Direct Marketing Observations

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On Influence and Bad Blog Posts

Direct Marketing Observations

You see a compelling blog title tweeted, you click on it and it’s end up being something that you might wrap your dead fish in. We’re all suckers for a great blog post title. The second, I will refer to this definition from Wikipedia. Because we’re hoping for fresh, we’re hoping for a different POV.

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Who are You Blogging for? Your peers or Your Customers?

Direct Marketing Observations

There are a couple of problems with my “thinking&# and it starts with my blog. I write what I know on my blog. Yet very seldom do I write blog posts that our prospects or potential clients might understand. Not only does that apply to your blog but every other piece of written content you crank out for your company.

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The Best SEO Advice I’ve Seen in a Long Time…Relevance is the new PR

Direct Marketing Observations

That’s why any article or blog post that talks about Google and search engine optimization has to be paid attention to. When you’re done reading the Search Engine Land post, go over to Forbes and read a pretty good article as well on SEO titled, The 6 Basic Components Of A Strong SEO Strategy For Online Retailers.

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Some Social Tools You Should Know About

Direct Marketing Observations

Disqus is a better, real-time comments system for users’ site or blog with fully integrated social network elements. PollDaddy enables users to add quick and easy polls to blog posts. EveryStockPhoto bills themselves as “the largest search engine for free photos.”

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Who’s making the rules in social media?

Direct Marketing Observations

Simply put, a bunch of software engineers and developers built a system in which they assumed they knew what the user wanted without really asking. I came into the project mid-stream and yet the product had essentially been built. And I remember that very first day that I got a look at the site that it wasn’t right. The reason?

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SEO and Social Media are Inextricably Joined at the Hip.

Direct Marketing Observations

I was recently directed by Tom Martin to read an updated post by Rohit Bhargava on Social Media Optimization and while it did get me thinking again about something I had not given much thought to in a while, it, like many other blog posts, opens up another footlocker of thoughts. A word to the wise is sufficient.

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On Social Media Tools, Noise, and Experience

Direct Marketing Observations

A friend of mine, Mack Collier, earlier this month wrote a blog post on whether marketers should use social media personally before they use it professionally ? Just because you can get the boat in the water, start the engine and take off, doesn’t mean you know where you’re going or how to get there.