Buzz Marketing for Technology

JANUARY 14, 2010

They spend lots of time building the perfect blog, the perfect Facebook page, the perfect Twitter page but then have no plan for a sustained content creation. Then package it up to be sharable in the form of blogs, podcasts, videos, white papers, eBooks or whatever. So over the last few blog posts we have looked.

Brands 213

Brands Hubspot Social Capital StumbleUpon 213

Waxing UnLyrical

AUGUST 2, 2018

Think ebooks, white papers and even blog posts. Plain-text emails look more personal, less marketing-y and actually have better open rates (HubSpot does a great job explaining why in this blog post ). Canva is great for this, as it’s a free graphic design tool for non-graphic designers. And long-form content.

Content 124

Content Brands Findability Marketing 124

Writtent Blog

OCTOBER 24, 2013

In-depth white papers or ebooks with specific purpose. This might include how-to videos, detailed white papers on how the product has served to help others, or fun facts about your company. White papers. appeared first on Writtent.com: Internet Marketing Blog. Middle of the Funnel.

Content 68

Content Discount eBook FAQ 68

Pam Moore

SEPTEMBER 9, 2020

If yes, you definitely landed on the right blog post today. This blog, my podcasts and videos are loaded with resources to help you maximize your cotnent marketing results. 10-Point Checklist for Irresistible Content (ebook). The Top 10 Things You Must Know About Your Customer (ebook / marketing guide).

Conversation 78

Conversation Template Templates Marketing 78

Sprout Social

JULY 1, 2021

On a page or blog post, it includes the meta description and title tag, alt text on images and structuring the content so information is relevant to both the user and findable by search engines. The links in the below blog post from Affirm show off an example of using off-page SEO. It also includes engagement on the page or post.

B2B 124

B2B SEO Travel Hubspot 124

yMarketingMatters

JUNE 22, 2012

This blog is all about how to do this. Offer an Awesome, Valuable Free Gift: Depending on your business, you may offer 20% discount, an eBook, a White Paper, 30-minute free consulting… 4. Read my blog post on this. Comment on Blogs: Write insightful valuable comments on other people’s blogs.

List 257

List Organization Tips Newsletter 257

Convince & Convert

AUGUST 21, 2015

highlight to tweet) Whether it’s blog posts, white papers, special reports, or internal content activation kits, the sales department is a wealth of ideas and content. Not only can they be turned into blog posts, but if some of them run along the same theme, they can be turned into small ebooks.

Collaboration 60

Collaboration Content Marketing Issues 60

Idaconcpts

JUNE 4, 2014

It used to be called “Guest Blogging” but now we call it “Content Marketing.” That’s because the idea of using content to market your business has moved beyond the realm of blogging and now includes informational products like eBooks, courses, videos, white papers, case studies, etc. Content Marketing.

Marketing 151

Marketing Case Study Smart Phone SMS 151

yMarketingMatters

JUNE 22, 2012

This blog is all about how to do this. Offer an Awesome, Valuable Free Gift: Depending on your business, you may offer 20% discount, an eBook, a White Paper, 30-minute free consulting… 4. Read my blog post on this. Comment on Blogs: Write insightful valuable comments on other people’s blogs.

List 217

List Organization Tips Newsletter 217

Convince & Convert

JANUARY 28, 2014

One hour later I had located about twenty different human resources and hiring blogs all citing the same figure. As a content marketer, I am always backing up my white papers, ebooks, and blogs with powerful statistics and research that tell a story. I just had the internet. Sounds easy right?

Statistics 132

Statistics Content Hubspot Marketing 132

Buffer Social

MAY 1, 2017

If the goal of your first Facebook ad is just to drive traffic to a blog post, maybe your success metric there is simply cost per click (CPC). These could be templates, a checklist, blog posts, white papers, ebooks or lots of other great things. Set expectations based off of the sequence.

Facebook 103

Facebook CPC Avatar Social Media Management 103

Buzz Marketing for Technology

MAY 26, 2010

In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.” Kill the white paper!” s Social Media in Business study found.

