Sherrilynne Starkie
JANUARY 2, 2018
When you figure that nine out of ten Canadian adults use social media, it’s clear where the best marketing opportunity is. Many organizations are on social media, yet they don’t see tangible business advantages. It can seem like social media is a waste of both time and resources in a world of competing priorities.
Sherrilynne Starkie
AUGUST 8, 2019
Lots of social media news out this week and here’s a summary of the top five stories you need to know. Pinterest has launched a personalized “ shopping hub” that displays at the top of users’ feeds with product recommendations pulled from retailers’ organic ProductPins and Catalog feeds.
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Sherrilynne Starkie
APRIL 20, 2013
AT a recent IABC Ottawa professional development event, speaker Melissa Carroll, the person behind the Montreal Police Service ’s (SPVM) Twitter account during the 2012 student protests against tuition fee increases, explained that social media can really move people. Montreal Student Protest Berri Hill (Photo credit: xddorox).
Sherrilynne Starkie
JUNE 29, 2014
In a classic case of poacher turned gamekeeper, I was recently invited by an American PR agency to have a personal briefing about the launch of a new social media product. Pulse automatically sends an alert to identify potential crisis or positive social conversations before they go viral. Analysis of spikes.
Sherrilynne Starkie
NOVEMBER 26, 2017
I’m bringing back the weekly top five that was such a popular feature on this blog many years ago. Each week, I’ll highlight the five most important social media news stories of the week (according to me!). Struggling to keep up with social media trends and innovation? Sherrilynne Starkie. followers .
Sherrilynne Starkie
JUNE 29, 2013
I liked that it had the ability to search through feeds to find specific content. Today, we are hearing reports that Facebook is going to launch a reader application, and my first thought was, I hope this won’t change Facebook’s current update feeds. This story was originally published on the Thornley Fallis blog.
Sherrilynne Starkie
JUNE 16, 2013
A black hole in social media data got a step closer to being understood this week. Up until know, it’s been almost impossible to see into the world’s most popular social network to gain insight that could be crucial in developing social media strategies and campaigns. Facebook has introduced the use of hashtags !
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