Akamai Marketing

JANUARY 1, 2015

A Facebook page was developed, it wasn’t actively utilized for the short campaign. Blog Coverage: . Due to budget constraints, social media was the only media deployed to encourage adoption of DaBus mobile app and attendance at the event. Results: 958,399 Social Impressions. 762 app downloads in 4 days following event.

Case Study 100

Case Study Study Storify Products 100

Akamai Marketing

SEPTEMBER 13, 2011

Audiences complain about your company publicly, maybe on your Facebook page, maybe in a blog (Think: Dell Hell ). Communities are the people who stand up for you when there is flamer on your Facebook page (Compare Dell Hell with the Community’s response to Dell’s Flaming Notebook ).

Communities 174

Communities Creative Commons Buy Advertising 174

Akamai Marketing

MARCH 29, 2011

Blogs for business are an outstanding tool for business, they can build community, be the backbone of your social media program, and drive traffic to your website, just for starters. Its so easy to think that because their are millions of blogs (and if you check out Technorati you’ll see that I am write right.) Define your goal.

Press Release 238

Press Release Technorati Klout Metrics 238

Akamai Marketing

JULY 12, 2011

Links on blogs: if you write a blog, you probably link to outside sources fairly regularly. Its a great way to find more thought leaders and blogs. Doesn’t work both ways: It would be awesome if when I saw a link shared by someone else I could share it to Twitter, Facebook or LinkedIn from Trunk.ly

Tools 138

Tools Aggregator StumbleUpon Digg 138

Akamai Marketing

FEBRUARY 22, 2011

Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend. What’s your social currency?

Tools 163

Tools Klout Policies HootSuite 163

Akamai Marketing

FEBRUARY 8, 2011

But if you use blogging as a tool, whether for personal branding or corporate exposure, you’ll quickly see that these two tools don’t tell the whole story. There is even a feature to add additional pages, great for blog-specific campaigns and funnel analysis and comparing it to Engagement Events.

Postrank 134

Postrank Analytics Tools Klout 134

Akamai Marketing

MARCH 24, 2011

1) If you don’t already: jump on Twitter, Facebook, YouTube and create an account for yourself (not your business, not yet ). Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend.

Social Media 149

Social Media Klout Policies Small Business 149

Akamai Marketing

JULY 19, 2011

So every once in a while…I think I have a fabulous idea for a blog post. And whether your blog is like mine or a corporate blog, you can learn from the experience of a blog post with no excitement. Or maybe they don’t feel its up to them to write your blog post for you. Not in my book.

Badge 175

Badge Creative Commons Engagement Hashtag 175

Akamai Marketing

MARCH 9, 2009

Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend. By taracoomans – March 9, 2009 Posted in: economy Jack Welch supports events and their business uses. What’s your social currency?

Eventful 100

Eventful Klout Tourism Policies 100

Akamai Marketing

MARCH 23, 2011

Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend. What’s your social currency?

Review 142

Review Company Klout Policies 142

Akamai Marketing

JULY 26, 2011

If you read this blog with any sort of regularity, you know that I like to measure my efforts, especially those of my clients. And sometimes, particularly of late, the conversation (engagement) happens on Twitter or Facebook, so its not going to correspond exactly to web traffic. I’m kind’a freaked out.

Engagement 156

Engagement Twitter Creative Commons Trends 156

Akamai Marketing

JUNE 28, 2009

Kraft is smart about their event marketing campaign, its integrates nicely with their website , they have a blog and them seem to focus on cities in the DMA 50-100 range. Surely hosting this American icon over such a venerable holiday is an honor. In these markets, they get more visability from TV , radio, newspapers and even bloggers.

Mobile 124

Mobile Klout Policies Tourism 124

Akamai Marketing

APRIL 30, 2009

Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend. Everyone is doing it. Social media has reached the masses. What’s your social currency?

Eventful 116

Eventful Twitter Klout Policies 116

Akamai Marketing

MARCH 9, 2009

Along the way, Spirit of Aloha gathered such interest, they started a blog , to keep everyone up to date. Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend. it wrapped up February 26th. The result?

Eventful 100

Eventful Tourism Klout Travel 100

Akamai Marketing

JUNE 29, 2011

You might also consider a very specific content strategy or you might want to build a blog, it might be a Facebook page, it might be a series of videos. Alot of businesses decide that when they begin social media in earnest, that’s a good time to change the website.

