Sherrilynne Starkie

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Writing tricks for content marketers

Sherrilynne Starkie

Now when it comes to content marketing , writers need to know about search engines and how digital formats are impacting reader habits and preferences. For content marketers the task becomes more complex with the need to attract search engines as well as humans to a story. The sweet spot for blog content is from about 300 to 400 words.

Content 304
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Why real social media experts are also great writers

Sherrilynne Starkie

In owned media, the writer will produce blog posts, social media updates, web content, speeches, video scripts and more. In shared media, a good writer will be creating and compiling social media updates, blog comments, user-generated content, discussion forums, bookmarking, reviews and more.

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How to plan your story

Sherrilynne Starkie

Don’t overuse them or risk search engine penalties, but be sure to mention these words a couple of times. Featured Headline writing Blogging PR storytelling' Research: What facts, views, opinions and arguments would add to the story? Which links would add value for readers? Finally: The easy part: tell the story! Related articles.

How To 330
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Foundations for integrated digital marketing

Sherrilynne Starkie

For example, you might publish thought leadership articles on your blog, produce a podcast or go ‘live’ on Facebook. This is the most important information that you want to rank highest in the search engines. Earned Media : Sometimes referred to as ‘PR’, this is when other entities cover your news and information.

Marketing 284
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Search marketing services every social media consultant should offer

Sherrilynne Starkie

It’s also highly-effective at driving website traffic, which can boost search engine ranking. A good social media consultant understands the basics of search engine marketing. It's pretty much agreed that publishing fresh, high-quality content regularly is the key to search engine ranking success. Keyword strategies.