Jeff Esposito

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The Social Media Venn Diagram

Jeff Esposito

A collective look at the social media landscape offers varying use types. With that said, there are three common threads that often emerge in individuals’ use of social media: self-absorption; voyeurism; and a need to be connected. The beauty of it is that no matter how you use the medium, there is no “doing IT wrong.”.

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Facebook’s the crack and we’re all greedy junkies

Jeff Esposito

A recent Facebook update changed how brands are able to get content onto users’ news feeds. The change triggered a lot of negative blog posts in the social media and community management communities. The change triggered a lot of negative blog posts in the social media and community management communities.

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Social Media’s Redheaded Stepchild

Jeff Esposito

It’s a response that all of us who engage in the social media space have probably heard at one time or another when we ask someone if they are on LinkedIn. Of all the social media platforms and/or networking sites that have enjoyed some semblance of longevity, LinkedIn is probably the most misunderstood and the most underutilized.

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Has your social ego taken over?

Jeff Esposito

At every turn on social we’re being scored on how influential we are, showing off how many fans/followers we have or showcasing how many people read our blogs or have us in their Circles. Focusing on these numbers makes it easy to fall into the trap of feeding the ego. The most common of these is inflating one’s self-worth.

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Put the groans away, Facebook’s algorithm change is good for you

Jeff Esposito

Every time that Facebook announces a change in their algorithm, like they did earlier this week , you hear a collective groan from the echo-chamber of the talking heads in the social media space. It is also a worthwhile follow given the security breaches that come out via social networking sites. social media'

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Put the groans away, Facebook’s algorithm change is good for you

Jeff Esposito

Every time that Facebook announces a change in their algorithm, like they did earlier this week , you hear a collective groan from the echo-chamber of the talking heads in the social media space. It is also a worthwhile follow given the security breaches that come out via social networking sites.

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Pricing gaffe leads to PR, SM fail for TGW

Jeff Esposito

With none on the TGW site, I followed the social media breadcrumbs and stumbled into a pile of poop that would make any PR person cringe. Now, instead of replying in an official corporate capacity, the CEO of the company turned the PR headache into a social media nightmare. We send them a product feed.

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