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AMA Handbook of Public Relations Published

Bill Hartzer

Dilenschneider gives veterans and neophytes in the industry the information they need to succeed in THE AMA HANDBOOK OF PUBLIC RELATIONS (AMACOM; February 28, 2010; $35.00 If you are a Public Relations Specialist, how can you exploit what’s new and exciting on the technology front without overlooking traditional media that still matter?

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Organisations are flying blind – social listening can help

Audiense

This is a guest blog written by Ray Poynter, Chief Research Officer with Potentiate, the Founder of NewMR , and author of the book Handbook of Online and Social Media Research. Connect with him on Twitter and LinkedIn.

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7 Deadly Blog Writing Sins

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging , Marketing > 7 Deadly Blog Writing Sins 7 Deadly Blog Writing Sins by Tamar Weinberg on July 15, 2010 Share This is a guest post by Frank Lee. These days, many people have started a blog for hobby or business.

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Buffer is Remote but not Async-First, Here's Why

Buffer Social

Here’s how we describe it in our handbook: We try to be flexible with each other when possible. Batsirai, a former Bufferoo, summarized this well in this blog post : Buffer emphasizes flexibility, so I do whatever it takes to get the job done, even if it means having late meetings with team members in different time zones.

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How To Hire Great Marketers With Tim Matthews - This Week's Six Pixels Of Separation Podcast

Twist Image

He has published two books: The Professional Marketer and The SaaS Marketing Handbook. business blog. digital marketing blog. marketing blog. mirum agency blog. mirum blog. the saas marketing handbook. business blog. digital marketing blog. marketing blog. mirum agency blog.

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Network World: SocialCorp “Must-Read” Social Media Book

Socialized

The other four recommended books are: Friends with Benefits: A Social Media Marketing Handbook by Darren Barefoot and Julie Szabo. The New Rules of Marketing & PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly , Second Edition by David Meerman Scott.

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Semantics: Social Media Policy, or Guidelines?

SocialFish

As an aside, Olivier Blanchard of The Brand Builder Blog has written several very tongue-in-cheek posts about the inappropriate use and overuse of the words “strategy” and “strategists.” I think it is a directive or rule, not a policy, but many call them policies since the board approved the employee handbook. (A