B2B 252

B2B eBook Marketing Aggregator 252

Writtent Blog

MAY 24, 2013

Conduct online surveys and original research to generate unique and valuable ebooks or white papers. For example, if there is one question that comes up when using your product or service, your blog posts need to answer it. What the Future Holds for Business Blogging.

Content 71

Content Marketing Loyalty eBook 71

ProBlogger

NOVEMBER 11, 2014

Starting a blog is easy. Step-by-step tutorials to creating a blog and one-click CMS installations have ballooned the number of online blogs to over 200 million. But creating a blog isn’t the part you should worry about. Concerns like these are not uncommon when learning how to create a blog. Be consistent.

Content 55

Content B2B How To Reputation 55

Webbiquity SMM

FEBRUARY 16, 2016

White paper and eBook downloads are the top producers of B2B leads, cited by 59% of marketers. 81% of B2B decision makers use online communities and blogs to help make purchasing decisions. Most marketers are not satisfied with the effectiveness of their lead-generation programs. MediaPost ). MediaPost ). Email Monday ).

B2B 110

B2B Social Media Marketing Survey 110

Waxing UnLyrical

MARCH 11, 2015

Even well-established agencies publish jargon-y white papers about metrics that qualify the quality and reach of a media placement rather than the impact to support the corporate goals. “The biggest challenge in measurement overall is the allure of measuring what’s easy.” ” ~ Sandra Fathi, Past President, PRSA NY.

Metrics 100

Metrics How To Discount Analytics 100

ProBlogger

MARCH 1, 2017

In the early days of blogging, there were lots of small niche blogs that resembled online journals or diaries. However, as the internet evolved, so did blogging. Instead of blogging simply to have some fun or blow off steam, blogging is what people and businesses do to generate revenue – both directly and indirectly.

Real Estate 20

Real Estate eBook Hosting Discount 20

Buffer Social

DECEMBER 17, 2018

More emails are being sent and more blog posts are being published on a daily basis than ever before in history. Another study shows that 60% of consumers have been influenced by a social media post or a blog review while shopping at a store. Often the best way to learn about a craft is from someone who has been in your shoes before.

Social Media 110

Social Media Marketing Curata Influencer 110

Sprout Social

MAY 18, 2016

For instance, webinars or eBooks that specifically talk about how your product works. We realized that one of our highest traffic-driving blog posts–a guide that lists the perfect image sizes for each social network and post type–could be turned into an interactive tool, and Landscape was born. Consistently Update Your Blog.

Strategy 82

Strategy Marketing Report Resources 82

ProBlogger

FEBRUARY 15, 2012

What’s more, this division exists in all industries, and in every blogging niche. Your blog is on this level if: You’ve just started and are still finding your blogging voice. Your blog is on this level if: You have published an in-depth white paper, ebook or series of articles.

eBook 43

eBook Blogger Training Industry 43

Kikolani

FEBRUARY 3, 2012

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com. Blogging / Writing. Fetching Friday – Resources Mashup & Less Than a Week to Blog World. The Resources Mashup. Business / Career. A Week In Montana.

Mashup 113

Mashup Resources RSS SEO 113

Convince & Convert

MARCH 23, 2010

Your blog works exactly the same way. There’s a First Time for Everything New research (pdf) by my clients at Compendium Blogware show that for more than two-thirds of corporate blogs, new visitors comprise more than 80% of total blog traffic. State Indicator – Turns orange when you’re in that section 2.

Social Media 119

Social Media Strategy Consultant RSS 119

Convince & Convert

SEPTEMBER 21, 2010

Many social media software packages (great ebook analysis of them here) can provide highly detailed reports on the impact of social media programs. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. This blog is great as encouragement and validation for my own endeavors in social media marketing.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

ProBlogger

OCTOBER 25, 2010

What happened to all those books and blogs about building online trust? So I thought about how I could apply authentic urgency and scarcity without eroding trust to boost sales of my ebook, Write like you talk—only better. Scarcity was more challenging, as I’m not going to yank an ebook that I just started selling.

eBook 38

eBook Marketing Price Authentication 38

Josh S Peters

NOVEMBER 18, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » Social Media for Lead Generation and Acquisition Social Media for Lead Generation and Acquisition Written on November 19, 2009 by Josh Peters in Social Media 5 Comments - Leave a comment!

