Webbiquity SMM

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20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

The core of social media marketing efforts should be the corporate blog. Through a blog, marketers become publishers, providing their audience with relevant and valuable content. Corporate blogs can operate in a similar fashion, except that the sole sponsor or advertiser is the company itself. What should they promote?

ROI 191
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37 Sensational Facts and Stats About the Seven Most Popular Social Networks

Webbiquity SMM

Also among the top 30 are #fashion (3), #photography (7), #travel (16), #fitness (24), #food (26), and #friends (28). The post 37 Sensational Facts and Stats About the Seven Most Popular Social Networks appeared first on B2B Marketing Blog | Webbiquity. Instagram ads reach 140 million users in the U.S., and 31 million in the U.K.

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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity SMM

And the value of an email marketing campaign has come back into fashion. Maybe this goes back to Stewart Butterfield from Slack’s famous blog post on Medium where he talks about, “we don’t sell saddles.”. Blogs, LinkedIn, and Twitter still hold a lot of power in the B2B space. I think the same is true for SMS.

B2B 306
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How B2B Tech Marketing on Twitter is Changing (Research)

Webbiquity SMM

Further, “80% of leads sourced through social media for B2B marketers come from LinkedIn…(and) LinkedIn drives more traffic to B2B blogs and websites than Facebook and Twitter combined.” But they haven’t left the platform in a linear or random fashion. Image credit: CMI.

B2B 154
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The Dirty Dozen Top 12 Social Media Mistakes to Avoid

Webbiquity SMM

While there are places for automation in social media (such as monitoring and automatically submitting blog posts to various social networking and bookmarking sites), it’s best used carefully and sparingly. Search traffic to blogs increases over time as the blog establishes authority and amasses content.

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Top Social Media and Marketing Books of 2010

Webbiquity SMM

Since you don’t want to take the chance of buying a sleeper however, or a book that’s inappropriate for the recipient, here are nine ideas—books reviewed on the Webbiquity blog this year. Happy shopping! Defy Gravity by Rebel Brown.

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Five Marketing Metrics that are Definitely NOT “Worthless”

Webbiquity SMM

It’s a better environment for promoting hospitality, entertainment, retail and fashion brands than for industrial goods. Discovering that a competitor has far more links from industry news sources or blogs, for example, tells you something important about their strategy, and how you may need to adjust yours.

Metrics 195