Sherrilynne Starkie

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Facebook’s little secret…

Sherrilynne Starkie

It seems a lot of bloggers are reposting some of their blog’s most popular posts from the past as part of their summer editorial strategy. It’s based on how I helped one company start its journey into social media by creating a Facebook secret group. Originally published January 12, 2011).

Groups 337
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Facebook news today

Sherrilynne Starkie

The group demanded that Facebook add gender-based hate speech to its list of forbidden content. The company’s blog says, “A few months ago we began testing a new requirement that the creator of any content containing cruel and insensitive humor include his or her authentic identity for the content to remain on Facebook.

News 305
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Content demand: how to cope

Sherrilynne Starkie

To cope, you need to create a ‘culture of content’, according to recent research from the Altimeter Group. The content leader will work with PR, social media and marketing teams and anyone working in a customer-facing group. That content takes many forms beyond the blog or newsletter is a new mindset for many organizations.

Content 282
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Top tips for bloggers and brands

Sherrilynne Starkie

This could be said of the blogging trend, because pronouncements of the death of blogging have been floating around for a few years now. However, blogging is growing more popular than ever before. Should he or she write a blog post before or after the event? Write only about brands that you care about and believe in.

Blogger 367
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Will private conversations change Twitter?

Sherrilynne Starkie

The group function lets users start conversations with their followers and all participants are not required to be following one another to take part. Twitter says that users can create groups in just a few taps and when someone is added to a group, he or she will receive a notification. Recognize these models?

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Industry certification a must for social media career success

Sherrilynne Starkie

Spin Sucks, for example, offers content creation and blogging masterclasses along with courses on the PESO model.). And yet others learn better in a group setting which is supportive and collaborative. It would also mean providing practical exercises and participating in group work and discussions. How To Choose?

Industry 170
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Our Hamilton public engagement campaign turns PR disaster

Sherrilynne Starkie

On change.org Dawn Mcilmoyle wrote: “Dialog (sic) Partners has acted with gross incompetence in initiating it’s (sic) contact with the people of the city of Hamilton through social media via Facebook, Twitter and the blog it has put forward as the main website for contact. UPDATE: Here’s what Dialogue Partners has to say about the campaign.

Campaign 377