Social Media 113

Social Media ROI Newsletter Campaign 113

Convince & Convert

APRIL 28, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 7 Surprising Statistics About Twitter in America Why Influence Mining is the Next Gold Rush Is Twitter for Business Even Worth the Trouble? How do you define success in terms of outcomes?

Social Media 147

Social Media Strategy Influencer Social CRM 147

Writtent Blog

FEBRUARY 27, 2014

Consider your favorite blogs and the most memorable commercials. Stories are generally easier to use in long-form content–think videos, blog posts, ebooks, case studies, white papers, or brochures – but tight, concise stories can be effective in short formats, too. Image credit: Wikimedia.

How To 89

How To Case Study Wikimedia Buy 89

SalesChoice

JANUARY 4, 2017

In this eBook, we will examine Narrative Story Telling for Enhancing the Human Performance of Sales Professionals. Berkeley Warburton, The Age of Distraction: Accenture White Paper, Fall 2016. Series 6 – The Rise of Narrative Story Telling for Enhancing Sales Human Performance. Source: [link] ). Source: [link] ).

Data 20

Data Organization Analytics Analysis 20

Webbiquity SMM

SEPTEMBER 4, 2012

With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. ” eBooks and white papers are complementary. “Traditionally, white papers have been more academic in tone and style.

B2B 185

B2B Social Media Review eBook 185

ProBlogger

MAY 3, 2013

This is a guest contribution by Marya Jan, blogging coach from Writing Happiness. What’s the biggest excuse you hear from people who are not getting the results they want from their blogging? “I If you are someone who has been blogging for a few months, you know how hard it is to attract readers. I don’t know anyone online.”.

How To 55

How To Blogger Tag Cloud eBook 55

Rebekah Radice

JANUARY 9, 2017

Design a Pinterest image for each new blog post. Tweet 1-2 evergreen blog posts to Twitter every day. Use a CTA (call to action) for blog. Head over to yours and look at: What blog posts received the most views. Don’t limit yourself to your own content – check out the blogs and websites of other people in your industry.

Template 131

Template Templates Social Media Strategy 131

ProBlogger

MAY 3, 2012

And when it comes to traffic, there’s a lineup of “usual suspects” to consider; there’s SEO, PPC, blog commenting, Facebook, Twitter, and the list goes on and on. How many free ebooks have you traded your email address for lately? White papers? Originally at: Blog Tips at ProBlogger. What about free reports?

How To 38

How To Apparel eBook Price 38

Writtent Blog

NOVEMBER 26, 2023

So you’ve decided to pursue content marketing and started a blog for your business. Start with the Big Picture While an editorial calendar for your business blog and content marketing activities can help you stay organized, it can also be very overwhelming. Download the Microsoft Word versions to customize them.

How To 98

How To Press Release Template Templates 98

Hootsuite

MAY 9, 2023

In this blog, we’ll teach you how to implement a successful content distribution strategy. Content distribution is the process of promoting and sharing content, like blog posts, videos, or social media updates, to reach a wider audience through various channels and platforms. Blog features and media coverage.

Tips 98

Tips Content HootSuite UGC 98

ProBlogger

JANUARY 31, 2012

If you want to create blog posts, white papers, and even ebooks that clearly communicate your idea and compel your readers to do whatever you ask, you need to use this little formula. This analysis may seem a little too scientific for writing blog content, but it’s not. Great headlines have four qualities.

Content 42

Content eBook Analytics Statistics 42

Convince & Convert

MAY 12, 2016

” It can be reused for other marketing purposes, including content for your website, social media channels, and blog. For example, it could be sharing some case studies, white papers, research reports, or even an e-book or other on-demand webinar. Here’s to your webinar success!

Tips 60

Tips Survey Hosting Metrics 60

Your Escape From 9 to 5

JULY 8, 2022

Popular myth has it that it became “we blog” and the “we” got dropped for the sake of language expediency. The word “blog” then emerged from the mist of vernacular evolution. That’s the opening story on the emergence of the blog word! A blogging tipping point. Blogging business models to consider. The attraction.

eBook 52

eBook How To Smart Phone Engineering 52