Direct Marketing Observations

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The Relevance of my Online Relationships has Risen.

Direct Marketing Observations

Read this snippet below from Google’s blog post about social search. Case in point, I use my Twitter followers and also the people I follow on Twitter as a de facto RSS feed for information about the work I do and the research I need to do my job. No, they are now joined at the hip sharing the same clothes!

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The Conundrum of Content

Direct Marketing Observations

I’ve been somewhat neglecting the blog over the last few months but I have a good excuse er… reason. So that means you’re just going to pull in everyone’s RSS feeds? Others are getting my good content. Being a content producer is brutal, it’s hard and it never ends. Either choice is not a good one.

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The secret sauce of social is selfishness-and that’s not a bad thing

Direct Marketing Observations

Some of you may or may not know this but we are feeding off of each other. But really it may have evolved with Linkedin, but it started with blogging. In fact, today’s social elements were born out of the early days of blogging which were veiled in a sensibility of “us versus them&# camaraderie.

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Avoid Managing the Minutiae of Social and Search

Direct Marketing Observations

In social you have to have the ability to create and manage a strategy, understand and manage social analytics, create blogs, wikis, microblogs, manage profiles and activity feeds, create and manage communties, create tags, create and manage campaigns and then rinse and repeat. Social has virtually the same amount of moving parts.