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Create a Custom Facebook Event for a Watched YouTube Video in Google Tag Manager

Jon Loomer

Imagine you have an important YouTube video embedded on a page of your website. The original inspiration for this approach came from this blog post. For more on using Google Tag Manager for creating custom events, check out the following blog posts: Create Facebook Pixel Events for Scroll Depth. I made some alterations.

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Is This a Custom Conversion Bug?

Jon Loomer

I received a comment on a blog post about custom events related to a potential bug or change Meta made. I looked into it, and I’m seeing this, too. When creating a custom conversion that maps to a custom event, there is no option to refine by parameter. I tested my custom events to make sure that parameters are still passing, and they are.

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When Broad Targeting Fails

Jon Loomer

My blog is important, and I do still want to drive traffic to it. We’ll want to optimize for some type of conversion, but a purchase or even lead won’t happen at a high enough rate as a direct result of reading my blog post to make that optimization realistic — without needing to spend quite a bit to get it.

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How to post a video on YouTube: The complete guide

Sprout Social

found that YouTube is the second-most popular social platform (behind Facebook). This makes YouTube a powerful search engine that can help brands increase their reach and realize significant business value. Even as TikTok continues to grow in popularity, brands should still invest in the original social video platform, YouTube.

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YouTube SEO: How to boost your videos’ rankings

Sprout Social

Trying to wrap your head around YouTube SEO? Recent YouTube statistics tell us that more and more viewers are discovering content via search. Read on for our step-by-step guide to YouTube SEO that you can easily apply to all of your videos. By default, YouTube does a pretty solid job of cluing creators into what viewers want.

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8 tips to boost your video conversion rate

Sprout Social

Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. Our survey also revealed marketers are prioritizing short-form vertical video across TikTok (60%), Instagram (53%) and YouTube Shorts (52%). As for TikTok, lean on b-roll or transitions.

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9 Custom Events That Fire on My Website

Jon Loomer

My website prioritizes my blog. When advertising, my goal isn’t always a sale or lead — particularly when promoting my blog posts. What do you have below your blog posts? Podcast Play I use an audio player to showcase related podcast episodes, typically at the top of my blog posts. Is there a footer?

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