Akamai Marketing

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What we can learn from blog firestorms.

Akamai Marketing

Its easy to imagine that the social sphere or your blog are simply just an adult playground of cool people. I’ve been watching closely as over the last couple of weeks two incidents on different blogs have caused an outright fury in the blogosphere, dividing a typically supportive group (bloggers) on different sides of the fence.

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Social Media 101 for Business

Akamai Marketing

Perhaps this group of people have been doing what social media professionals have been recommending to their clients: listening. And in the meantime, I’m honored to return to Pacific New Media to teach Blogging for Business on November 9, 2012. I’m very excited to share the latest information on blogging this fall.

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Social Media Complainers – your new BFF's

Akamai Marketing

Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend. I’ve always advised my clients that its better to have people complain in an open forum where it can be addressed.

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Twitter-ups the future of events, sponsorship and event marketing

Akamai Marketing

While these “Tweet-Ups” are excited when 100 people show up , here’s the rub: its a group of like-minded connected people who share what they know with others, meaning for each of the people who you reach at a Tweet-Up, your really reaching at least another 50 – and maybe thousands.

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The bus to Hawaii: Marriott boosts Hawaii Bookings 40% with event.

Akamai Marketing

The group got lots of together time as they moved along middle America on a 45-foot bus. Along the way, Spirit of Aloha gathered such interest, they started a blog , to keep everyone up to date. The cost of the campaign was approximately $350,000 with Marriott covering hotel expenses and partner Hawaiian airlines covering flights.

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Tool Tuesday: SocialOomph

Akamai Marketing

Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend.

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What's your social currency?

Akamai Marketing

Think about it – when you go to a Facebook page or a blog, do you always comment? Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend. Probably not. I know I have a LOT of lurkers on my site.

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