Waxing UnLyrical

NOVEMBER 4, 2010

First, you… Image: Kate Sumbler via Flickr , Creative Commons Hold on! A while back, I was looking at my Google Analytics for WUL and I noticed that my 404 page , i.e. the one you get when the server can’t find the page you’re looking for on a particular site, was the 4th most highly-trafficked page on my blog.

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Waxing UnLyrical

NOVEMBER 17, 2010

Image: mj*laflaca via Flickr , Creative Commons It’s about how that writing looks. They might be helpful to you as you continue on your path as a blogging Grasshopper. Platforms with mobile interfaces like Posterous can be quick easy ways to mobile blog. I just get kicks out of mobile blogging w/ multimedia.

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Waxing UnLyrical

APRIL 22, 2015

Does your business blog have the livelihood of a funeral? When you look around at your blog and analytics, what do you see? You have absolutely no evidence whatsoever that anyone even cares remotely about your blog. What’s going wrong with your business blog?! Blogging for business purposes is (still) relatively new.

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Waxing UnLyrical

OCTOBER 14, 2010

Image: jim crossley via Flickr, CC 2.0 Image: BES Photos via Flickr, CC 2.0 Establishing your voice A blog post with pointers isn’t only meant to teach, it is also meant to connect with readers. Umair Haque , blogging for the Harvard Business Review , places the Gap logo debacle into this context of creativity.

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Waxing UnLyrical

NOVEMBER 10, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Ten Reasons PR Pros Should Blog November 10th, 2010 Tweet Last week, Joe Hackman hosted Danny Brown , Gini Dietrich and me on his BlogTalkRadio show, aptly entitled PRapalooza. Blogging is a strange beast.

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Waxing UnLyrical

APRIL 15, 2011

This is part of the Blogging for Grasshopper series. This post isn’t about adding visuals or video into your WordPress blog , or using Cincopa , or judging a blog post by its cover. to see what I could find about even dummies being able to change the font size on one’s WordPress blog. Why make the video, then?

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Waxing UnLyrical

MARCH 16, 2011

But really, how many blogs does a gal need? If you and I talk regularly on Twitter, or Facebook… heck, even in the early days of WUL (and I have to stifle a giggle as I say that, because this blog is barely two years old!) Image: kennymatic via Flickr, CC 2.0. So it’s probably high time that I started a food blog.

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Waxing UnLyrical

MARCH 4, 2011

This is part of the Blogging for Grasshoppers series. If you publish a blog, there are three things I want to tell you today. Image: elventear via Flickr, CC 2.0. I’m not one to get overly excited by blog comment systems, but this one has me blown away. Short version. I think you should go grab it.

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Waxing UnLyrical

JANUARY 13, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Get Your Blog Project Approved January 13th, 2011 Tweet Guest post by Shanan Sorochynski Okay, you’ve had nearly half a month to sink into 2011. Image: Heather Phillips via Flickr, CC 2.0

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Waxing UnLyrical

NOVEMBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Is Pay-to-Post Blogging The New Advertorial? A few weeks ago, they asked a question about paying for blog posts. In 2010, blogs and bloggers are truly influencers. Remember the advertorial ?

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Waxing UnLyrical

NOVEMBER 18, 2012

Image: Dave Keeshan via Flickr, CC 2.0. And I’ve felt very guilty about being incognito on my own blog, and with you. Image: Rameshng via Flickr , CC 2.0. Image: Kamath Residency Adventure Resort via Flickr, CC 2.0. And you have been really patient with me as I’ve been figuring out my new life.

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Waxing UnLyrical

SEPTEMBER 13, 2013

Image: SalFalko via Flickr, CC 2.0. Interact with them on Twitter, comment on one of their blog posts, or even just retweet one of their tweets to let them know you are paying attention. As an example, the 12 Palms Recovery Center maintains a blog that provides information for families and individuals affected by drug abuse.

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Waxing UnLyrical

FEBRUARY 26, 2013

Be succinct, use photos, on and on down the list of cliched suggestions that have peppered many a blog post. Universal McCann’s Wave 6 social media study seems to substantiate that claim for written digital content as well, showing that blog creation and consumption may have peaked in 2010. It’s complicated.

