From Obscurity to Opportunity: Demystifying Dark Social
Oktopost
NOVEMBER 30, 2023
Dark social refers to sharing online content through private channels such as DMs, messaging apps, email, or other non-public platforms. Source: SparkToro So let’s say you post a blog on X (formerly Twitter) which is shared by one of your X followers to a colleague of his on WhatsApp. If so, that share constitutes dark social.
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