Social Media Strategery

MAY 13, 2011

No, I’m not going to tell you that you have to create a Facebook fan page or that you just totally have to use WordPress for your blog. Self-confidence and self-awareness can’t be achieved just by reading , attending conferences , or subscribing to blogs – it actually takes some honest introspection and humility.

Social Media 121

Social Media Conference WordPress Training 121

Social Media Strategery

APRIL 4, 2011

I don’t care how many friends, followers, likes, or blog comments you have. I really don’t, not when anyone can go and game the system by buying thousands of Twitter followers or Facebook fans. Everyone is connected – that guy whose blog post you stole last week? You can’t hide anymore – you can’t lie, you can’t be a jerk.

Social Media 139

Social Media Class Consultant Proposal 139

Social Media Strategery

APRIL 27, 2010

For these internet users, government websites/Twitter accounts/Facebook fan pages/blogs/podcasts have become critical supplements – not replacements – for more traditional forms of communication. Guide Social Media and the Next Generation I Started a Blog But No One Cared The Public Doesnt Need to Know What Gov 2.0

Gov 2.0 126

Gov 2.0 Social Media Web 2.0 Statistics 126

Social Media Strategery

JUNE 25, 2010

Community Blog. When was the last time: Image courtesy of Flickr user Search Engine People Blog Someone spent their own money to purchase promotional items to help build awareness and get more people to participate? Guide Social Media and the Next Generation I Started a Blog But No One Cared The Public Doesnt Need to Know What Gov 2.0

Gov 2.0 92

Gov 2.0 Web 2.0 Wiki Committee 92

Social Media Strategery

JUNE 17, 2010

I often feel like I’m fighting a constant battle against FOMO and HOLI - there’s always another blog I should be reading or another event I should be attending. They’re the ones sharing the links, blogging about the topics, and speaking about the issues – find people you trust and respect and use them as your filter.

Gov 2.0 125

Gov 2.0 Social Media Web 2.0 Wiki 125

Social Media Strategery

AUGUST 18, 2010

Now, fast forward five years and advertising is now found on social media sites such as Facebook, Twitter and YouTube, making everyone’s lives a lot easier. Employers do not want to hire a person whose Twitter or Facebook page could make their company look bad. How would we assess a social media course?

Education 135

Education Social Media Gov 2.0 Class 135

Social Media Strategery

DECEMBER 24, 2011

As 2011 comes to a close, it's only natural (and for a blog, virtually mandatory) to reflect on the year that's passed. Since that first post more than three years ago until now, this blog has served as the foundation for everything I've done in creating and building the social media practice at Booz Allen.

Social Media 99

Social Media Gov 2.0 Sports Education 99

Social Media Strategery

MARCH 3, 2011

That’s why when I saw that the Bill and Melinda Gates Foundation recently invested $2 million in a Facebook app to improve post-secondary education, I knew that I had to find out more about this app and how it might help further the SMCEDU mission. Students self organize on Facebook all the time. Created by Inigral Inc. ,

Education 130

Education Class Groups Groups 130

Social Media Strategery

DECEMBER 20, 2010

Social Media Strategery has been around for more than two years now – much much longer than I ever thought I would be able to keep this blogging thing up. So for everyone who reads this blog regularly – whether you’re a subscriber, reader, commenter, critic, colleague, or friend – thank you, thank you, thank you.

Gov 2.0 95

Gov 2.0 Social Media Review Skills 95

Social Media Strategery

MARCH 8, 2011

When someone in the communications industry refers to a “ community manager ,&# they are usually referring to someone that can manage the online relationships for a particular brand, using tools like Facebook, Twitter, and blogs. Guess who gets the write the blog post criticizing the new expense reporting policy?

Communities 137

Communities Wiki Yammer Forums 137

Social Media Strategery

JANUARY 23, 2012

As CIOs and Chief Knowledge Officers bring tools that have been used on the Internet – blogs, wikis, microblogs, profiles – behind the firewall, they tend to expect the same results. "We'll " Or Facebook…or Twitter – you name it. Why do you log into Facebook every day?

Communities 121

Communities Wiki Microblogging Press Release 121

Social Media Strategery

APRIL 17, 2010

link to post] – Posted using Chat Catcher [link] MiaAAquino (Mia Aquino) Twitter Comment Nice blog post by @sradick “Interested in being at the tip of the [social media] spear? The following statements aren’t necessarily good or bad, but they do paint a more realistic picture. Be Prepared for… | Social Media Strateg.

Gov 2.0 107

Gov 2.0 Tips Web 2.0 Wiki 107

Social Media Strategery

APRIL 1, 2013

Unfortunately, the “conversations” most brands are trying to have with their customers aren’t exactly the ones so often described in these books, presentations, studies, and blog posts. ” They beg you to like, comment, and share pictures of cats , ask questions like “what’s your favorite number?

