Small Business Mavericks

AUGUST 2, 2013

How many times have you sat down to write and thought, “Geez, I’d love to embed that Facebook post here so I could show my readers just what I’m talking about.” Well, it won’t be long and you’ll be able to embed Facebook posts in your blog (or anywhere else). Social Media blogging facebook'

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Embedding Facebook Social Media News 98

Small Business Mavericks

SEPTEMBER 11, 2013

Last month, Facebook announced that you could embed posts on your blog or website. Embedding posts allows you to take a Facebook or Google+ post and embed it directly into your content rather than simply saying So-and-So said on Facebook (or Google+). Mention your followers by name, especially if they have blogs.

Google 101

Google Facebook Embedding WordPress 101

Small Business Mavericks

JUNE 12, 2011

In 2001, no one knew that blogging would be as popular as it has become. In fact, Facebook is now the most trafficked website online. I certainly do think that Chris Crum is on the right track when he talks about using Facebook for e-commerce. What do you see happening with Facebook in the next five years?

Facebook 161

Facebook Trends Engineering YouTube 161

Small Business Mavericks

AUGUST 23, 2013

Earlier this month I shared with you the knowledge that Facebook was planning a way for bloggers and other content marketers to embed Facebook posts. Paste the embed code in your blog’s Write Post box. Not all Facebook posts are embeddable, but many are. Wouldn’t you like to see your Facebook posts embedded?

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Embedding Facebook Small Business Blogger 98

Small Business Mavericks

JULY 3, 2012

Blogging, more than any other kind of marketing, is multi-dimensional. In fact, I’ve identified 5 key dimensions of your blog and they have all equal value. When you blog you should keep each of these 5 dimensions in mind. 1 rankings for your blog alone. 1 rankings for your blog alone.

Reputation 96

Reputation Compete Engineering Conversation 96

Small Business Mavericks

AUGUST 28, 2012

One could say that blogging is as much social media as SEO. In fact, while your blog posts have the potential to rank in the search engines for your keywords, they also have the potential to viral at the drop of a hat. Add the icons to every blog post and watch your social engagement rise.

Social Media 93

Social Media Social Networking SEO Engineering 93

Small Business Mavericks

JUNE 24, 2014

Search Engine Journal has an impressive addition to their Blogging 101 Series — this one’s called Traffic Generation For Blogs On A Budget. Smart Facebook Advertising. Pretty soon you will have a perspective on traffic generation that is applicable to far more than your blog because things overlap.

How To 87

How To System Reddit Journal 87

Small Business Mavericks

FEBRUARY 20, 2013

In 2012, loyalties switched to LinkedIn, Pinterest, and blogging. 1, many companies realized that they could benefit from the business focus of LinkedIn more and the consumer focus of Facebook less. Blogging was seen in light of the SEO and content marketing benefit and is not replaceable by social media. What happened?

LinkedIn 87

LinkedIn Facebook Loyalty Small Business 87

Small Business Mavericks

JUNE 13, 2013

There has been a pretty strong contingent on Facebook trying to avoid hashtags. Unfortunately, for them, Facebook started supporting them yesterday. You can actually do some pretty cool things with Facebook hashtags. Social Media Branding facebook hashtag' That’s not necessarily a bad thing.

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Hashtag Facebook Social Media Conversation 93

Small Business Mavericks

MARCH 17, 2012

Most online businesses publish content in two places – their website and their blog – it’s a standard online marketing strategy. You will often see references to publishing content in article directories, Facebook, HubSpot, Squidoo and perhaps even on other blogs as a guest author. You shouldn’t.

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Publishing Repository Joomla Content 98

Small Business Mavericks

JUNE 28, 2011

Rand Fishkin of SEOmoz picked them up and answered them on his blog. Next year, what will effect (sic) SERP’s (sic) more, Twitter or Facebook? As Rand points out, Google and Facebook aren’t exactly friends. However, Bing and Facebook have a much more friendly relationship.

Twitter 168

Twitter Facebook Social Graph Engineering 168

Small Business Mavericks

OCTOBER 11, 2011

How many different blog comment applications are out there? If you are a WordPress user, then you know you don’t need to add a plug-in or application to encourage comments on your blog. You can also use Facebook, which is very popular among bloggers – especially bloggers who are active on Facebook.

Comments 98

Comments Google Disqus WordPress 98

Small Business Mavericks

DECEMBER 6, 2012

I’ve discussed Facebook brand pages often enough that I think you know how important it is to have one, but did you know you can optimize it for search? Here are 5 ways you can optimize your Facebook brand page for search. Don’t just set up a Facebook brand page. It’s true. Even from your Google+ profile.

