Direct Marketing Observations

NOVEMBER 2, 2011

Meaning I can set up a Twitter profile, A Facebook page, a YouTube video and a blog in less than a half hour. The kicker though is, that at that point NO ONE is reading your tweets, commenting on your wall, viewing your video or reading your latest blog post. How are you going to monetize that?

Press Release 152

Press Release Social Media YouTube Video 152

Direct Marketing Observations

JANUARY 21, 2011

In today’s Uber connected world it’s easy to be intimidated or influenced into participation in social media just based on the notion that a) Facebook has almost 600 million active users and you need to tap into that or b) Your customers are on Facebook and Twitter and you’re not. All Facebook [link] - The unofficial Facebook Blog.

Social Media 166

Social Media Social Networking Class Case Study 166

Direct Marketing Observations

OCTOBER 15, 2010

There’s a reason why Twitter is killing Facebook in CTR rates. Information posted publicly on blogs, Facebook , Twitter , forums and other sites is fair game. Tags: social media Social Networks Facebook Twitter marc meyer predictive modeling. Think of Wal Mart or Astroturfing. Get serious about mobile.

Astroturfing 204

Astroturfing UGC Tips Mobile 204

Direct Marketing Observations

JANUARY 27, 2011

I joined a private group in Facebook. It’s one thing to critique a blog post-Hey we all write crappy ones from time to time, but taking it down a notch was not fair. This is one of those valuable lessons that includes more than public figures. It’s about you and me and how we treat others. And I feel awful about it.

Social Media 177

Social Media Social Networking Groups Groups 177

Direct Marketing Observations

DECEMBER 14, 2011

In order for people to know that you are open for business you have to get them to your website, your blog, your Twitter account or your Facebook page, right? In 2011, it was all about doing “something” with someone once they had visited your site, your blog or your Facebook page. Is it conversational?

Brands 176

Brands Discount Sites SEO 176

Direct Marketing Observations

JULY 28, 2011

So let’s think through that quickly about the multiple platforms that you, me, and your organization can now use to convey your key message themes: Blogs, Twitter, YouTube, Facebook, Forums, Websites, QR Codes, Group Buying sites, and LBS( location based sites)-to name but a few. Multiple media platforms. Rich stories.

Platform 190

Platform Social Media Drupal Open Source 190

Direct Marketing Observations

JULY 26, 2010

Do you remember the first time you got a blog comment? I remember the first time I connected with an old friend on Facebook. I truly believe it was those 3 thoughts that fueled the desire for more from users who both created and consumed Facebook content. We blogged about it. Pretty cool wasn’t it?

Web 2.0 152

Web 2.0 Social Media Social Networking Platform 152

Direct Marketing Observations

AUGUST 24, 2011

I can bet all of you who have had a blog longer than a year can now spot a noob to the blog scene. I can bet all of you who have had a blog longer than a year can now spot a noob to the blog scene. Case in point. You’ve evolved. Let’s digress. Things are changing.

Social Media 199

Social Media Skills SEO Aggregator 199

Direct Marketing Observations

JULY 6, 2010

Just because a company can set up a Facebook fan page for example- does that mean that it will give them the biggest bang for their efforts? Tags: Social Networks Facebook YouTube Linkedin Twitter social media marc meyer. Maybe, maybe not. What is going to give them the biggest return, the biggest impact? You can only choose one.

Social Media 143

Social Media Wiki Social Bookmarking Flickr 143

Direct Marketing Observations

JUNE 21, 2011

You’ve created half assed personas in Facebook, Twitter, YouTube and Linkedin. You’ve created a blog and have added a few posts. So you can keep reading to see what will might happen to you. Plateau #1. You’ve added and perhaps bought followers, fans, likes, subscribers and contacts. You had no strategy.

Social Media 205

Social Media Meeting YouTube LinkedIn 205

Direct Marketing Observations

JUNE 14, 2011

Additionally, creating an editorial calendar for when you are going to blog and what your topics will be and what the content might be is a lot different than paying someone to load you up with bland, link baited light on content,articles to fill your blog with. THAT is much different than buying followers on Twitter.

Aggregator 143

Aggregator Comparison Discount Curation 143

Direct Marketing Observations

MAY 22, 2012

Going to a conference and meeting that person that you have had tens of twenty or hundreds of conversations with on Twitter or Facebook or blog comments. Basically where social takes off and takes on magical tones is when we get to associate a name with a physical face and voice and not an avatar. That’s the money shot.

