Jon Loomer
APRIL 10, 2023
I’ve heard from a handful of advertisers recently who were experiencing issues with their Meta events not firing properly. In each case, the problem was caused by using “URL equals” when setting up events. The solution is simple: Use “URL contains” instead. ” When Does This Come Up?
Jon Loomer
MARCH 20, 2023
You should use Meta events to track important actions that happen on your website. While there are standard events for your typical transactions (purchase, lead, contact), I also use nine custom events that fire when important engagement occurs. These events benefit Meta advertising. My website prioritizes my blog.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Jon Loomer
NOVEMBER 28, 2021
For the past couple of years now, I’ve used Google Tag Manager to manage the Facebook pixel and events (both standard and custom events). I wish I would have started using GTM to manage my Facebook pixel and events sooner. Go into Facebook Events Manager and select your pixel as the data source.
Jon Loomer
FEBRUARY 15, 2022
One way to do this is by creating an audience based on event frequency. In this post, we’ll walk through how to isolate your audience based on the frequency of events executed. But, I’ll also give you the tools to dig deeper and create audiences based on event parameters. Select an Event.
Jon Loomer
FEBRUARY 8, 2023
That’s why custom pixel events are so important. What I’m going to describe is done with custom events and Google Tag Manager. Once you create such an event, you can use this for reporting, optimization, and targeting. I wrote about these custom events nearly three years ago. Then paste your base pixel code.
Jon Loomer
OCTOBER 20, 2021
You can create a custom Facebook event to track, optimize, and retarget them with Facebook ads. The original inspiration for this approach came from this blog post. One of the reasons I do that is because of the ease of creating custom events like this one. Create Facebook Pixel Events for Time Spent.
Jon Loomer
JUNE 9, 2020
During the past couple of weeks, I’ve walked you through how to create custom Facebook pixel events that allow you to track, optimize for, and target visits based on time spent on a page and scroll depth. We want Facebook to fire an event as a visitor progresses on a page related to scroll depth. The reason for this is simple.
Expert insights. Personalized for you.
178 
Let's personalize your content