Conversation 132

Conversation Collaboration Study Discount 132

Social Media Strategery

NOVEMBER 13, 2009

One way in which I do this is through the strategic use of social media tools like blogs, Facebook, Twitter, etc. Using Facebook to organize your local PRSSA chapter is very different from using Facebook to invite your friends to a kegger. Employers want to see things that you’ve written and how you use these sites.

Gov 2.0 80

Gov 2.0 Conference Web 2.0 Wiki 80

Social Media Strategery

AUGUST 9, 2009

We’ve seen the return of the Koobface virus , the Marines have banned social networking sites (*UPDATED: No, they haven’t ) , and both Twitter and Facebook were overcome by denial-of-service attacks. If an aircraft’s flight status was left up to the mechanic, it would never leave the hanger (Why risk the wear and tear? .&#

Gov 2.0 86

Gov 2.0 Social Media MySpace Web 2.0 86

Social Media Strategery

APRIL 23, 2011

“We have 5,000 Facebook fans – an increase of 143% over last year!!&#. Instead of bragging about having the best blog, open dataset, Facebook page, or Twitter account, try pointing to the impact you’ve had on other people’s ability to do their job. and Open Government programs might be next.

Gov 2.0 114

Gov 2.0 Team Metrics Social Media 114

Social Media Strategery

JUNE 7, 2009

Are you tired of toiling in obscurity while you see the same stories about Intellipedia , the TSA blog, and GovLoop getting all the glamour and accolades ( note: I think these are fantastic projects and don’t mean to diminish their value – just that they’re typically the most popular examples )? Events on Facebook Gov 2.0

Gov 2.0 98

Gov 2.0 Web 2.0 Committee Proposal 98

Social Media Strategery

APRIL 3, 2014

Will he blog about it too? Will he share it with his 100K Twitter followers and Facebook fans? The blog content you’re publishing is relevant, valuable, and engaging yet no one is reading it. That reporter at the New York Times just called and said he’s doing a story on your brand! Is your brand willing to retweet his story?

Syndication 103

Syndication Marketing Advertising SEO 103

Social Media Strategery

OCTOBER 17, 2009

Between this week and Brian Drake’s excellent blog post , I realized that we (the “Goverati&# ) are still very much in the honeymoon stage of Gov 2.0. I.e., will Facebook & Twitter actually be broad-scale adopted by Govt? I.e., will Facebook & Twitter actually be broad-scale adopted by Govt?

Gov 2.0 94

Gov 2.0 Sharepoint Web 2.0 Conference 94

Social Media Strategery

APRIL 7, 2009

Search Twitter for the tag #gov20 and start clicking through to people’s Twitter accounts and blog posts. Developed a briefing, white paper, blog post, etc. Melissa [link] Andrea Baker As I was proofreading my post that is scheduled tomorrow, I looked back at the ATOM I had included referring to blogs posted about Gov2OCamp.

Gov 2.0 105

Gov 2.0 Web 2.0 Wiki Case Study 105

Social Media Strategery

JANUARY 10, 2009

For junior employees - “Yeah, that’s great that I can start a blog that everyone in the organization can read, but what will I say? Now, you’re making me blog about my work? For managers - “So, how much time is my staff going to be spending blogging/reading blogs rather than doing actual work? .&#

Social Media 119

Social Media Gov 2.0 Wiki Web 2.0 119

Social Media Strategery

AUGUST 26, 2010

Do the folks at WordPress use Blogger to host their personal blogs? The guys installing your organization’s blogging software don’t realize that the “Add a Picture&# button doesn’t work because they don’t have blogs. Do the IT guys developing Windows 7 use Macs?

Gov 2.0 117

Gov 2.0 Tools Wiki Sharepoint 117

Social Media Strategery

DECEMBER 24, 2009

Santa Santa Clause Loves Social Media (on Facebook) [link] Santa Did you read about the trick I played on NORAD this year? Guide Social Media and the Next Generation I Started a Blog But No One Cared The Public Doesnt Need to Know What Gov 2.0 Facebook firewall gov20 government government 2.0 The Whole. : The Whole. :

Gov 2.0 81

Gov 2.0 Social Media Web 2.0 Wiki 81

Social Media Strategery

JANUARY 5, 2012

Unfortunately, "social" seems to have become almost a dirty word in the workplace, conjuring up images of employees whittling away their time on Facebook, talking to their boyfriend on the phone, or taking a three hour lunch break. Let's all agree now to stop trying to take the social out of social media. "Social"

Collaboration 139

Collaboration Wiki Yammer Policies 139

Social Media Strategery

MARCH 23, 2011

Or, they ask for the detailed step-by-step guide for “using Twitter/Facebook/blogs successfully.&# All it takes is a simple Google search and you’ll easily find millions of blog posts, white papers, presentations, and case studies on social media best practices.

