Sherrilynne Starkie

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You star in this Google ad

Sherrilynne Starkie

You might be unwittingly embarking on one right now thanks to Google. The change automatically affects Google+ users who are over 18 years of age, although users can opt out. It means that anyone who has ever clicked +1 or wrote a Google review could be featured in a ‘shared endorsement’ Google ad.

Google 265
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Top Five: Happy 15th Birthday to GMail

Sherrilynne Starkie

Top news this week from the world of social media includes the death of Google+, Facebook’s war on hate, LinkedIn’s lookalike audiences, GMail’s 15th birthday and a primer on using TikTok. Google+ died yesterday. It’s Gmail’s 15 th birthday, so Google is launching two new features.

LinkedIn 210
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What is Earned Media?

Sherrilynne Starkie

Let’s imagine you have a company blog. After a while you give up on the blog thinking it’s a waste of time. Getting to Google Page One means increasing your website’s Domain Authority , and a great way to do this is to get backlinks from other high authority websites. This article continues to be one of my most-read blog posts.

Fashion 409
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Top five: Women rule content marketing!

Sherrilynne Starkie

This week’s top five social media must-know news sees Instagram and Google working to raise standards, shows how podcasting continues to grow and new innovations from Facebook. Google to provide training to support journalists’ election reporting. And, we see how women are leading the world of content marketing.

Content 170
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How a social media consultant can help your business

Sherrilynne Starkie

The framework connects a range of communications activities covering four main categories: Owned media is digital content a business owns and has full control over, such as a website or blog. Google Adwords and Analytics certifications are fundamental to online advertising and data insight.

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Facebook Reader a welcome feature

Sherrilynne Starkie

Google will soon shelve Reader and this has created a lot of panicky online noise from ardent fans. Earlier this month, rumours about Facebook’s possible Google Reader replacement erupted when mentions of RSS feeds appeared in Facebook’s code. Do you use Google Reader? Facing the música: I select a Google Reader replacement.

Features 271
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Online ads: the benefits of retargeting

Sherrilynne Starkie

I spent a few minutes clicking through the options and decided to check out some blogs for tips on what’s trending for gift giving this year. Every blog and website I visited seemed to advertising The Bay via banner ads and Google ads. Related posts: You star in this Google ad. Content marketing: feeling ripped off?

Retail 296