Webbiquity SMM

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., Blogging: for any new business blog, traffic typically starts out modest but grows over time.

Social Media 176

Social Media Content Vimeo Marketing 176

ProBlogger

MAY 10, 2012

This guest post is by Mitt Ray of The White Paper Blog. With the rise in inbound marketing, more and more blogs are using white papers to promote themselves effectively. If you’re keen on learning how to write effective white papers and then use them to promote your blog, then you have to read this post!

How To 39

How To Tips Products List 39

Buzz Marketing for Technology

DECEMBER 29, 2010

Far and away one of the best blog posts I wrote this year was on the new 4′c of B2B Marketing – it was read over 15,000 times and 3X more popular than the next most read blog post of the year. Fire your Director of Social Media! Is The White Paper Dead for B2B Marketing?

B2B 209

B2B Engineering ROI Social Media 209

Techipedia: Tamar Weinberg

FEBRUARY 29, 2012

Many businesses use social media to promote brand awareness, and it can be quite effective. Because social media is largely personality-driven, a savvy entrepreneur can level the playing field against much larger competitors and establish his company as a widely recognized, credible source. Your additions are welcome!

Social Media 206

Social Media Brands RSS Publishing 206

Convince & Convert

APRIL 20, 2010

But the reality is, your blog is probably a lot more broad than you think. Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). If you get a chance, please check out the white paper. That group used 3,126 different search terms to get here.

Hitwise 117

Hitwise Content Blogger Consultant 117

Firebelly

AUGUST 23, 2012

Content marketing is about more than just blogging. Some basic content concepts: Written word: White papers, ebooks, newsletters, electronic magazines, online articles, print books — you name it. According to Jeremy Williams, you all should be going crazy over this blog post now.

Picasa 177

Picasa Content Vimeo Tourism 177

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? 25 Social Media Facts and Statistics. e-Strategy Trends ). e-Strategy Trends ).

Social Media 245

Social Media B2B Marketing SEO 245

Direct Marketing Observations

JANUARY 12, 2012

MemoLane is a “virtual scrapbook” generated by a user’s social media history. It also allows users to search their social history across multiple networks. PinBoard is a really smart, user-centric, privacy-focused social bookmarking platform.

Tools 215

Tools Social Bookmarking Aggregator Disqus 215

Direct Marketing Observations

SEPTEMBER 9, 2010

Here is a snippet: The &# Transitional social media marketing document&# you sent me is way too vague for a rookie, and makes me go…Blink, Blink. There are a couple of problems with my “thinking&# and it starts with my blog. I write what I know on my blog. Tags: blogging seo marc meyer. Who is it for?

SEO 164

SEO Industry Engineering Social Media 164

Webbiquity SMM

DECEMBER 26, 2012

But as the world has shifted from marketing brochures and printed trade publications to everything online, the connections between PR and marketing have become more apparent; that white paper may be a lead generation asset, but it can also be used to pitch a bylined article. How can media relations skills be leveraged in social media?

Tips 202

Tips B2B Journal SEO 202

Buffer Social

DECEMBER 17, 2018

When in doubt about your marketing strategy, turn to the social media experts. Social media marketing is becoming increasingly pivotal for businesses around the world. More emails are being sent and more blog posts are being published on a daily basis than ever before in history. Let’s dive in!

Social Media 110

Social Media Marketing Curata Influencer 110

Waxing UnLyrical

AUGUST 2, 2018

Ask questions on social media. Share the right content on the right social media network. Every social media network is different, which means your audience and/or the information they’re looking for is different, too. Knowing this goes a long way toward making your social media marketing successful.

Content 124

Content Brands Findability Marketing 124

Direct Marketing Observations

MARCH 5, 2010

It shows up in search in the form of great websites, sweet artwork, graphics, compelling, link juicy blog posts, articles, white papers, e-books, comments, mentions, profiles and bookmarks that you created all on behalf of the client. Some of you might even say, well go ahead and use social media and search to trash them.

Social Media 131

Social Media Reputation Social Networking SEO 131

Webbiquity SMM

NOVEMBER 17, 2015

A common enough question, but it got me thinking: in more than five years and nearly 500 posts about web presence optimization, SEO, SEM, content marketing, social media, and inbound marketing on this blog, I’ve never actually answered that question here. And thanks as always for reading the Webbiquity blog.

SEO 100

SEO B2B Consultant News 100

Sprout Social

JULY 1, 2021

The practice and industry of Search Engine Optimization (SEO) has been around for quite a while now. On a page or blog post, it includes the meta description and title tag, alt text on images and structuring the content so information is relevant to both the user and findable by search engines. Content for decision-makers.

B2B 124

B2B SEO Travel Hubspot 124

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Absolutely.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Buzz Marketing for Technology

JANUARY 14, 2010

As the old adage goes – some people spend more time planning the wedding then they do the marriage and this is true of a lot of what we see organizations do socially. They spend lots of time building the perfect blog, the perfect Facebook page, the perfect Twitter page but then have no plan for a sustained content creation.

Brands 213

Brands Hubspot Social Capital StumbleUpon 213

Small Business Mavericks

NOVEMBER 30, 2015

Here are 5 ways to generate new leads for your business online: Social media – Social media marketing is a broad concept. Some people include blogging as a part of social media. But social media marketing is a specific niche within that broad umbrella.

Case Study 70

Case Study SEO Engineering Advertising 70

Webbiquity SMM

DECEMBER 13, 2011

Social networks are essential for expanding your web presence —not only for creating social signals now a key component in search engine rankings, which makes your website and blog easier to find in search, but also by giving you more places to be found online. Interact (e.g., ask and answer questions).