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Waxing UnLyrical

JUNE 2, 2014

Image: AJ Cann via Flickr, CC 2.0. In this guest post for Heather Whaling ‘s blog, Bethany Cramer offers some exercises to improve your conversational writing. In this guest post for Mark Schaefer ‘s {grow} blog , Brooke Ballard unveils her secret to developing meaningful online conversations.

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Waxing UnLyrical

NOVEMBER 17, 2014

Image: Sung Ming Whang via Flickr, CC 4.0. Lee Odden showcases 10 of Top Rank Blog ‘s most useful content marketing posts. Why: Do you let people to subscribe to your blog through a reader? This week’s roundup features seven posts from around the web that focus on business best practices. The Psychology of Pricing.

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Waxing UnLyrical

JANUARY 27, 2014

Image: Cornelia Kopp via Flickr, CC 2.0. Is Guest Blogging Dead? Why: If you’re using guest blogging as a way to gain links you should stop. In this post for Steamfeed , DJ Thistle remind us to break the cycle of bad blogging practices by focusing on quality and the company we keep in the blogging community.

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Waxing UnLyrical

JULY 11, 2011

Video Blog Posts. Image: BenSpark via Flickr, CC 2.0. Once it’s loaded, embed it into your blog post, your website; anywhere you can that you own and have control over is an excellent place to host your videos. If you do put them into your blog posts, please remember the “readers” out there. I say, “Yes!”.

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Waxing UnLyrical

JUNE 23, 2014

Image: Depone via Flickr, CC 2.0. Resources Shonali Burke Weekly Roundup blogging content online publishing ugc user generated content' Content helps us promote our businesses, create relationships, and share what is important to us with the rest of the world. 4 Reasons Your Content Is Yawn-Worthy.

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Waxing UnLyrical

DECEMBER 22, 2014

Image: James Jordan via Flickr, CC 2.0. 13 Sizzling Blog Post Ideas to End the Year with a Bang. Why: Give your blog some extra momentum in 2015, by ending 2014 off on a high note. How to Start a WordPress Blog. Why: Are you considering starting a blog on WordPress or moving your existing blog to WordPress in 2015?

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Waxing UnLyrical

FEBRUARY 24, 2014

Image: Siddharth Sharma via Flickr, CC 2.0. How To Revive Old Blog Content. Why: In this in-depth and thoughtful post, Mike Alton goes through how and when (or when not to) revive older blog posts. Bek Davis shares how you can overcome these and more by guest blogging. It’s still cold here.

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Waxing UnLyrical

MARCH 31, 2014

” Image: Julie Rybarczyk via Flickr, CC 2.0. How to Encourage Your Team to Blog. Why: Does your team struggle with blogging? The Truth About the Blog Supremacists. ” If you’re here, please find me and say “hello!” No matter our line of work, we all have one common goal: to succeed.

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Waxing UnLyrical

SEPTEMBER 9, 2013

Image: solarisgirl via Flickr, CC 2.0. 6 Ways To Secure Your Blog And Your Hard Work. Why: Eddie Gear shares how he fell victim to a hacker attack on his blog and what you can do to prevent such attacks. But one of the most important things we can do to stay secure is protecting ourselves, and our information, online.

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Waxing UnLyrical

APRIL 9, 2013

Image: crimfants via Flickr, CC 2.0. Not because I couldn’t say more about Erin but because I just read one of her blog posts and need to go proofread my site for “could ofs” that should be “could haves.” That’s how I was acquainted with her. He is currently working to avoid being a " #3.

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Waxing UnLyrical

FEBRUARY 15, 2011

We either work during our holidays, … except instead of being at the office we do it from home, the beach, the cabin, wherever it is we trick ourselves into believing we are getting away from it all… Image: Mike Licht, NotionsCapital.com via Flickr, CC 2.0. Image: Mike Licht, NotionsCapital.com via Flickr, CC 2.0.

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Waxing UnLyrical

JULY 29, 2013

Image: Leland Francisco via Flickr, CC 2.0. How to Find Your Blogging Mojo – Experiment with Different Voices and Styles of Writing. Why: Sté Kerwer offers some tips on effectively focusing your writing to improve your blogging skills. So this week’s roundup focuses on… focus. Focusing Your Energy in Business.

