Social Media Strategery

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The Social Media Resolutions I Want You to Make

Social Media Strategery

Ugh – the phrase 2011 social media resolution s returns more than 12 million search results on Google and I find most of them totally insufferable. To start, most of them are cliche (blog more often!), I will blog less. So why do I have such an aversion to these posts now? totally ambiguous (engage more!), population.

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How a Social Media Evangelist Became a Social Media Realist

Social Media Strategery

I haven't blogged here in more than a month. There are Google+ master classes. Create an internal blogging platform! My goal is never to get someone blogging or Tweeting – that's just the means to help them understand how to better communicate and collaborate. Quite the opposite, actually. Poor Q1 sales?

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Enterprise 2.0 Isn’t About Social Business, It’s Just About Business

Social Media Strategery

” She went on to say that instead of talking about social media, social business, building communities and why your organization needs to use blogs, wikis, and microblogging, you should be talking about increasing sales, increasing productivity, and cutting costs. Last night, while flying home from the Enterprise 2.0

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Just Because You Run the Same Plays Doesn’t Mean You’ll Get the Same Results

Social Media Strategery

Or, they ask for the detailed step-by-step guide for “using Twitter/Facebook/blogs successfully.&# All it takes is a simple Google search and you’ll easily find millions of blog posts, white papers, presentations, and case studies on social media best practices.

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Dear IT Guy, Can You Actually Use the Tool You're Creating.

Social Media Strategery

Fri, Aug 27, 2010 Government 2.0 , Social Media Do the top developers for Google’s Android operating system use Blackberries? Do the folks at WordPress use Blogger to host their personal blogs? Development Social Media Dear IT Guy, Can You Actually Use the Tool You’re Creating? Well, that was helpful – thanks!

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Content Marketing That Wins: Making Brands, Readers AND Google Happy

Social Media Strategery

Scott Smith , Nick Papagiannis and I had the opportunity to kick off Social Media Week Chicago with a presentation titled “Content Marketing That Wins: Making Brands, Readers, AND Google Happy ” to a packed house at Morningstar in Chicago. But remember when content marketing consisted of publishing a blog post a week?

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Create Better Content by First Creating a Better Relationship with Your Lawyers

Social Media Strategery

Using Google Images can cost you thousands of dollars. Legal would not approve using this screengrab of Tom Cruise from “The Firm.”. A Jewel-Osco ad about Michael Jordan resulted in a decade-long lawsuit and millions of dollars in legal fees and settlements. A Tweet triggers a $6M lawsuit.

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