Sherrilynne Starkie
FEBRUARY 18, 2020
Let’s imagine you have a company blog. After a while you give up on the blog thinking it’s a waste of time. So, getting reporters to link to your website can dramatically impact the visibility of your blog content in the long term. This article continues to be one of my most-read blog posts. Here’s the problem.
Sherrilynne Starkie
AUGUST 29, 2018
Wayfair, an online homewares retailer, Jurassic World and fashion brand Coach are among the first brands to try it out. Women top the list of the Top 50 content marketing influencers to follow, from the folks at the Top Rank Blog. The new feature allows brands to give their audience an intimate, immersive experience.
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Sherrilynne Starkie
JULY 28, 2013
Canadians found the good old fashion PR stunt to be alive and well last week when the Canadian Taxpayers Federation (CTF), pulled up on the shores of the Ottawa River, just opposite Parliament Hill, with a hot air balloon…a much larger than life talisman of Senator Mike Duffy. Canadian television journalist Mike Duffy of CTV.
Sherrilynne Starkie
OCTOBER 16, 2018
For example, a major fashion brand might provide specific training on Pinterest or a museum might train staff to take excellent quality digital photographs for Instagram. For example, getting product experts tweeting about new innovations and researchers blogging about their work will expand a company’s digital footprint.
Sherrilynne Starkie
FEBRUARY 16, 2014
For example, a major fashion brand might provide specific training on Pinterest or a museum might train staff to take excellent quality digital photographs for Instagram. Many employees, especially those in the front lines with customers, clients and end-users should be trained to use social media in performing their duties.
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