Direct Marketing Observations

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Monitor your social space with 7 tools and 16 minutes of setup.

Direct Marketing Observations

With the advent of blogs and micro-blogs, there’s a constant online conversation about breaking news, people and places — some famous and some local. getting the latest on an event. So what do you do if you want to monitor your space, your company, your name and your competition? Time to set up: 5 minutes.

Tools 179
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Why Entertainment and Social Media are Perfect for Each Other

Direct Marketing Observations

We can spend a whole blog post on that, but for now let’s focus on a few ways musical acts, venues and festivals can leverage social to be successful. This is where live events, concerts and festivals come in to play. Let’s start with musicians. This is where the fans come in to play. And people talk about it, A LOT.

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Content Fatigue and Whatever Happened to the Snake Oil folks in Social Media?

Direct Marketing Observations

Do you create content for your blog or for your company blog? ” Invariably the answer is yes but I do read a lot of crappy, link-baity blog posts that make me feel dirty for actually wasting my time with it. Are you tired? Tired of creating content? Tired of reading the same content? For clients? The good news?

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Does Engagement Equal Action? Should it?

Direct Marketing Observations

If someone clicks on a tweeted link and reads a blog post that prompts them to buy, but they don’t buy right away-Was it an actionable event? In social media, Engagement should be better defined with some type of actionable, measureable outcome.

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Using Twitter to grow your business-Webinar

Direct Marketing Observations

He frequently speaks, writes and evangelizes on the emergence and convergence of social media into our lives, and his blog is ranked in the Adage Power 150, the top 5 of all social media marketing blogs ranked by Post Rank Analytics. Marc is also a featured writer and member of his favorite “go-to” site, Social Media Today.

Twitter 148
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This weeks #Social Media Topic: Connecting With Consumers Through Social Media

Direct Marketing Observations

So many strategies stop at the tools so you end up with a blog or a Facebook page and the strategist goes home. This discussion will follow our weekly Tuesday event schedule taking place 5/4 at noon Eastern. The topic and questions will be: Topic: Connecting With Consumers Through Social Media. via hashtagsocialmedia.com.

Lurker 138
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14 Quick Tactics to Encourage Corporate Social Media Adoption

Direct Marketing Observations

BL recounted the raw responses on her blog post , but I wanted to clean them up a little bit, make them into complete sentences, add some clarity and lastly point attendees from Social Fresh to this page. 5) Teach your execs and colleagues how to follow conferences and events and comment via hashtags. Be part of the conversation.