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Google Analytics Unveils a Set of Social Reports

Mindjumpers

MARCH 22, 2012

Announcing the changes on Google Analytics blog , Group project manager Phil Mui said that the three main factors that Analytics will help with are: Identify the full value of traffic coming from social sites and measure how they lead to direct conversions or assist in future conversions.

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Analytics Report Google Disqus 239
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Old Spice: Successful Social Media Campaign

Mindjumpers

JULY 15, 2010

Two days ago, Old Spice started a new phase of the campaign with the shirtless Old Spice guy in a bathroom giving responses to tweets, blog posts and comments – each response with a video put on Youtube. By connecting with celebrities who reply and retweet, they quickly reach a wide audience by word-of-mouth.

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Campaign Social Media Reddit Disqus 206
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