Social Media 180

Social Media Creative Commons Campaign Advertising 180

Akamai Marketing

FEBRUARY 3, 2011

Share and Enjoy: Tags: blog , Fun with Social Media , lessons learned , opinion , social media , suggestions No Comments Start the ball rolling by posting a comment on this article! But what ever you choose, remember, the Queen isn’t likely to stop screaming unless you give her a head, or at least a nod. So – what do you think?

Social Media 138

Social Media Klout Policies Consultant 138

Akamai Marketing

FEBRUARY 11, 2009

Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend. What’s your social currency?

Klout 100

Klout Eventful Policies Hosting 100

Akamai Marketing

FEBRUARY 9, 2011

Facebook & Twitter Uses Change Users in the 55+ demographic increased their usage of Facebook and Twitter. Meanwhile users in the coveted 35-54 demographic decreased on both Facebook and Twitter, but only slightly and in practically statistically insignificant numbers. jump in this age group, while Twitter saw a 8% decline.

comScore 156

comScore Review Klout Marketing 156

Akamai Marketing

MARCH 1, 2011

Another tool I found, which I like using is the Facebook Insights that shows when you get unsubscribes as well. A new tool that is pretty cool in that it shows you people who unfriend you on Facebook (only on personal Facebook Pages, no Business Page functionality yet) is Better Facebook: [link] for business FB accounts… Thanks!

Tools 160

Tools Klout Policies Tourism 160

Akamai Marketing

NOVEMBER 9, 2012

Last night’s Blogging for Business Class at Pacific New Media was ridiculously awesome. WordPress is more than a blog today, its an entire website platform. We couldn’t get to them all, so I’m doing a short blog post on must-have WordPress plugins. All the major sites, Twitter, Facebook, etc.,

WordPress 213

WordPress Class Cost SEO 213

Akamai Marketing

NOVEMBER 22, 2011

.” Well, either my blog has some pull, or the survey they sent over the summer was put to good use because Sprout Social is growing up. But when I asked that question, I got an indirect response at best (see Friday’s blog post). Now, if we could only match those darn Facebook conversations, we’d be golden.

Tools 149

Tools Social CRM Comparison HootSuite 149

Akamai Marketing

AUGUST 9, 2011

By content, I don’t just mean blog posts, and Tweets and Facebook updates, I mean all content. I create blog posts that conversational in tone, occasionally take a risk and encourage some creative thought-I like people who can appreciate that tone, I work well with them. Consider companies who are creating inforgraphics.

Content 202

Content Creative Commons Types Social Media 202

Akamai Marketing

NOVEMBER 1, 2011

We’ve been talk A LOT about social media analytics, metrics and measurement here on this blog. Within WOM valuation, we include things like Facebook comments and shares on Twitter from an influencer or from the company itself. I also assign a weight to those factors, depending on importance to client and value.

ROI 161

ROI Social Media CPC Metrics 161

Akamai Marketing

JULY 10, 2012

Sometimes, I get a little crotchety on this blog and call businesses out for not completing the social cycle. Not a single tweet or Facebook post. Sometimes its because they haven’t implemented social values internally. Sometimes its a rookie mistake. Sometimes its just human error. And guess what? Its genuine.

Survey 130

Survey Small Business Social Media Examples 130

Akamai Marketing

NOVEMBER 10, 2011

After dabbling in Facebook or opening a Twitter account, the next question is often, “what now?” A strong mailing list is a great start to social media, as is a website that supports social sharing and perhaps even a blog. ” Its a fair question. How are we communicating with our audience now?

Questions 192

Questions Social Media ROI Domain Name 192

Akamai Marketing

JANUARY 8, 2013

Spend anytime on social media or marketing blogs and you’ll to see advice to make remarkable content. Ever talk to a blogger about their blogging frequency? I’ll take a 4 year-old blog with 7 quality entries a year over the one with 5 slapped together entries a week for 3 months. Blog posts are hard workers.

Social Media 198

Social Media Marketing Social Networking Communities 198

Akamai Marketing

JULY 2, 2012

I’ve been fairly vocal on this blog, in my training and with my clients about my wariness of measuring social influence. Since I wrote that blog post, we seen people get hired (or not) based on their Klout scores ( really? ). That article sums up what so many have known in their gut, but have been unable to articulate.

Klout 177

Klout Comparison Influencer Airlines 177