Jeff Esposito

FEBRUARY 6, 2013

This post originally ran on Vistaprint’s Small Business Blog. . We all know that Facebook and Twitter are the cat’s meow when it comes to social networks. This network, once dubbed a Facebook Killer , has never lived up to its initial hype from tech pundits. Remember when everyone was on Myspace before Facebook?

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Small Business Social Networking MySpace Discount 54

Jeff Esposito

MAY 27, 2011

Why big brands won’t pay for an ad on your blog – one of the things that always sticks in my craw when I work with bloggers from a PR perspective is when they ask for advertising to be purchased on their site. If your weekend hasn’t already started, I appreciate you taking the time to peep out this week’s edition of Five for Friday.

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Vimeo Blogger Conversation Small Business 35

Jeff Esposito

AUGUST 29, 2012

This post originally ran on Vistaprint’s Small Business Blog. We’ve talked a lot about engagement on Facebook with best practices for using Facebook for your small business. Here are some industry statistics that might ease some of your concerns: 150 million Facebook users ( socialbakers ).

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Small Business Social Media Foursquare Statistics 49

Jeff Esposito

JUNE 27, 2011

Every month I read countless research reports and blog posts on interesting social media metrics. 97 percent of the top US charities utilize Facebook in their marketing efforts ( UMass Dartmouth ). Facebook expects to bring n $4.05 Facebook is the leading social network for nine out of 13 Asia-Pacific countries ( Edelman ).

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Social Media comScore Wikipedia Hubspot 55

Jeff Esposito

DECEMBER 9, 2010

This post ran earlier in the week on Ari Herzog’s Blog. My friend Ari Herzog asked me to pen a post on his blog to shed some insight into being the man behind the curtain of a corporate social media team. I wanted to share with you in case you missed it over there. We can’t let emotions or typos get the best of us.

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Social Media Management Social Media Education Conversation 48

Jeff Esposito

NOVEMBER 30, 2012

The Problem with Blogging – this is a great read from Valeria Maltoni that anyone with a blog should really give a quick read. With a Billion Birthdays on File, Facebook Adds a Gift Store – Facebook could be on the verge of something huge here.

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Review Influencer Publishing Tips 39

Jeff Esposito

MAY 13, 2011

Facebook admits hiring PR firm to smear Google – yes I know you probably ready this already and are sick of it, but it hits both key focuses of this blog. It also baffles me that Facebook’s PR team thought that they could get away with it. Influence: The Face of the Facebook Revolution? – Any big weekend plans?

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Influencer Engagement Eventful Team 38

Jeff Esposito

MAY 2, 2011

Facebook fan pages a 179% increase. The US saw a 63% increase in corporate blogs. 36% of companies maintain blogs globally. The followers of corporate Twitter accounts grew 241% year over year. 40% of corporate Twitter accounts engage in some kind of customer service. US companies average 5.3

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Social Media Sample Samples Survey 41

Jeff Esposito

APRIL 23, 2015

Every time that Facebook announces a change in their algorithm, like they did earlier this week , you hear a collective groan from the echo-chamber of the talking heads in the social media space. However, they also have a major hurdle in the fact that they really can’t post what they are well known for since you can’t show that on Facebook.

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Training Feed Feedly Authentication 20

Jeff Esposito

FEBRUARY 2, 2012

I know I do and am sure 80% of you reading this blog do as well. In Facebook IPO, color this graffiti artist richly rewarded – say someone were to offer you cash for your work or an equivalent in stock in a start-up? Facebook and now he looks to make roughly 200 million in the IPO on those shares from a few years earlier.

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Buy Data Tumblr Policies 31

Jeff Esposito

APRIL 23, 2015

Every time that Facebook announces a change in their algorithm, like they did earlier this week , you hear a collective groan from the echo-chamber of the talking heads in the social media space. However, they also have a major hurdle in the fact that they really can’t post what they are well known for since you can’t show that on Facebook.

Training 20

Training Feed Feedly Authentication 20

Jeff Esposito

MARCH 2, 2011

If you have logged onto Twitter, Facebook, Yelp!, GetSatisfaction or blogged about a company either positively or negatively – you’ve shaped the way brands interact with their customers on the social web. I tend to stick to blogs, Twitter, Facebook, foursquare and SCVNGR. We are creating an insatiable monster.

