Janet Fouts

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Content Marketing and Social Business

Janet Fouts

If you are creating an editorial calendar with a plan to follow it in lock-step fashion you are going to miss a lot of opportunities for genuine engagement and exciting breaking news. Comment on blogs or social posts adding value to the discussion. Timelines however, must be fluid. Respond naturally.

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Don’t be a Pest with “This Social Media Stuff”

Janet Fouts

She’d send them emails with links to blogs they could comment on, tweets for their information, etc. Instead of trying to address this in a Chinese water torture fashion where you are constantly dripping “great opportunities” on their heads, do your homework and build a presentation for the C-suite.

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Pinterest for Business?

Janet Fouts

Here’s a board of Fashion Brands on Pinterest and another for the America Heart Association. Ph, and of course don’t forget to share your pins on social networks, add the Pinit button to your blog and maybe even add a widget with your recent pins to let people see what is important to you.