Case Study 110

Case Study Team Communities Social Media 110

Social Media Strategery

JANUARY 27, 2010

link] DaveMurr (David Murray) Twitter Comment Blog to feature people on the move and jobs in Gov 2.0 link to post] [david] – Posted using Chat Catcher [link] darthcheeta (David Johnson) Twitter Comment RT @bivings: Blog to feature people on the move and jobs in Gov 2.0 Development Social Media Gov 2.0 The Whole. : The Whole. :

Gov 2.0 86

Gov 2.0 Web 2.0 Forums Wiki 86

Social Media Strategery

MAY 24, 2010

APAN has file sharing applications, wikis, blogs and calendaring tools to coordinate schedules. The system also supports mobile applications and integrates public social media sites, such as Twitter and Facebook, as well as sophisticated geospatial systems, such as Open Street, to create detailed maps of damaged areas. The Whole. :

Gov 2.0 77

Gov 2.0 Wiki Web 2.0 Forums 77

Social Media Strategery

SEPTEMBER 24, 2008

Allen, recently discussed the need for the Coast Guard to start using social media like Facebook and blogs to improve communication amongst one another and with the public ( Read the full article over at MarineLink ). I love that he’s not just talking about using Facebook, but that he’s personally engaged with it.

Gov 2.0 50

Gov 2.0 Web 2.0 Wiki Policies 50

Social Media Strategery

MAY 12, 2010

Guide Social Media and the Next Generation I Started a Blog But No One Cared The Public Doesnt Need to Know What Gov 2.0 Guide Social Media and the Next Generation I Started a Blog But No One Cared The Public Doesnt Need to Know What Gov 2.0 Facebook firewall gov20 government government 2.0 The Whole. : The Whole. :

Gov 2.0 101

Gov 2.0 Web 2.0 Wiki Sports 101

Social Media Strategery

MAY 6, 2010

I just don’t see how talking about what you ate for dinner on your ‘blog’ is going to help us accomplish the mission.&# Guide Social Media and the Next Generation I Started a Blog But No One Cared The Public Doesnt Need to Know What Gov 2.0 Facebook firewall gov20 government government 2.0 htttp://www.scarf8.net

Gov 2.0 72

Gov 2.0 Organization Social Media Forums 72

Social Media Strategery

JUNE 22, 2011

Their English is really horrible – I don’t want anyone else in the organization to know that my people are idiots.&# You could have the greatest tools in the world, but no blog or wiki is going to work if this is the culture in which it’s implemented. Assume this is about collaboration, being social - Enterprise 2.0

Collaboration 118

Collaboration Project Wiki Policies 118

Social Media Strategery

JULY 3, 2012

It's YOUR agency's name that may end up on a blog somewhere as an example of a bad pitch. Know if my contact prefers to be contacted via Twitter, email, Facebook, phone, or carrier pigeon. Stop being lazy and start taking pride in each and every pitch you make. It is YOUR name after all that will be tied to that pitch.

Blogger 106

Blogger Report Industry Consultant 106

Social Media Strategery

NOVEMBER 25, 2009

Whether it’s the “old&# Chairman of Joint Chiefs of Staff tweeting, the “conservative&# Department of Justice blogging , or the “bureaucratic&# General Services Administration developing a website that asks the public to solve their problems, Gov 2.0 is about so much more than just Twitter, Facebook, or YouTube.

Gov 2.0 120

Gov 2.0 Social Media Review Web 2.0 120

Social Media Strategery

JUNE 15, 2010

Without the following people, I can say that I probably wouldn’t be writing this blog post, working in my current position, or even living where I am today. Guide Social Media and the Next Generation I Started a Blog But No One Cared The Public Doesnt Need to Know What Gov 2.0 Facebook firewall gov20 government government 2.0

Gov 2.0 66

Gov 2.0 Wiki Web 2.0 Sports 66

Social Media Strategery

MAY 2, 2009

blog comments powered by Disqus « Previous Entries Next Entries » Popular Comments Featured Tags Identify the Right People to Manage Your Social Media Initiatives The Evolution of the Social Media Evangelist Twenty Theses for Government 2.0, Facebook firewall gov20 government government 2.0 The Whole. : The Whole. :

Gov 2.0 85

Gov 2.0 Twitter Web 2.0 Wiki 85

Social Media Strategery

MAY 26, 2010

I’m writing blogs – they’re trying to explain Twitter to a three-star general. Photo courtesy of James Duncan bah , blog , booz allen , boozallen , DC , Expo , g2e , g2s , gov20 , govloop , OReilly , Prof. .&# For me, any and all success that I or my firm has had can be traced back to the work of my team.

Gov 2.0 91

Gov 2.0 Fashion Web 2.0 Committee 91

Social Media Strategery

MARCH 1, 2010

If you’ve kept up with this blog , you know that I’m really interested in the intersection of social media and education, and my old Public Relations 101 professor now teaches in the USI communications department, so I’m particularly excited for this opportunity. Higher quality posts? Greater engagement?

Gov 2.0 91

Gov 2.0 Social Media Class Wiki 91