Direct Marketing Observations

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The Relevance of my Online Relationships has Risen.

Direct Marketing Observations

Read this snippet below from Google’s blog post about social search. No, they are now joined at the hip sharing the same clothes! Is this is a good thing? I think so, there is definite relevance to our existing relationships when doing business. So tying that information literally into a search feed, is essentially the same thing.

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The Conundrum of Content

Direct Marketing Observations

I’ve been somewhat neglecting the blog over the last few months but I have a good excuse er… reason. Others are getting my good content. Or maybe I should just say they are getting my content, whether it’s good or not, well that’s in the eyes of the reader now isn’t it? Either choice is not a good one.

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The secret sauce of social is selfishness-and that’s not a bad thing

Direct Marketing Observations

But really it may have evolved with Linkedin, but it started with blogging. In fact, today’s social elements were born out of the early days of blogging which were veiled in a sensibility of “us versus them&# camaraderie. It’s how blogging works. Bloggers were considered outlaws.

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Avoid Managing the Minutiae of Social and Search

Direct Marketing Observations

In social you have to have the ability to create and manage a strategy, understand and manage social analytics, create blogs, wikis, microblogs, manage profiles and activity feeds, create and manage communties, create tags, create and manage campaigns and then rinse and repeat. Social has virtually the same amount of moving parts.