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Waxing UnLyrical

JUNE 24, 2013

Image: Kara Harms via Flickr, CC 2.0. Why: In this guest post for WUL, Jessica Torres shares how she made her blog Cavy Savvy a success using smart SEO. How To Move Your Blog Post Up In Search Results. Do you have a killer SEO strategy that you use for your website or blog? So it’s all downhill from here.

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Waxing UnLyrical

AUGUST 14, 2012

The second was a blog post by one of my Curry College PR superstars, Erika Kuzmicz , who finished her degree requirements in December 2011. I write frequently myself about the people aspect of our business, most recently for Waxing UnLyrical , but also for my own blog, A Professor’s Thoughts. You just read Public Relations.

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Waxing UnLyrical

JANUARY 13, 2014

Image: Gordon Bell via Flickr, CC 2.0. Why: Bill Dorman shares his reflections on blogging, social media, and taking a step back to move forward. Blogging goals for 2014. However, this year she is stepping out of her comfort zone and setting some blogging goals, which she shares in this post. Happy Monday!

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Waxing UnLyrical

NOVEMBER 30, 2012

But while a few doctors including Wendy Sue Swanson, MD , author of the Seattle Mama Doc blog and Natasha Burgert, MD , author of KC Kids Doc blog , are using digital communication to communicate better with their patients, according to a 2011 survey by AMN Healthcare only 8% of physicians said they use social media at work to connect with patients.

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Waxing UnLyrical

FEBRUARY 14, 2013

Image: Patrick Beeson via Flickr, CC 2.0. Blog Valentines That Make Business Sense. ” You’re not? Then I might file away some of those headlines for future posts. And if you enjoy some posts more than others, do vote them up or down; I’m curious to see what you think of them. Happy Valentine’s Day!

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Waxing UnLyrical

OCTOBER 12, 2012

” So, if they’re not “out there,” either by blogging, or tweeting up a storm, or engaging in similar online activity… does that mean they should be discounted ? Most bloggers blog too much. Image: Lanzen via Flickr, CC 2.0. The PR world is full of very smart people who aren’t “out there.”

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Waxing UnLyrical

AUGUST 21, 2013

Image: State Library Queensland via Flickr, CC 2.0. He blogs at A Professor’s Thoughts. It occurred to me recently as I was settling in for my fourth meeting of the week with a former student (not the same one four times, I hasten to add!) Twitter Google+ LinkedIn The Power of Listening.

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Waxing UnLyrical

DECEMBER 9, 2013

Image: buddawiggi via Flickr, CC 2.0. This was actually a reader question that made for a terrific blog post a while back. And from gathering the right data to connecting with potential clients, creating and building business relationships is a daily task. This is a terrific read from Ann Bevans. Why: Look at the headline!

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Waxing UnLyrical

MARCH 24, 2014

Image: Maria Ly via Flickr, CC 2.0. Why: In this guest post for Shelly Kramer ‘s blog, Andrea Cook shares highlights from a new Pew Research Center study on Millennials. Happy Monday! Did you have a good weekend? It is often difficult to win, and so easy to lose. This week’s roundup focuses on trust. And guess what?

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Waxing UnLyrical

AUGUST 12, 2011

I’m <name>, I’m a tech writer and I’m looking for opportunities to contribute interesting and original articles to relevant blogs and websites like (insert site here). via Flickr, CC 2.0. This may be the crown jewel in my Wall of Shame for bad pitches thus far. Note what I’ve bolded … Hi. Happy Friday! Image: jox.

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Waxing UnLyrical

AUGUST 1, 2012

Michelle and I offered proof to the contrary from our own experience that keeping an engaged audience and building relationships through our blogs and other social media platforms has benefited us, business-wise. Photo credit: havi , courtesy Flickr, CC 2.0. What kinds of arguments did you make? Did it work?

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Waxing UnLyrical

MARCH 23, 2011

A couple of weeks ago we posted a series of videos and articles they contributed to the University’s official blog that explored the issue of leadership in preparation for the annual female-focused Inspiring Leadership conference that the institution hosts. via Flickr, CC 2.0. Image: Wisconsin historical images via Flickr, CC 2.0.

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