Brands 101

Brands Facebook URL SEO 101

Small Business Mavericks

APRIL 14, 2011

An app for the iPhone is on the way and there are rumors that a Skype Facebook app is in development. It also has astounding potential for small businesses who want to do business with their Facebook friends. But it’s available only in the U.S. and Canada. I can see a day when this technology will be available worldwide.

Small Business 161

Small Business Facebook Case Study Press Release 161

Small Business Mavericks

OCTOBER 9, 2013

Do you run a Facebook page? If you have a Facebook page and you are looking for ways to get new content ideas for your page, then I have three ways to get fresh new ideas. Use Facebook Insights – Start with Facebook Insights. This is Facebook’s analytics for your page. What’s popular?

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StumbleUpon Content Facebook Small Business 107

Small Business Mavericks

MAY 3, 2013

Tweetdeck is dropping Facebook like a hot potato. But that’s not all that Tweetdeck recently announced on its blog. Social Media facebook Tweetdeck' A beautiful relationship has come to an end. They’re also dropping some of their own apps, including Tweetdeck AIR, Tweetdeck for Android, and Tweetdeck for iPhone.

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Tweetdeck Facebook iPhone Notification 93

Small Business Mavericks

DECEMBER 22, 2011

One of the best ways to market your business at a low cost is to use social media sites like Facebook, Twitter and YouTube. However, because of the sheer number of users who practically live on Facebook all day, it can be hard to market the one business you have and get a lot of hits to your status posts and website in general.

Small Business 98

Small Business Facebook Strategy Consultant 98

Small Business Mavericks

MARCH 31, 2012

Blogging is old hat. Everyone blogs now so it’s no longer viable for my business. These are just some of the excuses that some business owners use when it comes to blogging. So what is so good about a small business blog? Blogs are also useful for providing links to your main website.

Small Business 107

Small Business WordPress SEO Publishing 107

Small Business Mavericks

FEBRUARY 22, 2011

Last week, I discussed Facebook’s new Page layout features , which I think are generally a good thing. Just read the comments on Facebook’s own page. One of the biggest bones of contention seems to be Facebook’s relevance algorithm. They’d rather that Facebook kept the chronological order for comments.

Facebook 96

Facebook Case Study Press Release Small Business 96

Small Business Mavericks

OCTOBER 10, 2011

According to John Jantsch , Facebook’s new Timeline will be rolled out to everyone on October 14 (but you can get yours early, he says). This could be the most important change to Facebook for small business owners since Fan Pages. This could be the most important change to Facebook for small business owners since Fan Pages.

Facebook 87

Facebook Small Business Features Questions 87

Small Business Mavericks

AUGUST 8, 2011

You can brand yourself with articles and through your blog. But can you brand yourself through Facebook? Can you brand your company through Facebook? Your company might have a page, but does it have a profile on Facebook? These are questions you’ll have to ask yourself when attempting to use Facebook for branding.

Brands 98

Brands Facebook News Company 98

Small Business Mavericks

FEBRUARY 21, 2011

Did Facebook Screw Up? » Facebook Page Promotion – Offline A lot has been said of Facebook Pages. How do you promote your Facebook Page? You could use any or all of the following offline marketing channels to drive new traffic to your Facebook Page as well as your website. Offline marketing still works.

Small Business 79

Small Business Hubpages Facebook Case Study 79

Small Business Mavericks

FEBRUARY 15, 2011

Tweeting Can Lead To Short-Term Traffic Gains » Facebook Changes Page Layout Features It used to be that Facebook fan pages weren’t allowed to interact with other pages or with Facebook profile walls. You can interact with others on Facebook as your branded Facebook page. Can you say “Pages Ahoy!?&#

Small Business 87

Small Business Features Facebook Case Study 87

Small Business Mavericks

MARCH 25, 2011

Facebook Experiments With Real-Time Advertising » Facebook Is Entering The Q&A Market Facebook has decided it’s time to start a Questions feature based on an astute observation: Like many of our products, Questions originated as people began using Facebook in a new and unexpected way. Brilliant!

Small Business 104

Small Business Facebook Case Study Press Release 104

Small Business Mavericks

MARCH 9, 2011

But I have yet to see a really good tool that allows you to embed Facebook content. Here it is in action, from SocialDitto’s own Facebook page: SocialDitto SocialDitto has been updated to include Twitter! Seriously, this isn’t a mind-sweeping technological advancement. Just take a look at the page.