Social Media 178

Social Media Avatar Journal Conference 178

Direct Marketing Observations

APRIL 13, 2011

Is it a Facebook and Twitter presence? The answer to the title of this post is now, but how are they supposed to do that? What does social credibility look like on the brand side? An internal social media strategy ? A go to market strategy? Hiring a social media director?

Brands 148

Brands Social Media Strategy Twitter 148

Direct Marketing Observations

DECEMBER 19, 2011

It’s a blog post in and of itself. This is going to happen but I am starting to see little tiny micro-cracks in the Facebook brand. Can you say Facebook Burnout, Blowback or Billion ? Can you say self doubt? 4) We had gotten over being enamored with the quantity of friends, followers, fans and likes.

Social Media 228

Social Media Policies Consultant ROI 228

Direct Marketing Observations

APRIL 19, 2010

It hasn’t been a problem yet&# , “My kids are good, they’re responsible and know what they are doing, nothing has happened, nothing ever will&#. “Facebook seems harmless&# , and besides, all they do is text&#. Create a blog on WordPress. Comment on any blog anywhere. Update their status on Facebook.

Social Media 202

Social Media Social Networking Education Guidelines 202

Direct Marketing Observations

APRIL 9, 2010

Delivered as a SaaS offering, Social Sentry enables businesses to monitor employee activity on all major social networks such as Facebook and Twitter. The PPC Blooper pay per click humor blog, with the appropriate URL of… Yourppcsucks. 7) Tungle is cool. The Digital Marketing Essential Reader. 9) This is hilarious.

Sites 170

Sites Real Estate URL Social Networking 170

Direct Marketing Observations

JANUARY 29, 2010

And after you have done that…the client waits for you to finish and then asks… Can you make us a Facebook page and get us ranked #1 on Google? Tags: social media blogging chris brogan. So you want to know about social media ? What do YOU know about social media? Then you blink. So, would you take the gig?

Social Media 174

Social Media Marketing Social Networking Consultant 174

Direct Marketing Observations

JANUARY 27, 2010

What are you looking for when you read the latest link bait blog title? Yes, we all are using Facebook, and they are truly the exception to the rule. Tags: Myspace Social Networking blogging change agents digital marketing social media beth harte jason falls marc meyer second life Social Networks todd defren. Share this Post.

Social Media 143

Social Media MySpace Social Networking Sites 143

Direct Marketing Observations

MARCH 4, 2010

Check out some of the great content on The Fit Blog which has just as much of a shot to create a loyal and robust audience as do larger more interactive sites. But nevertheless, Exercise TV has a clean UI with video, blog, community, Facebook, Twitter and iphone app integration all working towards engaging the user at every touch point.

Social Networking 177

Social Networking Exercises Sites iPhone 177

Direct Marketing Observations

JANUARY 17, 2012

But what about your Facebook page, Twitter account and your blog? The less time you have, the more likely you are to mail in your participation in networks that matter less. Your day is already full and now companies want you to participate in and contribute to these new growing internal networks.

Social Networking 170

Social Networking Exercises Influencer Issues 170

Direct Marketing Observations

SEPTEMBER 4, 2015

Look at Linkedin, Twitter, Facebook, Blogs, Tumblr, Instagram, Snapchat, Periscope/Meerkat/Blab, Redit, Youtube, Pinterest, WhatsApp and G Plus. If you, as a digital marketer still don’t know what that value is, well then, shame on you. Let’s stop for 30 seconds and re-look at that value of each.

LinkedIn 100

LinkedIn Tumblr Social Networking YouTube 100

Direct Marketing Observations

OCTOBER 27, 2011

I’ve often said that the majority of people that follow brands on Facebook do it not because they are supposed brand champions but purely because they are hoping to get something out of the engagement. Why would you follow Nike on Facebook? No, generally not. Something free. Or Gatorade or American Eagle ?

Compete 162

Compete Case Study Social Networking Small Business 162

Direct Marketing Observations

JUNE 21, 2010

He frequently speaks, writes and evangelizes on the emergence and convergence of social media into our lives, and his blog is ranked in the Adage Power 150, the top 5 of all social media marketing blogs ranked by Post Rank Analytics. Marc is also a featured writer and member of his favorite “go-to” site, Social Media Today.

Twitter 148

Twitter Web 2.0 Small Business Startup 148

Direct Marketing Observations

SEPTEMBER 30, 2011

In marketing, especially in the web world, there’s a sense that all we have to do is create a website, add that transactional back-end, create a Facebook page, a Twitter handle, and a blog site-and they will come. Remember the movie Field of Dreams and the famous line, “If you build it, they will come”?