Social Networking 190

Social Networking B2B Plaxo Marketing 190

Oktopost

OCTOBER 10, 2022

Leverage Social Listening. Foster Community on Social Media. Social media is one of the most powerful channels when it comes to brand visibility. With that being said, virtually every brand can benefit from a strong social media marketing strategy. ? Leverage Social Listening to Know Where You Stand.

Brands 75

Brands B2B SEO Influencer 75

Social Media Strategery

JANUARY 7, 2010

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 How do I get people to read the blog? These aren’t trivial questions – people take the time to create a blog post or add content to a wiki because of the promise of emergent collaboration.

Gov 2.0 125

Gov 2.0 Social Media Wiki Collaboration 125

Pixlee

SEPTEMBER 7, 2018

The profit potential of social media can’t be overlooked. As eCommerce surpassed $327 billion in the US by 2016, the share created by social commerce continues to grow, and user-generated content (UGC) is emerging as a key growth engine. Next, a team has to be deputized to take ownership of the social commerce strategy.

UGC 40

UGC Content Authentication Curation 40

Janet Fouts

FEBRUARY 11, 2013

I work with a talented team of community managers and I know many more through speaking, conferences and social media. Others do everything from moderating forums and Facebook pages, T witter engagement and influencer outreach to creating e-books and blogging for the company. I’m getting there.

Communities 141

Communities Content Jive Meme 141

Convince & Convert

FEBRUARY 1, 2011

We talked about the convergence of search and social media, and how content marketing is bridging both areas. Also, if you’re a content marketing fan, check out this other white paper on Rethinking Your Content Marketing Strategy. Conversion and Measurement Tools Will Force Social Media to Evolve.

Trends 124

Trends scribd Skills Training 124

Buzz Marketing for Technology

JUNE 27, 2008

The debate was recently posted on again in a useful way on this blog by Tom Mandel, Transforming enterprise work â?? He also closes his piece with another thought that is consistent with a number of posts on this blog, including mine. In the early days of blogs, Tom was skeptical of their role for knowledge workers.

SocialText 100

SocialText News Sharepoint Web 2.0 100

SocialFish

APRIL 5, 2011

STRATEGY WORK –We have clients who come to us at a stage where they understand the tools, they see the benefits, and they need help defining a social media strategy for their organization. We work through our strategy process, starting with a social media assessment and brainstorming session. THINK TANK.

Review 150

Review Social CRM Module Consultant 150

Twist Image

APRIL 15, 2016

How many blogs do you subscribe to? Before blogging existed (I started this one thirteen years ago!), Blogging really flipped that model upside down. Shortly after that, they removed the delineation between what was an "article" and what was the "blogging section." Maybe that's the way it is supposed to be?

Journal 40

Journal RSS Blogger Feed 40

Webbiquity SMM

DECEMBER 11, 2013

How to Build Your First Content Marketing Strategy by Search Engine Watch. The Top 6 Reasons You’re Failing at Content Marketing by BuzzStream Blog. .” She then explains how to “repeat yourself” creatively in order to drive home a message, without seeming repetitive or redundant.

Strategy 226

Strategy Content Marketing BuzzStream 226

Convince & Convert

FEBRUARY 12, 2012

BlissPR is all B2B, and heavily blog-focused. Bailey Gardiner is mostly blog-oriented too. White Horse does more chunky content like white papers and Webinars. Five blogs posts per week are better than three. Five blogs posts per week are better than three. If you can’t do two, kill the blog.

Content 129

Content Marketing Cost Metrics 129

Writtent Blog

MAY 20, 2014

Another fellow marketeer heavily invests in an up-to-date, regularly updated blog and complementary social media; and his traffic and brand authority are skyrocketing. Social Media Reigns King. Social media marketing is the most popular content promotion tactic by a mile. eNewsletters Top Blogs.

Trends 95

Trends Content Marketing Curation 95

Bill Hartzer

MARCH 29, 2012

With Facebook being the king of social media, the site exposes businesses to countless individuals that can turn into customers before their eyes. Search engines act kindly to relevant keywords, meaning your pages are more likely to get hits in the process.

Facebook 73

Facebook Marketing Small Business Advertising 73

Buzz Marketing for Technology

FEBRUARY 2, 2009

As a PR and Marketing specialist it is becoming mandatory for businesses today to identify the communities that are actively defining and shaping the future of your business in places like blogs, Flickr, YouTube, Twitter, as well as traditional media. Full Disclosure: BearingPoint is a Beta Client of BuzzGain.

Startup 100

Startup Flickr B2B Price 100

Waxing UnLyrical

MARCH 11, 2015

Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars. Peter Drucker.

Metrics 100

Metrics How To Discount Analytics 100

Buffer Social

NOVEMBER 30, 2016

When I first started out with digital marketing, I was blown away by the sheer amount of online marketing resources and social media classes. The list here includes free online courses in a number of social media-related topics and disciplines. Content and blogging classes (25-31). What Is Social?

Class 40

Class Skills Social Media Marketing 40

Techipedia: Tamar Weinberg

JULY 15, 2009

The New Community Rules talks about the important role social media has begun playing in our lives. That’s why social media is important. Great content, #2, works across the board for social media. Fortunately, we have social media communities to inspire us. Social media is here to stay.

Communities 170

Communities Marketing MySpace Yahoo 170

Sprout Social

MAY 18, 2016

This is exactly what Sprout Social did with our new social media image resizing tool Landscape. We realized that one of our highest traffic-driving blog posts–a guide that lists the perfect image sizes for each social network and post type–could be turned into an interactive tool, and Landscape was born.

Strategy 82

Strategy Marketing Report Resources 82

Kikolani

FEBRUARY 3, 2012

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com. Blogging / Writing. Search Engines / SEO. Social Media / Social Networking. The Resources Mashup. Business / Career.

Mashup 113

Mashup Resources RSS SEO 113