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How (and Why) to Map Your Company’s Digital Landscape

Webbiquity SMM

do they have a blog, how prominently is it featured, social bookmarking links, social media account links, etc.). • Twitter metrics (followers, following, frequency of tweets, general level of interactivity). Find relevant groups on Facebook and LinkedIn. Facebook / LinkedIn / Google Plus metrics (i.e.

Vocus 184
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Community Bootstrapping: Tools & Strategies To Build A Community.

Jason Yormark

Blogging Hands down, WordPress is THE blogging solution. In addition, WordPress’ sister offerings, BBpress and Buddypress offer message board and social network features as well that all integrate well with each other. They offer the standard fare including profiles, groups, message boards, multimedia, etc.

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Get Your Social Media Story Straight | Blogging and Content.

Convince & Convert

I got hooked on the Star Tribune Twolves message board in 2002 and haven’t looked back. Although I don’t post very much at all these days, I still read the threads on Twolvescentral.com (Star Tribune kind of killed the boards) on my iPhone every day. The Twitter background includes zero evidence of any other outpost.

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Ethics in Social Media: A Glossary | Bare Feet Blog

Bare Feet Studios

The FTC is looking into the practice as well, as I blogged about here and here. Character Blogs or Personas - these are blogs that are written by an alias or an obvious person who is not real. But there is a business case (and an opportunity to have some fun) for bona fide character blogs. Flogs – aka Fake Blogs.

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Offline Marketing: Great Ways to Promote Your Blog Without the Internet

ProBlogger

Every blogger wants to promote their blog. The online world is great though, social media helps your blog and your daily posts go viral. You can tweet about your next blog post or send an email to your subscribers. Just because you turned off your laptop does not mean you can’t promote your blog anymore. Phone Case.

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Successfully Engaging Customers with a Cause

Buzz Marketing for Technology

They harnessed blogs and message boards – “be very careful if you are trying to sell them – must be a very genuine conversation” Went to breast cancer blog sites – tried to give relevant information and how they can join in National Breast Cancer Awareness day.

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When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

The effective practice of social media marketing requires monitoring all channels, from online cruise message boards to social networking sites like Facebook or LinkedIn. Had it been something weird like paid positive blog posts like a few companies had started doing, it would be a different story.

Brands 133