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Foursquare Training Meeting Company 42

Jeff Esposito

JANUARY 2, 2012

Exactly one year ago today, I read Arik Hanson ’s blog post on the 26 books that he planned to read over the course of the year. Reading 31 books helped me think more clearly and get to sleep that much easier as I wasn’t distracted looking at every blog post, Facebook status or Tweet while killing brain cells staring at the TV.

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Review Case Study ROI Course 43

Jeff Esposito

FEBRUARY 27, 2013

Many of us have had a poor experience with a company and have taken to Twitter or their Facebook page to rant. You see while social media may be vital to what many of the readers of this blog do for a living; social media is actually a small sliver of what businesses are focusing their efforts on. Therein lays the problem.

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Social CRM Klout Case Study Social Media 42

Jeff Esposito

JULY 8, 2013

In 2009, when I started using Twitter and Facebook for business reasons, I could understand why executives were afraid to join the social media conversation. I once blogged for a CEO because he said he didn’t have time for social media. It was unchartered territory that even PR pros couldn’t grasp.

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Reputation Authentication Small Business Statistics 47

Jeff Esposito

APRIL 17, 2012

LinkedIn, much like Facebook, was born during a time of blossoming internet transparency, when people began to come from behind the ambiguous screen names and revealed their real selves and in some cases their professional selves, online. Even LinkedIn’s first publicly recognized tagline was “Relationships Matter.”.

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Jeff Esposito

APRIL 5, 2013

6 Facebook enhancements you may have missed since Jan. 1 – do you manage a Facebook page for your company? You know the folks who always have a blog post that fits into a Twitter chat or draft a post tying to a current event. If so, you may want to check if you missed any of these feature updates.

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Eventful Company Social Media Features 30

Jeff Esposito

JANUARY 12, 2011

While there are still meaningful conversations and thoughts to be had, it is more difficult to see them in streams of information flooded with retweets, blog posts and event and other hashtags merely rehashing the verbatim of the speaker de jour. This often mindless and blind behavior would surely have helped Bo Peep keep an eye on her flock.

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Construction Conference Hashtag Eventful 46

Jeff Esposito

DECEMBER 10, 2010

This week was some interesting things including Danny Brown’s Livefyre experiment and Facebook changing privacy rules against brands only to rescind them. Facebook’s grand plan for the future – My good friend Keith Trivitt passed this gem from the Financial Times over the weekend and I am glad he did. How was your week?

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Jeff Esposito

AUGUST 2, 2010

You can also subscribe to the blog to ensure you receive the latest posts. Jeff Esposito’s Blog — Topsy.com [.] blog comments powered by Disqus Stay connected Recent Posts Can influence be bought? It also addresses the question that many of us ponder from time to time: What the Fuck is Social Media Now?

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Jeff Esposito

SEPTEMBER 8, 2011

Using Lithium’s Social Media Monitoring tool (disclosure: Lithium gave me a research version of their tool to use for research on my blog) I pulled the weekly buzz for each of the league’s 32 teams on Twitter, Facebook, blogs and forms; and plotted them into a series of formulas (conversation share, net promoter score, Social Influence Marketing (SIM) (..)

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Lithium Sentiment Team Conversation 43

Jeff Esposito

JUNE 24, 2011

Social Media is NOT as Popular as You Think – Despite popular belief and the online habits of most readers of this blog, social media is not as popular as it may seem. Town Wants To Ban Facebook Pictures Of Kids – As a new dad, I was kind of wary of displaying Baby Espo on social media sights. Don’t believe me?

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Social Media Comments Company Tips 30

Jeff Esposito

APRIL 11, 2011

I have a robust Google Reader account where I try to keep up to date on the ever changing social sphere by following many different social media blogs. I created our account and have promoted it lightly through Facebook, Twitter, and LinkedIn. Last month I was starting to see a bit of a trend and reading about HelpAttack!

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Social Media Smart Phone MySpace Google Reader 50

Jeff Esposito

NOVEMBER 15, 2013

For those of you keeping score at home, my hiatus from blogging was planned. Facebook post of photo showing hand on breast gets school coach fired – this is another example of overreacting and not having a social media policy in place. It’s been a while, but we’re back!

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ROI Policies Small Business Study 34

Jeff Esposito

APRIL 1, 2011

As an individual who loves building relationships through social media, it infuriates me when people say Twitter, Facebook, blogging, and any other social media tool makes us impersonal. I founded a blog with eight other amazing PR professionals. This goes for both companies and individuals.

