Reading Roundup: What’s New in Blogging Lately?

I don’t know about you but the fact we’re half way through October really freaks me out. I’m neck-deep in editorial schedules and I even wrote “2017” on a post the other day – where did this year go?

As usual, the news that caught my eye this week is pretty diverse – small business blogging stuff, emojis, online courses, and case studies of folk who are doing it right online. Enjoy!

Ten Digital Skills You Need to Master to Become an Entrepreneur | The Observer

I’ve saved this to read again and again – there’s so much to unpack! So pleased they put “communication” first, because without it we’d get absolutely nowhere. It’s that important.

The Best Startup Marketing Tools a Small Business Should Employ | Socialnomics

I’ve been speaking to a bunch of startup small businesses at the moment, right at the point where they’re just dipping their toe into the world of social media marketing – I forget how overwhelming and confusing it can be! So if you’re in that position, these are the ultimate basics you have to have to get started. I’d include CoSchedule in there, but that might not be for everyone who doesn’t also have a blog to run.

3 New Upgrades Make the Web’s Best Keyword Research Tool Even Better | Moz

Keyword Explorer is already plenty of people’s keyword research tool of choice, but if you’re still on the fence, these upgrades just might convince you.

Make it Digital | Future Learn

There are a bunch of free courses here for folk who work in digital – I’ve taken quite a few Future Learn courses and I thoroughly recommend it! You truly do learn so much.

Instagram Ads we Love | HubSpot

I love seeing what other people do – especially the successful things!

Facebook Launches “Marketplace” | Milk It Academy

It’s been buggy as hell but I dare say it’s going to sort itself out fairly quickly. I notice it’s already been given pride of place in the app where the messenger icon used to be. This is going to be very interesting – especially if you have something to sell.

The Complete Emoji Guide for Social Media Marketers | Hootsuite

What did we ever do before emojis?!!!

Eight Mistakes You’re Making on Facebook’s News Feed and How to Fix Them | Marketing Profs

I see these ALL THE TIME.

Why Shameless Content Marketing is the Only Content Marketing That Works | Convince & Convert

It’s true, we’re often too worried about what people think and so caught up in not annoying people that we aren’t marketing as successfully as we could. Sometimes you really just have to put yourself and your product first.

How to Host a Webinar That People Remember | Search Engine Journal

I know more and more of you are hosting these for your audience, but they’re so important to get right. A boring webinar will not win you any fans!

What’s caught your eye this week?