Direct Marketing Observations

article thumbnail

The Best SEO Advice I’ve Seen in a Long Time…Relevance is the new PR

Direct Marketing Observations

That’s the nature of competing against Google and it’s algorithm changes. That’s why any article or blog post that talks about Google and search engine optimization has to be paid attention to. The customer and Google search. It’s cat and mouse. The pursuer and the pursued.

SEO 240
article thumbnail

Content is under scrutiny? It’s about time.

Direct Marketing Observations

I don’t dispute blog posts like this Why Content Curation Is Here to Stay. I’m using Google search results as the prime example here. For a lot of us Google is part of our everyday lives. We are slaves to the rhythm of search as much as we are to what Google returns to us. Google and search dominate the web.

Content 162
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

10 lessons Twitter should have taught you in 2009

Direct Marketing Observations

In the end, I think Google still might win. If you look at this past year, Sidewiki and Google Wave were and are diamonds in the rough for real time communications, they’re just waiting for you to figure them out and… given that those 2 came out in 2009, know that Google is not done, never forget that.

Twitter 186
article thumbnail

The Relevance of my Online Relationships has Risen.

Direct Marketing Observations

It’s not what Google knows anymore. Read this snippet below from Google’s blog post about social search. Game changer alert! It’s now going to be about who you know, who you are connected to, and how connected you are that will affect the results of your searches. Let that sink in for a second.

Curation 168
article thumbnail

Monitor your social space with 7 tools and 16 minutes of setup.

Direct Marketing Observations

With the advent of blogs and micro-blogs, there’s a constant online conversation about breaking news, people and places — some famous and some local. Google Replay. To check out this feature, do the following: Go to the Google homepage, click on the show options link, and then click on updates. Time elapsed: 30 seconds.

Tools 179
article thumbnail

The Dawn of Social Mediocrity

Direct Marketing Observations

You search for them every day on Google. Google gives you relevant results from a) your Google Plus peeps and then b) the most relevant, most SEO’d results. Let’s do a hypothetical. You like western saddles. I am a marketer that sells cowboy hats or western hats.

SEO 182
article thumbnail

12 things I thought I knew About Social Media in 2011

Direct Marketing Observations

It’s a blog post in and of itself. 12) Google Buzz would be around. Silly me to think that Google Buzz was viable. What’s the over/under on Google Plus survival? Can you say self doubt? 4) We had gotten over being enamored with the quantity of friends, followers, fans and likes. Is there an alternative?