Akamai Marketing

AUGUST 10, 2011

Its easy to imagine that the social sphere or your blog are simply just an adult playground of cool people. I’ve been watching closely as over the last couple of weeks two incidents on different blogs have caused an outright fury in the blogosphere, dividing a typically supportive group (bloggers) on different sides of the fence.

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Blogosphere Creative Commons Blogger Social Media 160

Akamai Marketing

DECEMBER 29, 2011

Beyond The Numbers: I definitely worked with people to think beyond follower counts, but I’m not completely satisfied with my own goal to build more scaleable social media programs. I think there is definitely more room for growth here. ? Write more: I said I would write 2X/week in my blog. I’ll keep doing it. ?

Social Media 186

Social Media Vimeo Creative Commons Platform 186

Akamai Marketing

NOVEMBER 13, 2012

We’ll cover the third step in another blog post and finally, social media ROI (a.k.a. The industry is still evolving definitive best practices, but that shouldn’t stop you from social media strategic planning. Our next blog post will go into more detail about KPI’s and provide you some sample KPI’s for metrics.

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Template Templates Social Media Sample 203

Akamai Marketing

JULY 26, 2011

If you read this blog with any sort of regularity, you know that I like to measure my efforts, especially those of my clients. Engagement definitions really need to go deeper, to ongoing relationships that can be better tracked with something like #Hashable , where conversations, not just RT’s, can be tracked over time.

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Engagement Twitter Creative Commons Trends 156

Akamai Marketing

FEBRUARY 3, 2011

Building up your social media presence will almost definitely take time. Share and Enjoy: Tags: blog , Fun with Social Media , lessons learned , opinion , social media , suggestions No Comments Start the ball rolling by posting a comment on this article! Allow yourself time to grow. "We're ALL mad here" indeed.

Social Media 138

Social Media Klout Policies Consultant 138

Akamai Marketing

JULY 19, 2011

So every once in a while…I think I have a fabulous idea for a blog post. And whether your blog is like mine or a corporate blog, you can learn from the experience of a blog post with no excitement. Or maybe they don’t feel its up to them to write your blog post for you. Not in my book.

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Badge Creative Commons Engagement Hashtag 175

Akamai Marketing

NOVEMBER 1, 2011

We’ve been talk A LOT about social media analytics, metrics and measurement here on this blog. Right now and in the future, measuring social media will come down to determining your definition of success and measuring against that definition.

ROI 161

ROI Social Media CPC Metrics 161