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Jeff Esposito

JULY 22, 2011

This week was an interesting one as I sat looking at my friends being berated by fans of another blog and by a well-respected conference because they had the audacity to have their own opinion on Google+ and experts. Chances are if you live anywhere within the continental US, it is pretty darned hot today. How was your week?

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Meme Authentication Conference Social Media 36

Jeff Esposito

SEPTEMBER 1, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Don’t burn bridges Written on September 1, 2010 by Espo in Company , social media I recently read a blog post from Dave Fleet that really put words to something that I had been pondering for a bit. Facebook for example, has over 500 million users on the site.

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CoTweet CoTweet Press Release Company 36

Jeff Esposito

MAY 2, 2012

After the flood on Twitter, Capitals Owner Ted Leonsis offered his take on his blog : What these people have said and done is unforgivable. Education is key – Before sharing something on Facebook, Twitter, Instagram, Path or a blog, take a step back and think about how that can be seen by others.

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Twitter Privacy Social Networking Price 44

Jeff Esposito

JULY 18, 2012

of these CEOs are on Facebook. contribute to blogs. Unsurprisingly the usage in this group was quite low: 3.8% of Fortune 500 CEOs use Twitter. of them are on LinkedIn – not surprising given their role in partnerships and recruiting.8% 8% are on Google+ – Larry Page is the leader in the clubhouse1.2% 0 are on Pinterest.

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Social Media Report Skills Consultant 48

Jeff Esposito

NOVEMBER 12, 2010

Why Facebook and Twitter Are Not Replacing Blogging – One problem that I have with research studies is that any given person can manipulate the numbers to make their case for their position. There was an article in Forbes that noted the Technorati state of the blogosphere that noted that social media was killing blogging.

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Lithium Blogosphere Technorati Survey 28

Jeff Esposito

JULY 13, 2010

You can also subscribe to the blog to ensure you receive the latest posts. « Previous Post Next Post » [link] Tweets that mention MLB’s Social Pulse | Jeff Esposito’s Blog — Topsy.com [.] link] Facebook changes, Tumblr, Federer, Bosh & #efctweetup #BODSW « Sports Geek [.] Thanks for visiting!

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Jeff Esposito

AUGUST 23, 2010

Written on August 23, 2010 by Espo in Crisis management , Guest Post , Kate Ottavio , PR I recently read a great article by Michelle Tripp, creator of The BrandForward blog, titled “ Should Social Media Voice Change During a Brand Crisis? You can also subscribe to the blog to ensure you receive the latest posts. Keep it cool.

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Creative Commons Case Study Disqus Class 36

Jeff Esposito

JUNE 3, 2011

Let me tell you the night was one I will never forget and I am debating whether or not to tell the tale on this blog via prose or video as it is a series of unfortunate events that equaled to a sleepless night. Unborn child has Facebook profile – This is the start of a disturbing trend that I see coming. How was your week?

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Journal Community Platforms Social Media Data 39

Jeff Esposito

MARCH 6, 2015

Those two factors are often missing from top executives when they want to learn how to Tweet, Facebook or blog. Facebook has a famous mantra that asks “what would you do if you were not afraid?” Yes – Cole engages with real folks, she does not have an intern do it. She also sees it as part of her job to build a brand.

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Social Media Discount Training Team 20

Jeff Esposito

AUGUST 6, 2010

A Case Study In Launching A Facebook Page – There are a lot of “How To” articles on Facebook pages, but not many offer clear cut reasons why. R.I.P. 3 Ways Facebook is Killing Your Website – Hold back the looks and cross-eyed stares at the title for a minute. Well that is where John Haydon’s post stands out. Unported License.

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Creative Commons Case Study Disqus Report 26

Jeff Esposito

NOVEMBER 10, 2011

Like many of you cheering on your teams, I’ve also been picking the winners of each game to some success using a series of social media generated formulas from fans Tweeting, blogging and Facebook chatting up their teams.

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Social Media Team Facebook 34

Jeff Esposito

MARCH 6, 2015

Those two factors are often missing from top executives when they want to learn how to Tweet, Facebook or blog. Facebook has a famous mantra that asks “what would you do if you were not afraid?” Yes – Cole engages with real folks, she does not have an intern do it. She also sees it as part of her job to build a brand.

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Social Media Discount Training Team 20