Social Media Strategery

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I Started a Blog But No One Cared | Social Media Strategery

Social Media Strategery

Development Social Media I Started a Blog But No One Cared Fri, Jan 8, 2010 Enterprise 2.0 Image Courtesy of Flickr user cogdogblog As many of you know, here at Booz Allen, we’ve got an internal suite of social media tools available on our Intranet – hello.bah.com. How do I get people to read the blog? Government 2.0

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Content Marketing That Wins: Making Brands, Readers AND Google Happy

Social Media Strategery

But remember when content marketing consisted of publishing a blog post a week? They’re even using automated content creation and curation platforms to feed the beast and stay at the top of search rankings. During Social Media Week Chicago alone, there are at least 16 sessions on the topic. every single day. every single day.

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Justifying the Time You Spend on Social Media

Social Media Strategery

&# This was after I told my wife that I couldn’t make dinner yet because I had to finish up some work, only to have her chastise me for responding to some messages that I received on our company’s Yammer feed. Why is writing a white paper looked at as real work but a blog post isn’t?

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How a Social Media Evangelist Became a Social Media Realist

Social Media Strategery

I haven't blogged here in more than a month. Create an internal blogging platform! My goal is never to get someone blogging or Tweeting – that's just the means to help them understand how to better communicate and collaborate. When did I become the guy who gets tired of social media? Start a Twitter account!

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Create Content for Humans, Not Machines

Social Media Strategery

And so on we go feeding the machine, creating and sharing more and more content, all in an attempt to get these algorithms to smile down upon us with the occasional huge payout. Creating content for a social media platform is a lot like feeding the slot machine – put in a lot of cheap coins to trigger an algorithm and hope for a jackpot.

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Social Media is Driven by the Person, Not the Position

Social Media Strategery

For a little more on that concept, see our outgoing Deputy Administrator’s blog post: [link] [link] Jeffrey Levy Darn tootin’! For a little more on that concept, see our outgoing Deputy Administrator’s blog post: [link] [link] Top Social Media Posts This Week [.] Social Media Club DC Government 2.0

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Customers Don’t Want Ads, They Want a Conversation…Just Not the Conversations You Want to Have

Social Media Strategery

Unfortunately, the “conversations” most brands are trying to have with their customers aren’t exactly the ones so often described in these books, presentations, studies, and blog posts. If you give me something (coupons, discounts), I’ll put up with your annoying habits (spamming my social media feeds).