Direct Marketing Observations

JANUARY 18, 2011

You see a compelling blog title tweeted, you click on it and it’s end up being something that you might wrap your dead fish in. The second, I will refer to this definition from Wikipedia. We’re all suckers for a great blog post title. The first one I’ve been sucked into a bunch of times.

Influencer 221

Influencer Jive Wikipedia Engineering 221

Direct Marketing Observations

JANUARY 25, 2012

Or maybe it does… But maybe we should quickly look at what the definition of “connected” is. To me though,the above definitions are evolved, twenty-first century, online definitions, even though they may not be. I got a huge consulting contract from someone who read my blog posts. That I have met them.

Social Networking 212

Social Networking Avatar Meeting Fashion 212

Direct Marketing Observations

FEBRUARY 3, 2010

I was looking at the definition of proxy for some odd reason the other day and I was struck by the irony of the definition. Last week, Todd Defren , who is taking a unique approach towards the social media space by discussing the ethical side of engagement, blogged about ghost tweeting and ghost blogging.

Engagement 164

Engagement Meeting Social Media Issues 164

Direct Marketing Observations

FEBRUARY 21, 2012

Six years ago, we were talking about the growth of blogging and MySpace. Case in point Wal-Marting Across America uses a real journalist and real photographer, and sets them up as your average Wal-Mart fans, who travel across America, park their RV at Wal-Mart parking lots and hang and blog.

Data 197

Data Social Media Radian6 ROI 197

Direct Marketing Observations

JULY 28, 2011

So let’s think through that quickly about the multiple platforms that you, me, and your organization can now use to convey your key message themes: Blogs, Twitter, YouTube, Facebook, Forums, Websites, QR Codes, Group Buying sites, and LBS( location based sites)-to name but a few. It’s all about story telling. Rich stories.

Platform 190

Platform Social Media Drupal Open Source 190

Direct Marketing Observations

FEBRUARY 23, 2011

Read this snippet below from Google’s blog post about social search. I think so, there is definite relevance to our existing relationships when doing business. The time has come where social and search are no longer sharing the same clothes. No, they are now joined at the hip sharing the same clothes! Is this is a good thing?

Curation 168

Curation RSS Feed Feedly 168

Direct Marketing Observations

DECEMBER 19, 2011

It’s a blog post in and of itself. Even then, after the policies are in place, there’s transparency and then there’s “their” definition of being transparent -on their terms, and not the terms of the masses. Some have and some have not and we’ll leave it at that.

Social Media 228

Social Media Policies Consultant ROI 228