Small Business 87

Small Business Content Facebook Case Study 87

Small Business Mavericks

MARCH 26, 2011

But there is another reason to fear Facebook too. But then Facebook became the popular social network and introduced its own PPC advertising model. In the last couple of years, Facebook has improved its advertising offerings and is now in a respectable position. The latest test run by Facebook is for real-time advertising.

Small Business 79

Small Business Advertising Facebook Case Study 79

Small Business Mavericks

DECEMBER 7, 2011

Start a free blog about your business. WordPress, Blogspot and other free blogging platforms offer step-by-step tutorials for setting up your business on a blog. You can post your blog to several websites that will send your blog to many areas of the internet. Start a fan page on Facebook.

Small Business 177

Small Business Advertising Sample Samples 177

Small Business Mavericks

DECEMBER 30, 2014

By now, you probably have seen the “Facebook Year in Review” storm over the way that some users were presented with painful memories from the past year in a happy sort of way. Eric Meyer, an expert web designer, became the inadvertent spokesman for the opposition when he took issue with the practice on his blog.

Reputation 98

Reputation Review Metrics Eventful 98

Small Business Mavericks

AUGUST 21, 2015

If you expect to join Facebook today and get inundated with leads tomorrow without a strategy, then you will be disappointed. Post snippets of your e-book on your Facebook page and LinkedIn Pulse blog–just long enough to be blog posts–and drive people back to your landing page for the e-book. Even Pinterest.

Social Media 70

Social Media Newsletter LinkedIn System 70

Small Business Mavericks

AUGUST 21, 2015

If you expect to join Facebook today and get inundated with leads tomorrow without a strategy, then you will be disappointed. Post snippets of your e-book on your Facebook page and LinkedIn Pulse blog–just long enough to be blog posts–and drive people back to your landing page for the e-book. Even Pinterest.

Social Media 70

Social Media Newsletter LinkedIn System 70

Small Business Mavericks

JANUARY 17, 2014

Your Blog – Add a blog to your website and update it every day, or as often as you can publish valuable content. Third-Party Niche Websites – Guest blogging and writing guest articles for other sites within your niche allow you opportunities to reach your target audience where they are already hanging out.

Blogosphere 115

Blogosphere Small Business Review Sites 115

Small Business Mavericks

MARCH 18, 2013

If you’re concerned that the demise of Google Reader will kill your blog, rest your eyes. In fact, I’m confident that it won’t – especially if you do these three things to increase your blog readership right now. These are not the only means you have of promoting your blog, but they are a good start.

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Google Reader Google Newsletter RSS 98

Small Business Mavericks

JANUARY 7, 2014

I think the most fascinating part of this blog post at Search Engine Journal is that the best time to send out your e-mail newsletter depends on what you are writing about. Weekends seem to be optimal times to post to Facebook and Twitter. Facebook engagement, for instance, is higher on Thursdays. But what about blogging?

Real Estate 101

Real Estate Newsletter Journal Small Business 101

Small Business Mavericks

APRIL 30, 2012

All to often a business will focus on one or two social media platforms, particularly Facebook and Twitter since they receive the most mentions. Facebook, despite the hype, is not necessarily right for every business. It’s also worth looking at some of the popular blogs in your niche.

Platform 110

Platform Social Media Forums MySpace 110

Small Business Mavericks

SEPTEMBER 4, 2012

According to one survey , Facebook is the riskiest social media site for businesses online. Company and third-party blogs are considered less risky than Twitter or Facebook, which indicates that businesses are warming up to blogging. It’s not really surprising. Here are a few gems I found while perusing the results.

Sites 105

Sites Social Media Foursquare Survey 105

Small Business Mavericks

MAY 21, 2012

When it comes to meaningful comments, and deep discussions, forget Facebook and Twitter. If you do go the Facebook and Twitter route, you need to maintain a lot of control over what you do and don’t become involved in. If anything, they can flood you with banal comments that take a lot of time yet deliver little in results.

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Comments Social Media Foursquare LinkedIn 161

Small Business Mavericks

JANUARY 8, 2013

Share to LinkedIn, Google+, Facebook, and Twitter. After that, start blogging. Blog every day for the first 30 days of your website’s life. But it could take longer, so make sure you blog. Next, build a Facebook and a Google+ page for your brand. If you have images, share to Pinterest.

Sites 98

Sites Google Engineering How To 98