Dark Social in 2023: Here’s Why (and How) You Should Track It
Hootsuite
JUNE 28, 2023
You share an amazing Hootsuite blog article to your work Slack (hint!). But analytics expert Steve Lamar recently conducted an experiment to see what Google Analytics classifies as dark social. website.com/facebook-messenger” for Facebook Messenger) to track where referrals came from, even if Google Analytics couldn’t tell.
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