Marketing 152

Marketing Curation SEO Strategy 152

Direct Marketing Observations

OCTOBER 28, 2010

It’s easy to set up a Twitter and Facebook account and think that you’re doing social media. It’s not fair but for some of us, we believe and we know. Meaning it is easier to succeed in social media now than it was in 2008. Yes but… It’s also easy to think you know what results you want from social media.

Social Media 189

Social Media Consultant SEO Training 189

Direct Marketing Observations

APRIL 11, 2011

Is that creating a Facebook page just to satisfy the critics and the bashers? Or is it a blog that has 3-4 posts over the span of 6 months? What does that mean exactly, to play it safe? Maybe, possibly, and perhaps?

Company 178

Company Social Media Compete Sports 178

Direct Marketing Observations

JANUARY 10, 2011

Facebook has an argument, but that’s about it. Networks, apps, aggregators, blogs, microblogs-copy what works, tweak it a little, or not, and see what market share you can pull. Imitation is the best form of flattery right? Monopolies in social media? Everything else is fair game right now. We’re a demand society.

Social Media 159

Social Media Microblogging Aggregator Blogger 159

Direct Marketing Observations

JULY 15, 2011

The action of sharing a piece of digital content in the form of a link. Pure and simple.

Social Media 168

Social Media Startup Engineering System 168

Direct Marketing Observations

MAY 28, 2010

Create and manage Facebook fan pages for products, communities and companies. Create and manage multiple blogs. Instruct and show companies and clients how to use social networks to sell directly to consumers. Build and create databases. Increase traffic to websites through social bookmarking.

Social Media 203

Social Media Marketing Social Bookmarking Widget 203

Direct Marketing Observations

JULY 12, 2010

The tweets that are on the page, consist of lots of repetitive links to their blog pages, and or benign tweets/announcements about benign topics. If they can’t get Twitter right, does this mean that their Facebook strategy and or their blog, or Linkedin strategy will be any different? There’s nothing there.

Consultant 159

Consultant Company Social Media Remix 159

Direct Marketing Observations

FEBRUARY 9, 2010

No one had heard of blogs. Last year, people spent six billion minutes on Facebook , downloaded one billion YouTube videos and logged over 1.4 million blog entries every day. Newsroom employment would peak in 2001 as newsstand sales of the top 100 magazines approached 30 million. People used mobile phones to talk.

Industry 143

Industry Aggregator Crowdsourcing Wikipedia 143

Direct Marketing Observations

FEBRUARY 25, 2010

Created a blog that drives significant traffic and also ranks organically on first page of Google. Created Facebook Fan Page-nominal success but contributed to overall brand awareness. Created a major SEO campaign that optimized complete site for hundreds of keywords all of which now rank organically on first 3 pages of Google.

Wiki 170

Wiki Consultant SEO Flickr 170

Direct Marketing Observations

MAY 3, 2010

So many strategies stop at the tools so you end up with a blog or a Facebook page and the strategist goes home. Consider how your consumers view you online and where they view you. You might begin to understand why your social programs are performing the way they are.

Lurker 138

Lurker Social Media Hashtag Curation 138

Direct Marketing Observations

APRIL 13, 2012

Given its pure definition however, brand lift would or could always be loosely defined in the digital age as a percentage increase in followers on Twitter or Likes on Facebook, if it’s part of the marketing objective. Same with Twitter, Facebook, Youtube and traditional blogs.

Brands 166

Brands Metrics Survey Advertising 166

Direct Marketing Observations

DECEMBER 3, 2010

One of the things that I do throughout the year though is, I stockpile sites, blog posts, articles, tools and things that just catch my eye-Oh yea that’s called social bookmarking isn’t it? Sometimes blog posts resonate in different ways. 2010 was a heck of a year in so many ways wasn’t it? I know it was for me.

Sites 235

Sites Social Media Tools Storify 235

Direct Marketing Observations

DECEMBER 29, 2009

Some migrate over to Facebook and still others bounce over to friendfeed. 7) Friendfeed is not the alternative you think and neither is Facebook. Tags: Twitter google marc meyer micro-blogging microsoft sidewiki social media wave. But if Twitter went away tomorrow what would you do? How would you adapt? 4) Simple wins.

Twitter 186

Twitter Microsoft Google Platform 186