagement 176

Adam Sherk

APRIL 26, 2010

And interestingly when you click through on that story the Like button does not appear on the page: Since this is a blog post it is likely that Time just hasn’t rolled out integration across all editorial templates yet. Sitemap | RSS | © 2009-present AdamSherk.com Using Thesis Wordpress Theme.

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News Module Widget Facebook 149

Adam Sherk

AUGUST 11, 2010

The Most Buried News Sites on Digg Diversified Twitter Strategies for News Sites Twitter Suggested Users – Today’s Studio 54 Velvet Rope How to Identify Your Own Top Trends Leave a Comment Subscribe (1-2 posts per week) Connect with Me Recent Posts Which News Sites Get the Most Social Media Engagement?

Digg 166

Digg Marketing News Press Release 166

Adam Sherk

MAY 13, 2009

You can follow Google’s guidelines for marking up structured data to learn how to do it, including the specific properties for reviews. It’s important to note that marking up your pages doesn’t guarantee that your listings will get Rich Snippets, as Google says they will be rolling them out gradually.

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Review Google Embedding Press Release 100

Adam Sherk

JANUARY 28, 2010

So while it holds a lot of promise for better user interaction, figuring out a whole new platform, how to design for it and integrate our content management systems with it is going to be a big challenge for news organizations. Paywalls, Media Coverage and User Access: What’s a PR Pro to Do? What Horrible Things Did Time Magazine Do in 1964?

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iPad Apple News iPhone 129

Adam Sherk

JULY 17, 2009

Since new users aren’t always sure exactly how to use Twitter, this starter group can be quite helpful, so the profiles that are featured do end up getting a steady stream of new followers. So the question is, how do you get on the list? Sitemap | RSS | © 2009-present AdamSherk.com Using Thesis Wordpress Theme.

Twitter 100

Twitter Press Release Syndication Blogroll 100

Adam Sherk

AUGUST 25, 2009

Shining a Spotlight on Video News Webmaster Tools: Updates to Search queries, Parameter handling and Messages Twitter data lets NPR glimpse a future of app-loving news junkies Shared Items Disclaimer The opinions expressed on this blog are Adam Sherks own and do not necessarily reflect the views of his company or its clients.

Engineering 102

Engineering Hitwise Health Care Press Release 102

Adam Sherk

AUGUST 16, 2010

The challenge is how to keep that momentum going once the campaign is over. But the promotion has worked very well in the short term and it will be interesting to see how JVC and Ruder Finn try to sustain a realistic amount of growth and engagement after it is finished.

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RFI Guidelines Facebook Press Release 156

Adam Sherk

JUNE 30, 2009

I agree that attribution links are vital, and I recommend not posting all the content Do you have any information on how to tell when an article is considered duplicate? In other words how different does text have to be to be considered different? What if 5 out of 500 words are different?

Syndication 111

Syndication Press Release SEO Publishing 111

Adam Sherk

FEBRUARY 4, 2010

As the journalist builds the brand using social media – who owns the twitter name/wordpress blog/Flickr feed/etc, and all of the content on each of those outlets? If everything they write is property of big media incorporated – even personal blog posts – they have be cognizant of what that means. To understand.

Social Media 146

Social Media Press Release SEO News 146

Adam Sherk

NOVEMBER 16, 2010

I will outline how to optimize for each of these goals individually. Made popular by blogs, ads in the sidebar get pathetically low CTRs. Increasing visitor engagement on your pages (so that visitors browse more pages per session). Increasing content distribution (so that visitor shares your content on social channels).

Publishing 151

Publishing Conversation Tips Widget 151

Adam Sherk

DECEMBER 16, 2009

I guess in the current climate they want to avoid telling news sites how to run their businesses. As you can see from the Q&A above Google is going out of its way to avoid offering a specific recommendation on this matter. Sitemap | RSS | © 2009-present AdamSherk.com Using Thesis Wordpress Theme.

Syndication 103

Syndication Publishing URL Yahoo 103

Adam Sherk

JUNE 29, 2010

We could make it an educational piece, add some video, link to your blog and make some suggestions for improvement. Bruce – It seems like when a company doesn’t quite know how to describe their product/service, they go with “solution.&# They really only know how to use language stupildy. Economic engine 2.

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Press Release Marketing Class List 279

Adam Sherk

SEPTEMBER 22, 2010

My last two books were on reverse mortgages and on how to invest like Warren Buffett. Richard Sanders September 23, 2010 at 1:19 pm After his EROS notoriety, Ralph Ginzburg worked for many years as a photographer for the NY Post. Not would you’d expect, I know, but a guy’s gotta make a living.

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Press Release Issues News Wikipedia 131