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Did Facebook Ads CPM Go Up This Holiday Season?

Jon Loomer

Historically, the average CPM (Cost Per 1,000 Impressions) has increased for Facebook advertisers during the holidays as competition for eyeballs and ad spending increase. I wrote a blog post about this phenomenon way back in 2014. I use the Within Marketing Pulse to track Facebook CPM and other information. Your Turn.

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Facebook Website Custom Audiences: A Definitive Guide for Remarketing

Jon Loomer

The power of Facebook ads is found within the targeting. Those who have the most success with Facebook ads have mastered remarketing. Any Facebook advertiser with a website can do this using Website Custom Audiences. Those who have the most success with Facebook ads have mastered remarketing. Who are those people?

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Remove Facebook Reviews in 4 Easy Steps

Harp Interactive

Categories: Blog , Facebook , How To , Social Media Marketing Tags: facebook 5 star rating and reviews , Facebook reviews , how to remove facebook reviews Has your Facebook Page ever received an unwarranted ‘Review’ by a disgruntled ex-employee or competitor?

Review 319
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Influencer Marketing 101: Definitions, Benefits and Success Tips in a Nutshell

Pam Moore

People are sharing blog posts, tweets and maybe even writing them without having any real experience developing and driving a real influencer marketing program for a business entity. Definition of influencer marketing. You know that influencer marketing is something you need to consider. Everyone is talking about it. SoundCloud.

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B2B Influencer Marketing: The Definitive Guide

Keyhole.co

So if you’re trying to learn more about it or you’re just curious, read this definitive guide on influencer marketing to learn everything about it. Instagram, Twitter, Facebook, LinkedIn, and Youtube are all great platforms for B2B marketing. The post B2B Influencer Marketing: The Definitive Guide appeared first on Keyhole.

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The Problems with Facebook Ads Optimization

Jon Loomer

Facebook’s ads optimization systems are powerful. This doesn’t mean that Facebook ads optimization is bad. In this post, let’s talk about how Facebook ads optimization works, the scenarios that could create problems, and the ways you can mitigate them. How Facebook Ads Optimization Works. Guess what?

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Five Marketing Metrics that are Definitely NOT “Worthless”

Webbiquity SMM

Facebook “Likes” The article argues in his post that “the vast majority of people who click the ‘like’ button will never return to the site of their own accord. This isn’t to say that Facebook should be a central part of every company’s social strategy. Social Mentions.

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