Jeff Esposito

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Why I’m kinda over Yelp: Foursquare and Twitter are my recommendation engines of choice

Jeff Esposito

Twitter is also a great recommendation engine, though not necessarily what it was designed for. You can find her on Twitter @emichaud or blogging over at social-logical. Elisabeth recently joined Communispace Corporation in Watertown, MA after a stint as a PR and Social Media pro.

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Content Marketing Trends for 2014

Jeff Esposito

While the world of public relations, search engine optimization and integrated marketing used to evolve around different strategies, everyone is getting on the content bandwagon. Among B2B companies , 87% are getting the word out on social media, 81% are using blogs and 80% are distributing their content via newsletters.

Trends 37
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30 Social Media Stats for the C-Suite

Jeff Esposito

Every month I read countless research reports and blog posts on interesting social media metrics. 48 percent of consumers combine social media and search engines in their buying process ( GroupM ). The average media site integrated with Facebook has seen a 300 percent increase in referral traffic ( Search Engine Land ).

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5 Social Networks For Your Small Business To Experiment With

Jeff Esposito

This post originally ran on Vistaprint’s Small Business Blog. . This is the second largest search engine in the world, and also happens to host a boatload of cat videos (warning, if you click the link, be prepared to kiss productivity good bye). Chances are that you’ve already built out a presence one both of these networks.

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Content Marketing Trends for 2014

Jeff Esposito

While the world of public relations, search engine optimization and integrated marketing used to evolve around different strategies, everyone is getting on the content bandwagon. Among B2B companies , 87% are getting the word out on social media, 81% are using blogs and 80% are distributing their content via newsletters.

Trends 20
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The Importance of Company Personas in Social Media

Jeff Esposito

Are they using search engines online? Sometimes personas are created just so the company can better understand the content they should publish on their social pages and blog. Alicia is a content coordinator for a web design company and blogs in her free time at MarCom Land. Do they like your competitors? Best made products?

Company 40
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It’s Not All About Who You Know

Jeff Esposito

My mother worked in education and my father works in engineering. This blog post is based on my own views and do not reflect those of my clients or employer. “It’s all about who you know,” he replied. “No No it’s not…” I hold firm to this belief and will find it near impossible to ever let go. Or did you know someone?