Jeff Esposito

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Why Your PR Firm Is Stuck in the 19th Century

Jeff Esposito

Just write up what you have to say and blog, Tweet, Facebook and Flickr until you get the word out. Then again, if you try to buy off a journalists these days, you might just as easily end up on the wrong end of a vicious tweet or blog post calling shenanigans on your shady dealings. Image - *tomasrotger.com .

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What the F is Social Media?

Jeff Esposito

You can also subscribe to the blog to ensure you receive the latest posts. Jeff Esposito’s Blog — Topsy.com [.] blog comments powered by Disqus Stay connected Recent Posts Can influence be bought? Share your thoughts in the comments below or with your own networks. Thanks for visiting! 5 Comments - Leave a comment!

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Why talk unicorns and rainbows?

Jeff Esposito

Aside from those metrics, you can pull up equated net promoter scores, social influence marketing score and conversation share (I blogged about what each is here ). Also if you aren’t active in the social side of things, but are looking for relevant metrics on PR, I’d suggest checking out KD Paine’s measurement blog.

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