Buzz Marketing for Technology

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Romi Mahajan leaves Microsoft to Join Metavana as CMO

Buzz Marketing for Technology

Romi has been profiled on my blog several times so its only fitting that reached out to find out why. Q: Thanks for taking the time to chat with me Romi, I’ve been a fan of your blogging on ResearchAccess for quite some time and it’s great to finally have a chance to reconnect. We are an engine! So I welcome them.

Microsoft 235
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The Connectbeam Social Computing Blog: Five Moves of Power Users in Enterprise 2.0

Buzz Marketing for Technology

The Connectbeam Social Computing Blog. Blogs of Interest. TradeVibes blog. This being a blog, and were going to keep things tight. The power users will be unusually good at building their Connectbeam Social Profiles with key words, along the lines of search engine optimization techniques. Connectbeam. Ben Worthen.

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Social Media for the Boardroom

Buzz Marketing for Technology

They identified around 60 Million conversations (per year) across blogs, microblogs such as Twitter, discussion forums and social networks like Facebook and other enabling technologies such as YouTube, Vimeo and Flickr relating to Energy. Many listening engines provide you with “streams” of data which is great.

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10 Best Posts of 2010

Buzz Marketing for Technology

Far and away one of the best blog posts I wrote this year was on the new 4′c of B2B Marketing – it was read over 15,000 times and 3X more popular than the next most read blog post of the year. This inspired me to do a quick 10 Best Posts of 2010 as we slide into the New Year. Fire your Director of Social Media!

B2B 209
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The FASTForward Blog " Managing Personal Knowledge: Setting a Foundation for Transformation? : Enterprise 2.0 Blog: News, Coverage, and Commentary

Buzz Marketing for Technology

The debate was recently posted on again in a useful way on this blog by Tom Mandel, Transforming enterprise work â?? He also closes his piece with another thought that is consistent with a number of posts on this blog, including mine. In the early days of blogs, Tom was skeptical of their role for knowledge workers.

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Sharing is how you build a Brand

Buzz Marketing for Technology

They spend lots of time building the perfect blog, the perfect Facebook page, the perfect Twitter page but then have no plan for a sustained content creation. So the question quickly becomes how can you take those same writing resources and turn them into a content creation engine. So over the last few blog posts we have looked.

Brands 213
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Trust is hard to come by these days

Buzz Marketing for Technology

This is clearly a boon for the all of us who have been clamoring for our in house engineers to be out there blogging and tweeting with the public. This doesn’t come from reading tweets everyday about your brand it comes from analytics of all forms of social media – blogs, microblogs, social networks and forums.